THE MARKETING LEADERSHIP DAY@DMEXCO
with Jim Stengel

A full day immersive and interactive experience for regional and international marketing leaders who are looking to increase their understanding and impact in the fast changing marketing environment. This day will leave leaders inspired to lead the change with valuable knowledge, new tools, and a network of peers to interact with. Jim Stengel and his team ensure that this day is carefully curated and fully customized to meet the needs of this audience. Each participant will leave with a unique action plan for their daily business and to lead the change they want to see in their organizations. Space is limited to a select and closed number of participants so we encourage early application. The package and benefits:

Included in your Delegate Package

Enrolement on the Marketing Leadership Day on September 15, 2015 (full day program)

Two day delegate ticket to the dmexco on September 16&17, 2015 incl. Exposition, Start-up Village and all Conference Sessions

Invitation to the exclusive VIP Opening Party on September 15, 2015

Invitation to the Cologne Breakfast Networking Event on September 17, 2015

Access to the VIP Lounge

Special VIP Entry accesss

Complimentary
Lunch & Drinks
Graduation Certificate

Who is speaking?


Jim Stengel
Marketing-Guru

Jim is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organisational responsibility for nearly 7,000 people. P&G sales doubled during Jim's tenure as GMO. Highly regarded, his leadership was recognised in 2007 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Following a 25-year career at P&G, Jim founded The Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today's global economy. A prolific writer, speaker and advisor, Jim is the author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies.


Suzanne Tosolini
Leadership Tutor

Suzanne is a senior consultant with the Jim Stengel Company. She focuses her work on helping companies build brands through inspiring and meaningful strategic choices, and through building their marketing and agency capability. As a consultant since 2009 she has worked with leading global companies across many industries with a wide variety of brand building challenges.

Prior to this Suzanne spent 18 years at Procter & Gamble where she worked across multiple categories. She held a variety of roles ranging from Regional P&L to Global Brand Franchise leadership while based in various countries in Western and Eastern Europe as well as the US. She also spent six years as Director of Brand Building and Integrated Communication developing and deploying best-in-class frameworks and training across the company globally.

Her passion lies in helping others to see the full potential of the brands they lead. She loves empowering her clients with tools and inspiration to enable them, and their brands, to bloom brightly.

What will you learn?

One full day of learning and inspiration is carefully curated to meet the specific needs of each participant through capturing key issues of participants prior to the event. The key burning issues senior marketing leaders face are presented, discussed and answered during the programme.

  • Sessions covering the role of the CMO now and in the future
  • Ways to create a 24/7 content strategy where international media owners present their methods
  • Real-time ideating on real-time issues
  • Creating an Ecosystem to bridge the old and the new
  • Building brand equity
  • Getting the best from your agency
  • Individual CMO 'nightmare' presentations and group work to provide solutions

Petra Hamberger

Petra Hamberger

Events

T +49 162 92 61 343
info@eventii.com

Suzanne Tosolini

Suzanne Tosolini