Successful U.S. premiere for dmexco

dmexco celebrated its successful premiere in the U.S. at a Satellite event featuring high-ranking participants in New York City on May 21, 2015. More than 160 selected decision-makers and executives from the fields of marketing, media, and advertising met in the ultramodern setting of 404 NYC to make top-class contacts and talk about two of the hottest current topics related to the digiconomy, in line with the name of the event: “Bridging Worlds in Digital Marketing – Artificial Intelligence meets Data-based Attention.”

The meeting was hosted by Ashley J. Swartz, founder & CEO of Furious Corp. and featured expert speakers including Denelle Dixon-Thayer, SVP Business & Legal Affairs Mozilla; Darren Herman, VP of Content Services Mozilla; Greg Coleman, President of Buzzfeed; William Pence, EVP and Global CTO of AOL Inc.; Tom Foran, Chief Revenue Officer of Outbrain; Lisa Utzschneider, SVP Americas Sales Yahoo; and Paul Caine, Global Chief Revenue and Client Partnership Officer at Bloomberg Media. The speakers discussed relevant aspects of “The Big Split” and “The Role of Data in the Attention Economy.” The guests at the first Satellite event in New York included numerous renowned decision-makers from the U.S. digital business sector, such as Terence Kawaja (founder of Luma Partners), Dee Salomon (CMO Medialink), Quentin George (founder of Unbound); and Thomas Falk (CEO and founder of eValue).

dmexco received local support for the implementation of the Satellite event in New York from the sponsors Outbrain and Mozilla.