dmexco 2016: A global platform for digital added value

As a global business and innovation platform, dmexco will demonstrate on September 14 and 15, 2016, in Cologne why digitization is so important and why everything benefits from digital added value. “Digital is everything — not every thing is digital.” Under this motto, dmexco 2016 will present the increasing digitization that permeates almost every area of business and daily life today.
At dmexco 2016, the real world of business will be connected with the visionary trends of the new digital world, and the commercial potential of this rapidly progressing digital development will be defined. On the stage, in the halls, and in many discussions, dmexco will stand at the center of the new added values and solutions that are changing the relationship between consumers and brands on a digital basis that enhances added value. This is where companies that are part of the global digiconomy will learn how to make use of digitization as the key to further development, the optimization of processes, improved networking, the right deployment of their own strengths and knowledge resources, and the further expansion of their business operations.

dmexco 2016: Digital is everything — not every thing is digital