Overview | 13.09.2017 | 14.09.2017

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Conference

Salesforce

We're sure you'll be thrilled by this outstanding conference program!

On the two days of dmexco, a top-notch lineup of speakers and a unique presentation of diverse themes will put the crucial trends
and business potential in the limelight.

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dmexco: (9)
dmexco:artificial intelligence (4)
dmexco:audio (3)
dmexco:brand-management (4)
dmexco:brands (4)
dmexco:c-journey (3)
dmexco:commerce (19)
dmexco:connected world (1)
dmexco:connectedworld (1)
dmexco:content (7)
dmexco:creativity (1)
dmexco:data (13)
dmexco:display (2)
dmexco:email (0)
dmexco:entrepreneurs (2)
dmexco:equality (1)
dmexco:influencer (2)
dmexco:innovation (6)
dmexco:marketing (1)
dmexco:media (7)
dmexco:mixed reality (2)
dmexco:mobile (8)
dmexco:multiscreen (1)
dmexco:native (2)
dmexco:opening (1)
dmexco:outlook (2)
dmexco:performance (6)
dmexco:programmatic (11)
dmexco:search (1)
dmexco:social (5)
dmexco:strategy (18)
dmexco:targeting (0)
dmexco:tech (0)
dmexco:technology (16)
dmexco:trends (1)
dmexco:video (15)

Congress Hall

09:45

The Official Opening

Congress Hall

09:45 - 10:00

The Official Opening

Join the Official Opening of the dmexco 2017 and get an overview what you can expect from this year´s show.

10:00

Cognitive and Creativity: Using AI to Transform Industries

Congress Hall

10:00 - 10:25

Cognitive and Creativity: Using AI to Transform Industries

Creativity has always been uniquely human. But today, creative thinkers are exponentially enhancing how they create and innovate with the help of cognitive systems like IBM Watson. In this session, IBM Chief Digital Officer, Bob Lord will share how creative professionals are tapping into the massive data of social conversations, images, videos, sounds, colors, flavors and more to extend their own talent and explore areas that were not possible without cognitive systems. Artificial intelligence is transforming industries and inspiring the creative minds in all of us. Today, creative thinkers are exponentially enhancing how they create and innovate with the help of cognitive systems like IBM Watson. In this session, IBM Chief Digital Officer, Bob Lord will share how creative professionals are using data to explore areas that were not possible without the help of cognitive systems.

10:30

Lightning the Age of Transformation: Do we need a new Mindset?

Congress Hall

10:30 - 11:00

Lightning the Age of Transformation: Do we need a new Mindset?

To lighten the Age of Transformation, a key prerequisite is to step back from all the digital trends large and small and to take a look at digitization as a whole. How is digitization impacting human beings and business operations? Which skills do we need now, and which ones will we need in ten years’ time in order to master digitization? Which rules should be applied in the work environment of the future? And what kind of mindset do we need in order to explore this process in depth, so that we can successfully manage a transformation that all of us are ultimately happy with?

11:05

Season II: Sir Martin Sorrell in conversation with Jack Dorsey

Congress Hall

11:05 - 11:35

Season II: Sir Martin Sorrell in conversation with Jack Dorsey

Sir Martin Sorrell and Jack Dorsey are continuing their conversation on the dmexco stage. Listen to the leaders of innovation and transformation discuss their vision of a brand new technology-driven world and Twitter’s role within it.

11:40

Future Views from the Valley

Congress Hall

11:40 - 12:05

Future Views from the Valley

Meet two powerful women who know the digital business and its communication secrets like the back of their hand. Margit Wennmachers in conversation with Miriam Meckel will share clear opinions on the latest industry trends and the role of Silicon Valley as their place of origin. They will also take a look into the future: What is at the heart of a trend - and how does a VC company like Andreessen Horowitz identify new stars on the horizon? Learn more about the key ingredients of digital success stories and the crucial role of communication for turning companies into successful brands. Don't miss your chance to join one of the most inspiring talks of this year's dmexco!

12:10

Bad Times, Good Times

Congress Hall

12:10 - 12:40

Bad Times, Good Times

Donald Trump calls it “the failing nytimes”, but with record digital subscriber and revenue numbers The New York Times is thriving in the Trump era. CEO Mark Thompson discusses with OMD CEO Mainardo de Nardis the digital transformation of the media industry, the way of The Times, and its response to the biggest political story in years. Is the momentum The New York Times has achieved in recent quarters sustainable? How important is international expansion to The Times’s strategy? Many publishers are experiencing real challenges building their digital advertising businesses – how does The Times see the future of this revenue stream? And what about the relationship with Google, Facebook and the other Digital Giants?

12:50

The Now Frontier: Do or Die? Technologies for Marketing Right Now

Congress Hall

12:50 - 13:15

The Now Frontier: Do or Die? Technologies for Marketing Right Now

Forget Moore’s Law, technology is advancing at warp speed. Tech that was still aspirational in 2016 –Virtual Reality, IoT, Artificial intelligence – is changing the way people consume media and messages right now, and marketers need to keep pace. Particularly as new realities compound and confound the landscape: blockchain, media consolidation, digital conversations and whatever gets invented tomorrow. In this session, MediaLink’s Michael Kassen will discuss the challenges of keeping pace with an innovative CMO who is moving at the speed of technology and people. Stay tuned! More to come soon!

13:20

Connecting the World

Congress Hall

13:20 - 13:45

Connecting the World

This inspiring CrossOver of two leading masterminds from BMW and Microsoft will bring on stage one of the hottest topics in a connected world: How will the car of the future connect with the home, office, friends and family and what does this mean for the consumer’s digital life? Cloud-based solutions, voice technology, data, and artificial intelligence are all speeding up the ways in which consumers are connecting with our daily lives, and how marketers can engage with them. This is digital transformation at its best! Join in and get ready for the future.

13:50

The golden rules of the brand whisperers

Congress Hall

13:50 - 14:25

The golden rules of the brand whisperers

What happens when a modern pop princess and a German longboarder meet up? Step into the alluring world of influencers with YouTube star Rachel Levin, a.k.a. RCL Beauty101, who has two million followers. She will be on stage in Germany for the very first time, together with the award-winning German vlogger Felix von der Laden (/dner). Together with Izad Reza, they will reveal the secrets of being a modern brand whisperer and explain how to create a whole new form of communication between brands and consumers. Experience the encounter of two global influencers live and get some fascinating insights into one of the most frequently discussed topics in our industry!

14:30

Are we digitally drunk? Surviving the Marketing Transformation

Congress Hall

14:30 - 15:15

Are we digitally drunk? Surviving the Marketing Transformation

Demystified digitalization? After years of repeatedly investigating the latest trends, advertising formats, and tools, ranging from search ads to video advertising and programmatic buying, we are now experiencing a mood of disenchantment. More and more often, experts are talking about deception, display ads are not completely visible, and the contexts are not brand-safe. People are calling for a new realism — and for clear standards. But what does a new definition of digital advertising look like? What adjustments do we have to make in order to leave ad fraud, clickbaiting, and ad blocking behind us and demonstrably connect digital methods with advertising success? And how can we say goodbye to insular attitudes and skillfully combine the strengths of all channels in a meaningful way? Here, Germany’s leading marketing and media managers will talk about approaches to solutions, creativity, and the power of the consumer.

15:20

Building Community and Discovering Growth in a Mobile World

Congress Hall

15:20 - 15:50

Building Community and Discovering Growth in a Mobile World

Now more than ever, purpose matters and fuels growth. Brands that are able to find their customers on mobile, build community around their products, and communicate their values are cutting through the noise. Join Sheryl Sandberg, Chief Operating Officer of Facebook, for a discussion around how brands can build meaningful connections – and discover growth – on mobile.

16:00

The Disruption Myth: Innovating Media through Creativity

Congress Hall

16:00 - 16:25

The Disruption Myth: Innovating Media through Creativity

Is everything 0 and 1, or what? Julia Jäkel and Franziska von Lewinski discuss future areas of business potential, the future of media and brands, and the increasing value of journalism in the digital age — and they tell why disruption is a battle cry.

16:25

Engaging the Insomniacs: Building Brands in a World that Never Sleeps

Congress Hall

16:25 - 16:55

Engaging the Insomniacs: Building Brands in a World that Never Sleeps

The words “always on” have lost their sting, but the realities of a population that is “never off” are more urgent than ever. Today’s multi-tasking, multi-screen consumer is constantly on the move … engaging, exploring, shopping, purchasing and even sleeping with their mobile technologies. Building a meaningful connection to the on-demand, wide awake, 21st century consumer is not a challenge for the faint of heart (or the sleepy). Join MediaLink’s Wenda Millard as she probes the strategies of daring marketers who have embraced a world with no off switch.

17:00

Self Disrupt: Creating the next Agency Model

Congress Hall

17:00 - 17:25

Self Disrupt: Creating the next Agency Model

Management consultants, in-house agencies, owned media platforms - the list of powerful disruptions deconstructing the advertising industry is long. To shift from being the disrupted to the disruptor, agencies must completely reimagine their model around delivering innovation to clients. Join R/GA Founder, Chairman, and CEO Bob Greenberg, as he unpacks how R/GA solved this challenge by disrupting itself and creating a new model that combined the strategic insights of innovation consulting, the technology skills to implement and build the solutions you recommend, and the creative skill to meaningfully engage with people.

17:30

Being brave - The new Brand Experience

Congress Hall

17:30 - 18:00

Being brave - The new Brand Experience

It’s easy to continue creating 30-second TV spots and online films. That’s the push method of advertising. But today we are in the pull society. Customers are more engaged, they own more of the brand arch, and they can sniff bullshit out immediately with the amount of information that is directly available to them. Long-term memory encoding is the most important factor in stimulating purchase intent. Yet the traditional agency model has stayed the same for decades. However, staying the same really means that you’re going backwards. It’s time to change the model as well as future experiences.

18:05

A Transformational Roadmap for Brand Building

Congress Hall

18:05 - 18:30

A Transformational Roadmap for Brand Building

Our industry needs more growth – market growth – since it drives the majority of all company growth and lifts all boats. In this keynote, P&G’s Chief Brand Officer, Marc Pritchard, will share a transformational roadmap for brand building through digital technology. In the computing power business revolution we’re operating in now, growth is shifting and disruption is accelerating. It’s more important than ever to harness the relevant forces to raise the level of the performance needed to win with the people we serve. The bar has never been higher on the need for better creativity, better innovation, fueled by partnership and productivity to drive growth and value creation.

Debate Hall

10:00

Who is the Fairest One of All? The Future of the Digital Advertising Value Chain

Debate Hall

10:00 - 10:35

Who is the Fairest One of All? The Future of the Digital Advertising Value Chain

As the story of digital advertising continues to evolve, advertisers, agencies, and publishers alike are struggling to respond accordingly. Delivering meaningful results in this complex and sometimes confusing landscape has become the holy grail for everyone. With the rise of programmatic, digital advertising promises to become more transparent and easier to operate. But who are the contributors that can really justify and enhance the value of ad spending? Data is the biggest asset of this supply chain, and accurate decisions must be made very quickly. While the value that platforms like Google or Facebook with their walled gardens deliver in this regard is huge, the world outside seems to be equally powerful. This raises the question whether there is a preferred way to operate, and what its advantages are. But who is the most powerful link in this value chain to decide on this question? In an era of concerns about transparency, calls are getting louder to break down the walled gardens and let go of the various billing models. We are looking forward to learning where in this digital trading business media agencies, technology providers, publishers and advertisers see themselves. Listen to top speakers from some of the most influential Media and AdTech groups as they unfold their part of the story.

10:40

Marketing in the Age of Assistance

Debate Hall

10:40 - 11:05

Marketing in the Age of Assistance

Tomorrow’s consumers can get exactly what they want, instantly and effortlessly. This is having a profound impact on the world of marketing, as people increasingly expect brands to anticipate and deliver on their needs in every moment. In this session, Tara will share how leading marketers are partnering with Google to create fast, frictionless experiences that grow their brands.

11:10

From big to small - and back: How to watch and brand with multichannel formats?

Debate Hall

11:10 - 11:40

From big to small - and back: How to watch and brand with multichannel formats?

The video ecosystem has never been more exciting – and complicated. As consumers embrace the convergence of traditional TV and digital video media companies, agencies and brands are being challenged to take a more holistic approach to delivering content and marketing messages to their target groups. Programmatic video, addressable TV, connected TV/OTT, virtual reality, vertical video, live video, original digital video, and native video are changing the rules of advertising. Let’s discuss what is already there and what is still needed to truly transform and master the cross-screen challenge!

11:45

Managing brand equity in a world of individuals

Debate Hall

11:45 - 12:10

Managing brand equity in a world of individuals

Big brands used to spreading their stories with expensive TV spots that reach millions of people. But these times are fading into history. Brand-building today needs to be done differently. Today’s consumers are much more individual, hyperconnected, and overloaded. They are looking for more relevant connections and greater meaning in their lives. Brand marketers today must work with culture and technology on an equal level. They need a deep understanding of the tools and platforms that customers are using. That, in turn, requires a new and unique set of skills, from harnessing new technology platforms to understanding smart data while simultaneously linking it with storytelling and creativity to finally engage customers. Let's hear how these three top global executives are transforming brand-building and creating strategies to empower brands for tomorrow’s consumer.

12:15

The Conquerors of the Last Mile in Digital Advertising

Debate Hall

12:15 - 12:50

The Conquerors of the Last Mile in Digital Advertising

E-commerce and mobile commerce have interrupted the traditional customer journey in many ways. Digital retailers are looking for smart ways to provide marketers with premium opportunities to connect with their customers at the digital point of sale. With the opening of their retail platforms for advertising and branded content, digital retail media has emerged as an exciting new category of advertising. Renowned retailers such as Amazon, Otto Group or Rewe Group are now offer advertising solutions and brand-funded content that delivers cross-device targeting and exploits their first-party data. But are they already a realistic and attractive alternative to traditional publisher platforms? While customer data is the most important asset, brands are increasingly losing their impact in the digital world. Which role could retail media play in this game of finding the right connections between various touchpoints, both on- and offline? Look forward to the latest business concepts in retail media, brought to you by some of the masterminds in retail and brand marketing.

12:55

Face AI: When Marketing Machines are learning

Debate Hall

12:55 - 13:20

Face AI: When Marketing Machines are learning

In today's digital economy, it's not sufficient any more to deliver personalized customer experiences. Those experiences need to be smarter, faster and in the right context to be relevant for the easily distracted user. Machine learning is already considered by many marketers as essential to their ability to deliver timely and relevant experiences. It defines the customer audience on the basis of its previous and current behaviors, and immediately produces a prediction of the estimated value of this audience for a specific brand. Just recently, IBM partnered with the marketing cloud specialist Salesforce to deliver a unified AI- powered solution that brings together IBM Watson and Salesforce Einstein. Now you can meet two brilliant minds from these companies and listen to their fireside chat about how machine learning is transforming marketing insights and how it can empower marketers to use data in ways that have never been tried before.

13:30

The Future of Advertising

Debate Hall

13:30 - 14:00

The Future of Advertising

The top finalist teams of the BVDW Challenge Award 2017 will present their ideas and visions at dmexco. Here you’ll see how creative young professionals envision the future of brand communication in 2025. The jury on stage: Lea Drusio, Senior Digital Manager, Nestlé Purina PetCare Marco Zingler, Geschäftsführer, denkwerk GmbH N. N.

14:05

Preparing for GDPR: Embracing the inevitable regulations

Debate Hall

14:05 - 14:35

Preparing for GDPR: Embracing the inevitable regulations

The new General Data Protection Regulation (GDPR), which will go into effect in 2018, will bring fundamental changes to every business in Europe that deals with data. The fact that companies will then be required to have direct user consent before using an individual's data is challenging the whole digital advertising industry. In particular, the GDPR will affect companies that rely on third-party data or have a business model that is based on tracking people across the Internet and using the resulting data. Critical voices, among them the World Federation of Advertisers, doubt that the digital landscape is already prepared for the implications of the GDPR. Let's get started with the necessary adjustments now and discuss the right ways to embrace the inevitable regulations in our industry, in areas ranging from processes and policies through to technological changes.

14:40

B2B goes E-Commerce - how to transform the elephant

Debate Hall

14:40 - 15:05

B2B goes E-Commerce - how to transform the elephant

In the B2C field, Amazon is currently the unchallenged leader regarding service and customer focus. However, in the B2B sector the race is not yet over. Leading B2B companies such as Hilti, Certeo, and Contorion have a much deeper understanding of what business clients expect. The participants of this panel will discuss what companies need in order to translate this knowledge into digital concepts so as to become digital leaders in the B2B sector and stay ahead of the competition.

15:10

New Take on Search

Debate Hall

15:10 - 15:40

New Take on Search

In the last ten years search has changed dramatically: Consumers are looking for products in a different way by starting many of their searches on marketplaces like Amazon, retailers like Metro, Otto Group or discovery apps like Pinterest. Special Search advertising tools are facilitating search by providing transparent CPC-based model with keywords advertisers can bet on. In this panel, leading experts will discuss how Search is working for brands - and how the platforms´s first party data make ads most relevant for the consumers.

15:55

Transformation Market Opportunities

Debate Hall

15:55 - 16:20

Transformation Market Opportunities

Companies that try to kick off the digital transformation by focusing on their traditional business operations are on the losing side. This is the thesis that Matthias Schrader presents in his new book about transformational products. Whereas many companies are failing to rethink and to nurture their customer relations, Google and others are inventing totally new markets. What is the strategy behind this transformation of the market? How can companies create new opportunities for themselves? And how can publishers like Ströer come up with new solutions and intelligent strategies that will help them build up their customer relationships on a higher, more intense level? Christian Schmalzl and Matthias Schrader will talk about the great possibilities that companies can dive into as they explore new markets.

16:25

The Female Perspective: Empowering Women around the Globe

Debate Hall

16:25 - 16:55

The Female Perspective: Empowering Women around the Globe

In keeping with the spirit of the times, dmexco 2017 will showcase strong women around the globe. With the support of The Female Quotient and the millennial magazine Refinery29 the dmexco present successful, one-of-a-kind female managers. Together, these 29 women stand for a future characterized by diversity and equality. Four of the 29 female managers will speak at dmexco and will share their personal experiences with us. Hear their turning points and what gave their careers a boost. And let’s discuss, what it means to be at female top-manager in different parts of the world.

17:00

Tech-Savvy Brand Leadership in an Extended world

Debate Hall

17:00 - 17:30

Tech-Savvy Brand Leadership in an Extended world

We are on a transformation journey that pivots the business and the organization. It challenges Brand Builders and Tech to collaborate in new ways. It is about data and creativity. The anatomy of a modern Brand builder combines superior consumer understanding, unique brand experiences, selling and data models. It is about business leadership, it is brand and selling powered by data.

17:35

Digital Mindshift: From Pure to Mindful Marketing Business

Debate Hall

17:35 - 18:00

Digital Mindshift: From Pure to Mindful Marketing Business

The concept of mindfulness, currently flooding all areas of our daily lives, has finally reached the digital economy. Consequently, more and more companies are looking for ways to embrace meaningful digitization rather than just jumping on the bandwagon of being always on and technically up to speed. In times where fake news and brand safety are major issues for companies, it is no wonder that business leaders and marketers are taking steps towards a more conscious and holistic approach to our digital world. They become aware that the digital transformation of their organization is based on technology, but it's still the individual that should come first. Mindful marketing focusses on the balanced interaction between humans and technology. But what exactly does that mean for our business? What are the consequences of being mindful in an industry that is based on automation, data, reach and KPIs?

18:05

Reaching out to Millennials

Debate Hall

18:05 - 18:30

Reaching out to Millennials

Let's explore the evolving link between brands and young, digital (female) consumers, often put into this legendary segment called "millennials". Refinery29 founder Philippe von Borries and L'Oréal's general manager Alma Lipa know how to "catch" the audience through creativity and boundary pushing content that stands for something. What is the best approach to reach the much sought-after digital natives? What do they care for - and how can this be translated into engaging content?

Experience Hall

10:00

Human Touch: Men and Machine transforming for the better

Experience Hall

10:00 - 10:25

Human Touch: Men and Machine transforming for the better

Instead of replacing and dominating the human race, artificial intelligence should be helping and supporting human society. The so-called “humachine” will ideally be a symbiosis between human creativity and machine intelligence, which will give us the opportunity to benefit from each other’s strengths and talents. It will allow each entity to grow on its own terms, but enable both to work together to create something larger than the sum of its parts. What will such a helpful AI look like, and what will the future collaboration between men and machines look like in daily life? What core values do we need? And how will this development affect society and business?

10:30

How Holograms will change Marketing (and our life) forever

Experience Hall

10:30 - 11:00

How Holograms will change Marketing (and our life) forever

Virtual reality has taken the marketing industry by storm. Is it just another hype, or is it more than that? In the future, holograms, gesture control & voice recognition will make technology more human than ever before. The greatest change in human-computer interaction since the digital revolution is taking shape almost unnoticed, and it will leave many behind. Join us on a journey to explore the impact of VR and AR on marketing and find out how clients such as Lufthansa, LEGO, and Red Bull already make use of the potential today.

11:05

Up, up in the Air

Experience Hall

11:05 - 11:50

Up, up in the Air

Is there anything more fascinating than the idea of people zooming off into space to have adventures in other worlds? Thomas Reiter is one of these adventurers, and at this year’s dmexco he will give a captivating keynote speech about the latest developments in space research, the work that is associated with it, and the unique allure of projects aimed at exploring the universe. In the following discussion, Thomas Reiter and NASA scientist David Meza will show how digitalization is also transforming their work. They will look at how the findings of aerospace research and the technologies developed for use in space influence business processes here on earth and vice versa. Just think of the impact of the New Space Economy, the concepts being developed by digital giants such as Google and Facebook for empowering connectivity through space projects, and technological developments such as virtual and augmented reality that will enable everyone to share the space experience. And what about data? In the space industry, database technology can really be rocket science. Are these technologies also applicable to the commercial and marketing world we live in? Let’s reach for the stars with our two space explorers! A whole new and exciting world lies ahead!

11:55

From Founder to Big Business: Leading the Industry Transformation in the Digital age

Experience Hall

11:55 - 12:25

From Founder to Big Business: Leading the Industry Transformation in the Digital age

Many organizations still struggle to define what the shift to digital looks like and how they get there. This session will explore the critical elements for leading a business through this transformation, focusing on the need to immerse yourself in the startup culture of agility and innovation. You will hear from three successful entrepreneurs motivated by developing the technology and services of tomorrow. They will provide advice and guidance on how to thrive in the digital world, including: • You are who you surround yourself with • The power of innovation without boundaries • The shift in mindset to subscription and experience delivery models

12:30

The Brand Disrupters: For Millennials, from Millennials - New Storytelling and the Power of Community

Experience Hall

12:30 - 13:05

The Brand Disrupters: For Millennials, from Millennials - New Storytelling and the Power of Community

In an era when TV as the mass medium Number One is no longer the millennials' darling, strong communities are needed in order to reach out to younger audiences and take new approaches to storytelling. How can brands create their own powerful communities? How can they foster growth and loyalty? What kind of content, stories, and storytelling are needed? And how does this translate into ROI? Listen to these millennials who are the rising stars in the areas of storytelling, community-building, and brand-building tell us about their new disruptive tactics.

13:20

Culture Shock - Dark Net, Fake News, Chatbots and our future communication

Experience Hall

13:20 - 13:55

Culture Shock - Dark Net, Fake News, Chatbots and our future communication

With automated communication it´s difficult to locate the source of truth. Who has got the opinion leadership in Communities? What does communication make authentic? Which truth is more likely to reach the consumer? And what does it mean for brands? How to secure quality content and brand safety to engage audiences in trusted enviroments?

14:00

Game-Changer AI: The impact for the Advertising Industry

Experience Hall

14:00 - 14:30

Game-Changer AI: The impact for the Advertising Industry

From Watson to Siri, Alexa to Cortana, virtually every major technology company (IBM, Apple, Amazon, Microsoft) is testing the bounds of artificial intelligence as a personal digital assistant or other consumer convenience—and with all the attention paid to these tools, ad tech is exploring ways to apply this science to the art of advertising. The recent hype around A.I. raises the question of how our industry defines this concept, what role it can play in advertising today, and what impact it could have for digital media and ad tech in the future. In the current ad tech landscape, where does the line between A.I. and machine learning fall? What will be the return on investment against the level of effort this will entail? How would the introduction of data-collection devices that sound and respond like a human being impact consumer privacy, targeting and other data-driven aspects of media and advertising?

14:35

AI, Data, Change Mangagement for a brand

Experience Hall

14:35 - 15:05

AI, Data, Change Mangagement for a brand

In times of digitization, brands need to dig their data. What kind of values can they find there? How do CDOs and CMOs implement these findings and insights to create meaningful interaction and build up a customer lifetime cycle? On the other hand, technologies like VR and AR will play a role in marketing in the future. Shiseido’s Alessio Rossi will share his views on how these technologies must be orchestrated in order to transform engagement into conversion and loyalty.

15:10

The Future at Home

Experience Hall

15:10 - 15:40

The Future at Home

What does home mean to you? How will the way you relax, cook, sleep or raise a family change by 2020? Find out in this interactive panel session, and see how the tech of the future will emotionally move people in a connected and cognified home. Unruly has partnered with the world’s leading academics and experts on everything from sleep and interior design to internet safety and cutting-edge VR, to offer the audience with an opportunity to see how brands can reach consumers in the connected home.

15:45

Consumers on the move

Experience Hall

15:45 - 16:15

Consumers on the move

The mobile consumer is becoming visible: Visionary DOOH approaches combine modern data-driven and technology-driven insights with the opportunities of programmatic advertising. Consumers can be reached at multiple touchpoints and through various channels (digital billboards, cell phones, etc.), and smart ideas such as real-time and dynamic advertising are creating a whole new range of targeting options for brands and marketers. The multichannel media company Ströer Group, which commercializes around 300,000 advertising faces out-of-home, and the contextual communications planning company Kinetic are two innovative heavyweights of this industry that we will be presenting on stage. Learn more about the fascinating opportunities that open up when you take digital advertising outside!

16:25

Mapping the Future: Intelligent services will take over the world - and that's okay

Experience Hall

16:25 - 16:40

Mapping the Future: Intelligent services will take over the world - and that's okay

The way people engage with the world around them has fundamentally changed. Instead of searching on a desktop and getting ten blue links as the result, now consumers have the answers they need at their fingertips in the form of intelligent, structured, and direct answers. That means Siri or Alexa responds with an answer when you ask a question. Today's intelligent services include voice search, AI, VR, and autonomous cars, but that's just the beginning. The future is now, and businesses need to build the foundations today for the success of tomorrow.

16:45

Branding & VR: A match made in heaven?

Experience Hall

16:45 - 17:15

Branding & VR: A match made in heaven?

By now there is no doubt that virtual reality is opening up new horizons for many industries. Filmmakers, journalists, and artists as well as the gaming, travel, real estate, and education sectors regard VR as a new playing field with unlimited possibilities. But how can brands from other industries profit from the recent developments and use VR innovations for their communication purposes along their different customer journey? How can VR storytelling help to build up and strengthen the emotional connections with clients, business partners, and employees? Watch a variety of successful cases created by the Bundesliga, Merck, and Siemens and listen as the experts reveal what they are working on next.

17:20

Chatbots: Automated Communications driving Marketing KPIs?

Experience Hall

17:20 - 17:45

Chatbots: Automated Communications driving Marketing KPIs?

Chatbots are the next big thing in marketing: Using natural language processing, Artificial and - sometimes even - Emotional Intelligence, they offer a great way to market a product to the consumer - by just increasing service including individual advice and 24/7 availability. Let´s here from our experts how chatbots are working, what marketing scenerios there are and how the bots are increasing revenue and brand awareness.

17:50

IoT - Paving the way for the next decade of predictive advertising

Experience Hall

17:50 - 18:30

IoT - Paving the way for the next decade of predictive advertising

dmexco and Innovation World Cup are looking for the next mind blowing marketing solutions to hit the market at the heart of the digital marketing wave. We will present the “Digital Marketing Innovators of the Year” awarding the most inspiring ideas in the area of the Internet of Things, Wearable Technologies and Cloud Solutions. Take part in the birth of the next game changer!

Motion Hall

10:15

BCMA Presents...Top Trends in Branded Content

Motion Hall

10:15 - 10:45

BCMA Presents...Top Trends in Branded Content

"This is the age of branded content." ..... This was a recent comment from ITV Chairman and television industry veteran, Sir Peter Bazalgette. An important landmark quote from the man that brought Big Brother to the UK and one of the best-connected figures in the broadcast industry. In this showcase session, we will uncover the top-trends in branded content through the great work that has recently been produced across the globe. We will take our audience on a journey exploring the rich creative innovations from Mattel, transforming their iconic Barbie to embrace the social media phenomenon to Netscout's groundbreaking documentary film, Lo and Behold, by legendary director Werner Herzog taking viewers on a journey from the birth of cyberspace to the internet’s place in every aspect of our lives. Remarkable brands will present their exceptional best cases in branded content live on stage.

11:00

YouTube on Stage

Motion Hall

11:00 - 11:45

YouTube on Stage

YouTube and our Creators are teaming up to bring you a show to kick-off dmexco. Over 1 billion hours of content is watched daily across all screens. YouTube sets the scene for a diverse ecosystem fuelled by traditional stars, creators and brands so our audience becomes yours. Join YouTube’s Global Head of Culture and Trends, Kevin Allocca, as he unveils the latest trends and highlights the diversity of content. Kevin will be joined by Andreas Briese, Director YouTube Content Partnerships, DACH & CEE, as well as brands and creators. Come and join us #YOUTUBEONSTAGE.

12:00

Sight, Sound & Motion: The Power of Music Videos

Motion Hall

12:00 - 12:45

Sight, Sound & Motion: The Power of Music Videos

Innovation has disrupted how all content is distributed and monetized, yet despite this ever-evolving landscape, the Music Video consistently remains one of the most viewed genres of content in the world. Join Vevo as we discuss the power of the Music Video as the most premium and brand safe content category connecting brands with engaged audiences, across platforms, globally, and at scale.

13:00

National Geographic - The power of digital storytelling to change the world

Motion Hall

13:00 - 13:45

National Geographic - The power of digital storytelling to change the world

Founded in 1888, National Geographic is a trusted global organisation that believes in the power of science, exploration and storytelling to change the world. Each year, through the non-profit National Geographic Society, hundreds of research and conservation programs are funded around the globe. In turn, the stories that this work generates are told using the unparalleled media portfolio of National Geographic Partners, a for-profit entity, which reaches over 760 million consumers, every month. This includes television channels, magazines, consumer products, and some of the most engaging digital and social media platforms in the world, its Instagram account alone has received more than one billion “likes,” and is the no. 1 brand on the platform worldwide. Through this bold and unique model, 27% of all proceeds is reinvested back in to the National Geographic Society. In this session, National Geographic will present a digital showcase from award-winning National Geographic Photographer David Guttenfelder and share insights about creating a virtuous cycle of storytelling and philanthropy committed to exploring and protecting our planet.

14:00

Reach more with Total Video

Motion Hall

14:00 - 14:45

Reach more with Total Video

RTL Group has re-defined TV as Total Video. From powerful content production in all genres for all platforms to aggregation via market-leading linear TV channels and non-linear services. New ways of monetisation with advanced advertising solutions. RTL Group’s international sales house – RTL AdConnect – is at the forefront of this expansion. Don’t miss this session to learn how RTL Group combines the best of TV and digital for its advertising clients: incomparable international reach, premium content and brand safe environments, a high level of engagement with emotional content and innovative technology on multiple platforms. In a world of complexity, RTL Group is a trusted partner delivering on an international scale. RTL Group is a global leader across broadcast, content and digital, with interests in 56 television channels and 31 radio stations, content production throughout the world and rapidly growing digital video businesses. RTL Group’s families of TV channels are either the number one or number two in eight European countries. RTL Group’s content production arm, FremantleMedia, is one of the largest international creators, producers and distributors of multi-genre content outside the US. With currently more than 26 billion monthly video views, RTL Group is the leading European media company in online video.

15:00

CNN - Invitation to the Future

Motion Hall

15:00 - 15:45

CNN - Invitation to the Future

Please check back later for more information about the exclusive CNN session in the Motion Hall!

16:00

BILD - Schwarz, Rot, Live! Storytelling auf Deutschlands größter Medienmarke

Motion Hall

16:00 - 16:45

BILD - Schwarz, Rot, Live! Storytelling auf Deutschlands größter Medienmarke

BILD unterhält. BILD erklärt. BILD bewegt. BILD ist mit 38,5 Millionen Nutzern Deutschlands stärkste Medienmarke Exklusiv werden in der Motion Hall die Content-Pipeline von BILD digital und neue Vermarktungs-Highlights vorgestellt: Video- und Live-Berichterstattung auf allen Plattformen gehören zur DNA von BILD. BILD ist überall da, wo die Nutzer sind – und ermöglicht Werbekunden den direkten Zugriff auf diese Umfelder. Auf jedem Device und zu jeder Zeit, schneller als alle TV-Formate: Ob Politik, Unterhaltung oder Sport: BILD ist mit 500 Reportern vor Ort. BILD zeigt, wie diese hohe Reichweiten und das Engagement der Nutzer für Werbekunden genutzt werden können. Best Cases aus den Umfeldern Native Advertising, Sponsoring, Sport-Vermarktung und neue Werbeformen werden präsentiert.

17:00

The Future of Live Sports on Digital

Motion Hall

17:00 - 17:45

The Future of Live Sports on Digital

Discovery-owned Eurosport, the number one sports destination in Europe, is committed to supercharging the Eurosport Player, which continues to be rolled continent wide over 2017, and which features a vast array of content rights, being the home of the Olympic Games through 2024 to having exclusive rights in Germany to 45 Bundesliga matches next season. Eurosport Player, the only pan-European platform that provides a uniquely personalised approach will bring fans the most expansive access to live action at every touch point - anytime, anywhere via over-the-top platforms. Alex Kaplan, EVP of Commercial for Eurosport Digital will take part in a fireside chat, delivering a thought-provoking discussion on the evolution of the traditional broadcast model and the state of streaming.

Seminar 1

10:00

Digitale Werbung in Deutschland – ein Überblick

Seminar 1

10:00 - 10:45

Digitale Werbung in Deutschland – ein Überblick

In diesem Seminar präsentieren die Experten des Online-Vermarkterkreis (OVK) im BVDW und des IHS die aktuelle Werbestatistik inkl. Wachstumsprognose für das 2. Halbjahr des digitalen Werbemarkts (Online und Mobile) sowie die aktuellen europäischen Werbemarktzahlen. Darüber hinaus werden Einblicke in die neuesten Erkenntnisse zur Online-Werbewirkungsstudie basierend auf neuesten Studienergebnissen präsentiert.

11:00

Wirtschaftsgut Daten als Basis für Geschäftsmodelle

Seminar 1

11:00 - 11:45

Wirtschaftsgut Daten als Basis für Geschäftsmodelle

Daten revolutionieren die Wertschöpfung von Unternehmen. Wie während der industriellen Revolution sind die Umwälzungen so umfassend, dass JEDES Unternehmen die Rolle von Daten in eigenen Geschäftsprozessen analysieren, Lösungen entwickeln und umsetzen muss. Auch wer noch vor wenigen Jahren als Vorreiter digitaler Wertschöpfung galt, muss sich dieser Herausforderung stellen, weil sich die Skaleneffekte und Innovationszyklen der Data Economy immer mehr beschleunigen. Aber wie bewertet man Daten im eigenen Unternehmen? Wie kann man sie für neue Geschäftsmodelle nutzen? Wie können datenbasierte Geschäftsmodelle geschützt werden, wo es kein Dateneigentum gibt und Datensicherheit immer wieder herausgefordert wird? Dieses Seminar soll helfen, diese Fragen im eigenen Unternehmen zu beantworten.

12:00

Datenbasierte Geschäftsmodelle im Connected Car

Seminar 1

12:00 - 12:45

Datenbasierte Geschäftsmodelle im Connected Car

Autokonzerne werden zu Softwarekonzernen mit Daten als Grundlage der Wertschöpfung. Welche digitalen Geschäftsmodelle entwickeln sich, und wie sieht deren Zukunft aus?

13:00

Better Programmatic – Wege einer effizienteren Werbung

Seminar 1

13:00 - 13:45

Better Programmatic – Wege einer effizienteren Werbung

Programmatic Advertising ist mit dem Ziel angetreten Werbung effizienter zu machen: Den richtigen Nutzer im richtigen Kontext mit der richtigen Botschaft erreichen. So weit, so gut. Mit dem Einzug neuer Technologien wie IoT ist einerseits die Komplexität gestiegen, andererseits werden Potenziale nicht ausgeschöpft: Die Auswahl von Mediakanälen basiert auf Tools aus einer anderen Epoche des Marketings. Bei der Bewertung programmatischer Maßnahmen wird Effizienz nicht selten auf Media-TKP beschränkt. Die gesamte Supply Chain über die Website hinaus findet dabei selten Berücksichtigung. In welchen Bereichen das größte Potenzial liegt, diskutieren renommierte Experten und erörtern verschiedene Möglichkeiten im Kontext einer sich digitalisierenden Gesellschaft und ständig wandelnder Strukturen.

14:00

Arbeiten 4.0 - Auswirkungen der Digitalisierung auf die Arbeitswelt von morgen

Seminar 1

14:00 - 14:45

Arbeiten 4.0 - Auswirkungen der Digitalisierung auf die Arbeitswelt von morgen

Der Digitalisierungsprozess verursacht einen tiefgreifenden Wandel der Arbeitswelt, dessen innerbetriebliche Optimierung einen Erfolgsfaktor darstellt. Arbeiten wir heute trotz oder gerade wegen den modernen Technologien mehr als vor drei Jahren? Wie sehen Arbeitsmodelle der Zukunft aus? Wie bereitet man die Mitarbeiter von heute auf die Anforderungen von morgen vor? Eine strategische Neuausrichtung kann nur gelingen, wenn der Faktor Mensch im Mittelpunkt steht, Unternehmen den Change Prozess erfolgreich führen und die Politik die erforderlichen Rahmenbedingungen aufbaut. Insofern ist der Digitalisierungsprozess durch beide Dimensionen, der technischen und menschlichen beeinflusst, sodass das aktuelle Trendthema „IoT“ auch eine Revolution in der Arbeitswelt von morgen vermuten lässt.

15:00

FOMA-Trendmonitor 2017: Neueste Entwicklungen & Herausforderungen im digitalen Werbemarkt

Seminar 1

15:00 - 15:45

FOMA-Trendmonitor 2017: Neueste Entwicklungen & Herausforderungen im digitalen Werbemarkt

Bereits zum achten Mal in Folge legt der BVDW mit seiner Expertenbefragung auf C-Level im "FOMA-Trendmonitor“ aktuelle und stichhaltige Prognosen zu den Entwicklungen im digitalen Werbemarkt vor. Die Unternehmen unserer Experten repräsentieren über 90 Prozent des digitalen Mediavolumens in Deutschland. Wachstumserwartungen an den Online-Werbemarkt, aktuelle Trendthemen und einen konkreten Ausblick in die Zukunft der Online-Werbung sind fester Bestandteil unserer Diskussion.

16:00

Aufbruch in die Welt des Smart Digital Store

Seminar 1

16:00 - 16:45

Aufbruch in die Welt des Smart Digital Store

Spätestens seit der Übernahme von Whole Foods durch Amazon ist klar, dass online und offline im Commerce verschmelzen. Händler werden jetzt gezwungen, ihre Geschäfte und Filialen digital so aufzurüsten, dass sie digital mit dem E-Commerce mithalten können. Letztlich erwartet der Kunde, dass er im Geschäft all die Dinge tun kann und auf die gewohnte Art kommunizieren kann, wie er es aus dem Online Handel kennt. Doch wie sieht so ein Smart Digital Store aus? Welche Technologien kommen zum Einsatz? Welche Use Cases sind entscheidend? Wie kann ein Händler ein derartiges Digitalisierungsprogramm aufsetzen? All diese Fragen werden im Seminar mit den Beteiligten diskutiert.

17:00

Mobile Moments - Was die neue Mediennutzung fürs Marketing bedeutet

Seminar 1

17:00 - 17:45

Mobile Moments - Was die neue Mediennutzung fürs Marketing bedeutet

Das Smartphone hat die Mediennutzung radikal verändert und übernimmt für seine Nutzer immer häufiger die Rolle des persönlichen Assistenten. Daraus resultiert, dass moderne Konsumenten eine personalisierte Ansprache und für sie und ihren aktuellen Kontext relevante Inhalte und Services erwarten. Marketer stehen vor der Herausforderung, die „Mobile Moments“ ihrer Zielgruppe zu verstehen und Werbung dynamisch dafür zu optimieren. Kontextuelle Daten, programmatische Plattformen und dynamische Creatives bieten die Grundlage für ein effektives Moment Marketing, dass den Nutzer und seinen Kontext in den Fokus stellt.

Seminar 2

10:00

Faster mobile Web - every second counts

Seminar 2

10:00 - 10:45

Faster mobile Web - every second counts

The page speed of your website has a direct influence on bounce and conversion rates. In this master class we will introduce you to the most important analytical tools as well as solutions including AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) to optimize your page speed and usability across the different steps of the user conversion path.

11:00

More Details to be announced soon!

12:00

Audio kills the Videostar: Trends und Fakten zum Marketing-Booster Online Audio

Seminar 2

12:00 - 12:45

Audio kills the Videostar: Trends und Fakten zum Marketing-Booster Online Audio

Innovationen, boomende Nutzung, neue Trends - selten stand Audio so im Fokus der Marketing-Spezialisten wie derzeit. Innerhalb kürzester Zeit hat sich Voice-Control im Markt durchgesetzt. Music-on-Demand-Dienste und lineares Radio im Netz wachsen dynamisch. Podcast ist angesagt wie noch nie. Gleichzeitig werden die Möglichkeiten der werblichen Nutzung des auditiven Marketingkanals vielfältiger und Dank neuer Technologien auch effizienter. Der Webradiomonitor 2017 von BLM, BVDW und VPRT trägt die Fakten und Entwicklungen in diesem Boom-Markt zusammen. Die wichtigsten Ergebnisse werden bei der dmexco präsentiert und im Anschluss mit Vertretern der relevantesten Marktvertreter diskutiert.

13:00

How to Brandsafe Your Campaign. OWM presents: First Aid Kit for Brand Safety

Seminar 2

13:00 - 13:45

How to Brandsafe Your Campaign. OWM presents: First Aid Kit for Brand Safety

Mit der aktuellen Kampagne dort platziert werden, wo man auf keinen Fall nicht landen wollte - im falschen Umfeld gesehen zu werden ist ein gefährliches Szenario für alle Marken. Die OWM kämpft für markensichere Umfelder, denn eines ist sicher: auch wenn Media programmatisch ausgespielt wird, bleibt das Umfeld hochgradig relevant. Doch zu 100% markensichere Umfelder gibt es bislang nicht. Wir zeigen Ihnen, was es zu beachten gilt, um die Gefahr von Fehlplatzierungen zu minimieren. Welche Brand Safety-Einstellungen sind bei Facebook und Google möglich, wo liegen die Herausforderungen im Bereich Programmatic und wie funktioniert ein Brand Safety Tool? Für alle Marketingmanager, die den Effizienzansatz schätzen und gleichzeitig verantwortlich mit dem wertvollen Gut Marke umgehen wollen.

14:00

Search advertising driven by Machine Learning

Seminar 2

14:00 - 14:45

Search advertising driven by Machine Learning

Search is a unique channel for advertisers capturing user intent in moments that matter. In this session, you will learn how to easily adopt Search automation to improve your performance KPIs and save time. We will dive deeply into best practices of automation leveraging AdWords Smart Bidding, audience data on top of user intent, and tailored creatives in your Search campaigns.

15:00

No Customer Experience without Product Experience!

Seminar 2

15:00 - 15:45

No Customer Experience without Product Experience!

Wie POLO Motorrad mit dem Einsatz von Akeneo, dem Next Generation PIM, die Digitalisierung international meistert. Ein spannender Blick auf die Herausforderungen und Strategien eines Marktführers.

16:00

More Details to be announced soon!

17:00

Data Driven Creation

Seminar 2

17:00 - 17:45

Data Driven Creation

While programmatic now has become the new standard in media, with advertisers and agencies engaging in sophisticated audience and inventory strategies, creation needs investment, as this opportunity is largely unseized. This session explains how data-driven creation can help to improve campaign performance by 50-70% and why data-driven creation specifically is core to brand building in a digital, multi-channel and multi-device world. Furthermore, the audience gains insights in technical and organizational preconditions for a successful programmatic transformation of creation.

Seminar 3

10:00

Influencer Marketing vs. TV, Display, Performance & Print - Let’s discuss Return on Invest for Media of the Future.

Seminar 3

10:00 - 10:45

Influencer Marketing vs. TV, Display, Performance & Print - Let’s discuss Return on Invest for Media of the Future.

Influencer Marketing ist eine Rakete mit steiler Flugbahn: Laut AT Kearney steigen die Spendings im Influencer Marketing bis 2020 auf 10 Milliarden USD. Kein Wunder, denn Kunden erhalten auf diesem Kanal bis zu 20fachen Return on Invest auf ihre Marketing Investitionen. Immer stärker verschieben sich die Budgets von klassischen Kanälen wie TV, Display Performance und auch Print zum Influencer Marketing. In diesem Format geben Top-Marketing Manager und Influencer Impulse über aktuelle Trends und zukünftige Chancen im Influencer Marketing und stellen sich in einer Paneldiskussion Ihren Fragen.

11:00

Intelligente Maschine trifft TV: Programmatisches ReTargeting via Addressable TV

Seminar 3

11:00 - 11:45

Intelligente Maschine trifft TV: Programmatisches ReTargeting via Addressable TV

Werbungtreibende stehen tagtäglich vor der Herausforderung, die von ihnen anvisierte Zielgruppe mit der richtigen Werbebotschaft zu erreichen - und das möglichst ohne Streuverluste. In der digitalen Werbung wird dies mitunter über userbasiertes Frequency Capping und (Re-)Targeting erreicht. Im TV kommen solche Maßnahmen jedoch vergleichsweise wenig zum Einsatz. Dabei zeigt das Beispiel von [Kunde], dass auch im linearen Fernsehen mit Hilfe von digitalen Werbewirkungs- und aussteuerungstechniken, beim Rezipienten eine intensivere Auseinandersetzung mit dem Werbemittel erreicht wird, die die Werbewirkung signifikant erhöht! Kurz: Das Erfolgskonzept programmatisches Targeting hat den Big Screen erreicht.

12:00

MMA Germany: Mobile is eating the consumer journey - what it means for marketers

Seminar 3

12:00 - 12:45

MMA Germany: Mobile is eating the consumer journey - what it means for marketers

Mobile users are constantly always on, using the smartphone as their extended brain to research and purchase instantly. The Mobile Marketing Association Germany (MMA Germany), a global association of advertisers, agencies and tech players are sharing insights on how mobile has taken over the central role in the consumer journey. Based on industry insights, attendees will gain a deeper understanding of how consumers behave in a mobile-first world and what this means for marketers and their campaigns.

13:00

Connect with customers on Facebook and Instagram to grow your business

Seminar 3

13:00 - 13:45

Connect with customers on Facebook and Instagram to grow your business

When small businesses grow, communities thrive. That’s why we are committed to supporting the 70 million businesses on Facebook and the eight million businesses on Instagram to help them to thrive in the new mobile world. Join us and learn how to grow your business on Facebook and Instagram. Whether your business is an online retailer or a physical store, we’ll share tips to building Pages, managing comments and messages, and creating ads in minutes – and all right from your mobile device. Here are some of the solutions we’ll cover: Building a business presence on Facebook and Instagram. Connecting with customers on Messenger and through engaging Page posts. Creating impactful Facebook and Instagram ads.

14:00

The Future of Online Shopping

Seminar 3

14:00 - 14:45

The Future of Online Shopping

10 Jahre nachdem Steve Jobs in seiner legendären Keynote das erste iPhone vorstellte, hat sich die moderne Technologie rasant weiterentwickelt: Der Online-Handel steht heute vor dem mobilen Wendepunkt, das Smartphone ist Teil unserer Lebensform geworden – und mit ihm die Apps. Der durchschnittliche User nimmt täglich mehr als 150 Mal sein Smartphone zur Hand - das Smartphone gehört zu unserem Alltag. Und genau das beeinflusst auch die Art und Weise, wie wir einkaufen - die größten Online-Händler generieren mehr als die Hälfte der Verkäufe über mobile Endgeräte. Andrea Anderheggen, Chief Executive Officer bei Shopgate, erklärt wie die Customer Journey heutzutage verläuft. Warum präferieren Mobile-Shopper die App vor der mobilen Website und wie eine Investition in Kundenbindung Ihren Return on Investment im E-Commerce steigern kann.

15:00

Vermarktungskette: Werbung mit Buying Intent Data

Seminar 3

15:00 - 15:45

Vermarktungskette: Werbung mit Buying Intent Data

Wie steuere ich Kampagnen auf 3rd party data - insbesondere buying intent data - optimal aus? Woher beschaffe ich mir die Daten? Was macht verlässliche Partner aus? Wie binde ich sie richtig in meine Mediakampagnen ein? Der komplette Prozess im Überblick. Ein Panel aus Advertiser, Agentur, Datenprovider, Datenvermarkter und Publisher erklärt die Vermarktungskette von Buying-Intent-Daten.

16:00

Smart Audio - Wie Marken im Zeitalter von Alexa & Co. den Ton angeben können

Seminar 3

16:00 - 16:45

Smart Audio - Wie Marken im Zeitalter von Alexa & Co. den Ton angeben können

Audio wird die kommunikative Schlüsseltechnologie der Zukunft, denn Audio eröffnet die Möglichkeit, uns permanent mit Technologie zu umgeben und diese immer und überall zu nutzen: Smart Home, Connected Car, digitale Assistenten wie Alexa und Siri nutzen Audio als Schnittstelle zum User. Daraus entstehen nicht nur ein neues Hörerverhalten, sondern auch neue Geschäftsmodelle. Dr. J. Seitz zeigt in einem Impulsvortrag auf, wie sich Gesellschaft, und Wirtschaft durch diese neuen Audiomöglichkeiten verändern werden. F. Bachér stellt anschließend verschiedene Ansätze vor, wie Smart Audio jetzt schon im Marketing- und Mediamix effektiv genutzt werden kann. Im Anschluss diskutieren die beiden Referenten mit Vertretern aus Marketing und Agentur, wie sich Marken künftig Gehör verschaffen können.

17:00

Artificial Intelligence in Digital Marketing - fear it or embrace it?

Seminar 3

17:00 - 17:45

Artificial Intelligence in Digital Marketing - fear it or embrace it?

Great experiences don't just happen. It's hard work and contains a ton of data and content. With artificial intelligence (AI) and machine learning, marketers can now rely on technology to do the heavy lifting. This inspires creativity and transforms the way we work. It leads the way empowering companies to tackle today's complex customer experience challenges. In this session, you will learn about the role that AI plays in Marketing - today and tomorrow. You will also see examples, demos and use cases, how machine learning already automates tasks, enables predictive and personalization capabilities, and boosts productivity in Marketing. All powered by Sensei, Adobe's AI and machine learning framework, that blends the science of data with the art of human creativity.

Seminar 4

10:00

Express and Safe Trip to Inboxland - Technical & legal quality standards for email marketing

Seminar 4

10:00 - 10:45

Express and Safe Trip to Inboxland - Technical & legal quality standards for email marketing

We all want to get in - but it is never easy to reach the email inbox? We all want to get in - but it is never easy to actually get your emails into inboxes. There are still many uncertainties in email marketing. We'll explain the legal and technical standards you need to fulfill to make sure that your emails are delivered and your next email campaign is a success. Which technical standards are key to the successful delivery of emails? On the legal side, we'll look at the relevant norms and laws. What will change with the new EU General Data Protection Regulation?

11:00

AR & VR - One-trick pony or the greatest opportunity for marketing?

Seminar 4

11:00 - 11:45

AR & VR - One-trick pony or the greatest opportunity for marketing?

AR and VR technology will drastically change how we communicate amongst ourselves and with brands. Imagine new worlds that a user can dive into or realities that show specific applications, uses and sales arguments - this is what the future of marketing could look like ('could' being the operative word here)! Currently, both AR and VR applications are mainly used for the smallest isolated applications. As of yet, there really isn't any added-value for users aside from immersive gaming experiences. Why is that? Do we lack the imagination to meaningfully incorporate this new dimension? We're convinced that AR and VR have a lot more potential. We'll show methods, approaches and examples of how to make this dimension come alive and get users enthusiastic about it. Let's think bigger together!

12:00

Kundenservice-orientierte Portal-Lösungen bei Gruner + Jahr

Seminar 4

12:00 - 12:45

Kundenservice-orientierte Portal-Lösungen bei Gruner + Jahr

Medienunternehmen sind angesichts der fortschreitenden Digitalisierung im Umbruch. Neben der offensichtlichen Notwendigkeit, digitale Inhalte bereitzustellen, können Medienunternehmen auch mit digitalen Serviceangeboten punkten. Bei Gruner + Jahr werden leistungsfähige Kundenservice-Portale und ein Generator für Aktions-Landingpages in einer einzigen CMS-Instanz bereitgestellt. Im Rahmen des Vortrags wird auf die konzeptionellen Grundüberlegungen und den Aufbau des Portals eingegangen. Außerdem werden Learnings und Best Practices vorgestellt.

13:00

Customer-centric Marketing means everyone is Marketing. Taking back control of all customer touch points

Seminar 4

13:00 - 13:45

Customer-centric Marketing means everyone is Marketing. Taking back control of all customer touch points

We face a world that is always on - Marketers can no longer afford to run business in linear ways. Influencers, customers, partners & employees are fluid and expect real time info, service, product offerings and delivery. Every interaction with your brand or service will shape both your customers' and prospects' perception. An Influencer can massively impact sales by moving from fan to advocator to detractor in a matter of hours. There are clearly winners and losers - those who have adopted an Omni-Channel Culture and -Infrastructure and those who run their business statically and disjointed, hoping that the next campaign, agency pitch or ad tech function will be the silver bullet. So, here is the winning formula: Relentless Customer Centricity and a Unified Customer Engagement Platform

14:00

upday Brand Story – Die Mobile Native Advertising Revolution. Innovativ, zukunftsweisend, unkompliziert!

Seminar 4

14:00 - 14:45

upday Brand Story – Die Mobile Native Advertising Revolution. Innovativ, zukunftsweisend, unkompliziert!

SEAT, PHD, media impact und upday, der exklusiv für Samsung entwickelte Nachrichtendienst von Axel Springer, heben Mobile Native auf ein neues Level. Ziel der Kampagne war, das neue Modell in der Zielgruppe fest zu verankern. Die upday Brand Story vereint dabei zukunftsweisende mobile Vermarktungsansätze: kreatives Storytelling, in die Nutzungssituation integrierte Werbeformate, innovatives Targeting und Programmatic Buying über 5 Länder. Das Besondere liegt in der Einfachheit für den Werbetreibenden: neben den Creatives wurden auch die Stories rund um das Auto für den Kunden entwickelt. Der Vortrag verdeutlicht, wie native Werbeintegrationen Emotionalisierung schaffen und das Produkt tiefer im Bewusstsein potentieller Kunden verankern – während der User seine täglichen News konsumiert.

15:00

Marketingautomatisierung passiert jetzt - Die Chancen nicht verpassen, die Grenzen verstehen

Seminar 4

15:00 - 15:45

Marketingautomatisierung passiert jetzt - Die Chancen nicht verpassen, die Grenzen verstehen

Automatisierung ist im Marketing-Alltag angekommen und innovative Werbetreibende machen sich das immense Potential von Daten zunutze. Doch noch lange nicht alle Wettbewerbs- und Effizienzvorteile werden realisiert. Die Angst vor falschen Entscheidungen ist groß, darüber werden Chancen verpasst, die andere zu nutzen wissen. Wie man durch persönliche Expertise & präzises Handwerk verhindert, dass die Marketingmaschine fehlgesteuert läuft. Daniel Skoda, Managing Partner bei adlicious und Experte für datengetriebenes digitales Marketing, teilt sein Know-How u.a. bei ChannelPartner, ExchangeWire, Management Forum und OnlineMarketing.de

16:00

Neue Studie: Welche Content Strategie ist die richtige für meine Marke?

Seminar 4

16:00 - 16:45

Neue Studie: Welche Content Strategie ist die richtige für meine Marke?

Welche Content Marketing Strategie ist die Richtige? Welches native Produkt eignet sich am besten für die jeweiligen Bedürfnisse des Unternehmens? Und wann sollten Unternehmen ihren Content auf den eigenen Plattformen veröffentlichen, wann auf Medienmarken? Mit neuen Studienergebnissen unterstützt BurdaForward Advertising Unternehmen bei der Wahl der richtigen Content-Strategie. In Zusammenarbeit mit dem Marktforschungsinstitut DCORE hat der Digitalvermarkter mithilfe fundierter Markforschungsdaten einen konkreten Entscheidungsbaum entwickelt, mit dem klare Handlungsempfehlungen für eine Content-Strategie entwickelt werden können. Dabei dient das Kampagnenziel als zentrales Einstiegselement. Für die Auswahl des am besten passenden nativen Produktes werden relevante Fragen zur Zielgruppe, Content Expertise und Distributionsstrategie geklärt.

17:00

Chat Bots and Live Communication: How AI supports Sales and Service Processes

Seminar 4

17:00 - 17:45

Chat Bots and Live Communication: How AI supports Sales and Service Processes

Chat bots and artificial intelligence (AI) are the hottest trend in conversational commerce in 2017. Next to technical feasibility many companies are interested in the direct impact chat bots might have on their business. Should a company use chat bots? How can they change and optimise customer communication? Which benefits and risks do they bring with them and how can risks be minimised or mitigated? Wolfgang Reinhardt, live-chat expert and managing director at optimise-it, will speak about possible use cases for chat bots and how to successfully implement them between business and human customer.

Seminar 5

10:00

New Research: The Global State of Marketing Attribution

Seminar 5

10:00 - 10:45

New Research: The Global State of Marketing Attribution

Customer journeys are increasingly complex - consumers constantly move across devices and between digital and offline worlds faster than ever. But what are marketers doing to measure this and attribute value to various advertising efforts? AdRoll and EConsultancy examined North America, Europe and APAC marketers to produce a State of Marketing Attribution report for 2017. This new research sheds light on the tech, approaches and tactics marketers are adopting, as well as the barriers and issues holding them back. It dives into changes over the past year and whether marketers in different regions are having different levels of success. Join AdRoll VP of Marketing Shane Murphy to discuss key findings and actionable recommendations to improve marketing attribution efforts today.

11:00

Trace the untraceable to skyrocket your Customer Experience - and your ROI

Seminar 5

11:00 - 11:45

Trace the untraceable to skyrocket your Customer Experience - and your ROI

A panel of global brands will discuss the use of UX (User Experience) Analytics to understand the behaviours of their online visitors even before their first click. Through the use of customer journeys, UX metrics, zoning analysis and Artificial Intelligence, e-commerce sites are now be able to identify which features are enhancing their online performance, and which ones are affecting it. Come discover how brands like Unilever, Tom Tailor, Voyages SNCF, Gazprom, L'Occitane, Citroen and others have increased their ROI up to 150% by understanding their customers and adapting their strategy accordingly!

12:00

More Details to be announced soon!

Seminar 5

12:00 - 12:45

More Details to be announced soon!

TBA SOON!

13:00

Vom amerikanischen Wahlkampf bis hin zur Bundestagswahl: Targeting mit den Sinus-Milieus®

Seminar 5

13:00 - 13:45

Vom amerikanischen Wahlkampf bis hin zur Bundestagswahl: Targeting mit den Sinus-Milieus®

Digitales Marketing spielt unlängst eine signifikante Rolle in der deutschen Parteienlandschaft. Nur wer seine Wähler versteht, kann diese aktivieren und neue Wähler gewinnen. Die Unternehmen microm und adsquare machen nun die bewährten Sinus-Milieus® für Programmatic Advertising nutzbar, um Verbraucher in den wichtigen Momenten ihrer Customer Journey mit den richtigen Bild- und Textwelten zu begleiten. Parteien, Unternehmen und Agenturen erhalten Zugriff zu detaillierten und datenschutzkonformen Daten auf Haushaltsebene, so dass ggf. im Verbund mit Bewegungsdaten, die richtigen Zielgruppen erreicht werden - zur richtigen Zeit, in der richtigen Ansprache und mobil sogar am richtigen Ort. Über die verschiedenen Möglichkeiten von Targeting in Politik und Wirtschaft informiert dieser Vortrag

14:00

Done with collecting data, start connecting it. Think understanding next. - The dynamic approach to segmentation

Seminar 5

14:00 - 14:45

Done with collecting data, start connecting it. Think understanding next. - The dynamic approach to segmentation

We know who your customers are, what your customers think, where and how to reach them. We know the same about your competitor's customers. And we know those neither you or your competitors discovered yet. In this seminar, we showcase how you can derive more insights and validate how future-proof your current approach to segmentation and decision making is. Our data enables: - Brands to enrich existing data to enter the state of hyper-personalisation - Agencies to provide a neutral, third-party analysis to support their media buying strategy - Publishers to prove media properties can deliver to target audience promised This session is low in slides and high in hands-on!

15:00

Nichts ist unmöglich: Mobile Advertising als Game Changer für Kreative und Werbetreibende

Seminar 5

15:00 - 15:45

Nichts ist unmöglich: Mobile Advertising als Game Changer für Kreative und Werbetreibende

Die Möglichkeiten, Kampagnen zu gestalten, sind förmlich explodiert, denn Mobile macht Advertising interaktiv, multidimensional und überraschend. Mobile Advertising schafft, was Content-Marketing-Experten längst fordern: Werbung wird so unterhaltsam und mehrwertig, dass die Zielgruppe den Ton bewusst anschaltet. madvertise zeigt im Seminar, welche Möglichkeiten sich Kreativen und Advertisern in Zukunft rund um spezifische Formate, haptischem Feedback, 3-D-Advertising per Bewegung im Raum oder auch per Sharing bieten. Die Evolution Mobile fordert von Werbetreibenden ein Umdenken im Großen und Kleinen. madvertise zeigt anhand von Konzepten für führende Branchen-Riesen aus TV, Consumer Electronics, Kino, Versicherungen und Handel, was Werbetreibende in Zukunft alles richtig machen können.

16:00

Intranet - Analyse, Optimierung, Zielerreichung!

Seminar 5

16:00 - 16:45

Intranet - Analyse, Optimierung, Zielerreichung!

Erreichen Sie mit Ihrem Intranet die Kommunikationsziele? In unserem Vortrag erfahren Sie, wie Sie mit Digital Analytics das Maximum aus der internen Kommunikation herausholen: Welche Informations- und Datenquellen stehen zur Verfügung? Welches sind wichtige Kennzahlen, die Sie kennen müssen, um die Zielerreichung zu messen? Wie können Sie maximalen Datenschutz und gleichzeitig Informationstransparenz gewährleisten? Einzelne UseCases aus realisierten Projekten runden unseren Vortrag ab.

17:00

Die Top E-Commerce Conversion Killer und wie man sie vermeidet

Seminar 5

17:00 - 17:45

Die Top E-Commerce Conversion Killer und wie man sie vermeidet

Im E-Commerce ist die Conversion Rate einer der wichtigsten Hebel für einen erfolgreichen Online-Shop und mehr Umsatz. Lange Ladenzeiten werden von den Nutzern nicht geduldet. Es kommt auf Speed und Performance an - ein Online-Shop muss sehr schnell und performant sein. Aber was genau beeinflusst die Conversion und worauf muss ein Unternehmen achten? Anhand einiger Beispiele wird Stefan Grieben, COO bei der novomind AG, erklären, worauf es ankommt. Oft sind es ganz einfache Dinge die zum Erfolg führen können.

Seminar 6

10:00

WTF is Video Discovery?

Seminar 6

10:00 - 10:45

WTF is Video Discovery?

Durch Video Discovery können Werbekunden User zu einem bestimmten Moment beim Browsing erreichen: am Ende des Artikels. Diese diskrete Platzierung sorgt für ein Discovery Erlebnis und weckt die Aufmerksamkeit des Users, der dadurch eine weitere Content Empfehlung entdeckt. Das Seminar verdeutlicht die Vorteile von Video Discovery. Durch Best Practices wird illustriert, wie Brands durch Einbindung von Video Discovery optimale Resultate erzeugen, Ihre Brand Awareness signifikant steigern und Recall sowie Completion Metriken erzielen.

11:00

Viewability, ad fraud, brand safety: unveiling the core impact of media quality

Seminar 6

11:00 - 11:45

Viewability, ad fraud, brand safety: unveiling the core impact of media quality

In the search for a fixed viewability target, the digital industry has missed the mark when it comes to media quality. Brands and agencies now demand guaranteed viewability targets for their campaigns, whether that be 70% or higher. Whilst we have focused on a set target, other key factors have been left behind: not taking into consideration quality issues such as, that highly viewable inventory can be fraudulent, or that the surrounding context can be highly inappropriate to a brand. IAS will give a first-look at data from the H1 2017 Media Quality Report highlighting the global impact of ad fraud, viewability and risks to brand safety. Nick Morley, MD EMEA, and Oliver Hulse, MD GmbH, will explore the biggest challenges to digital and how to best address these to secure our future.

12:00

Mapping the future of omnichannel marketing

Seminar 6

12:00 - 12:45

Mapping the future of omnichannel marketing

Today, retailers and brands are challenged by disruptive forces and a few dominant players with Amazon seizing 53 cents of every new dollar of ecommerce spend in the US. Despite an abundance of data collected online and offline, retailers and brands still struggle to deliver seamless, relevant omnichannel experiences to shoppers and generate profitable sales. Together with a client we will lay out the forces driving this massive shift - including non-linear shopping habits across devices and channels. We'll look at how retailers are responding to seek new and powerful ways to drive sales and profitable growth, in an open and transparent environment flocking to PLA ads, deploying mass personalization, leveraging online/offline linkages and establishing creative partnerships to compete.

13:00

Marketing Intelligence: How O2 Uncovered the True Performance of Facebook Advertising

Seminar 6

13:00 - 13:45

Marketing Intelligence: How O2 Uncovered the True Performance of Facebook Advertising

Social media advertising budgets have doubled worldwide over the past two years. But how can you know if those investments are paying off? Like most brands, O2 understood the reach, targeting and engagement value of Facebook, but struggled to measure the effectiveness and ROI of their Facebook ad spend to the same degree as other digital efforts. Marketing intelligence changed all that. Join us as we discuss how O2 (UK) was able to uncover the true impact of their Facebook spend on sales, how Facebook ads influence other media, and how relevant their ads are to their target customers. We?ll also explore how marketing intelligence can help you understand your consumers and the journeys they take, and optimize their experience with each touchpoint along the way.

14:00

Affiliate marketing trends and themes in 2017

Seminar 6

14:00 - 14:45

Affiliate marketing trends and themes in 2017

Affiliate marketing is a multi-billion pound business. The ultimate customer acquisition tool, it delivers excellent return on investment and high quality customers. As more advertisers demand their advertising spend delivers tangible returns, affiliate marketing is set to cement itself at the heart of their marketing plans. What are the key trends and themes that are shaping how best-in-class programmes are run in 2017? Join us for a whistle-stop tour of the most innovative and interesting tactics that brands are employing including how influencer marketing is being used by retail brands to drive sales, why tracking consumers across devices is transforming how we think about smartphone content and how affiliate marketing can act as a gateway for retailers looking to expand overseas.

15:00

Exposures

Seminar 6

15:00 - 15:45

Exposures

Are shorter video ads just as effective as 30 second ads for 2nd exposures? 30 second commercials on TV have proven their value for marketers. The use of these ad units in mobile have brought into question the cost, effects, and user experience when compared to shorter length videos. While the 30 second video ads are necessary to communicate the full narrative of the advertised brand, the same may not be necessary in the campaign's subsequent exposures. This test will determine if the impact of shorter video ads in mobile are undervalued when focusing on 2nd exposures.

16:00

Video engagement based on personalization for the anonymous users

Seminar 6

16:00 - 16:45

Video engagement based on personalization for the anonymous users

Babator's video artificial intelligence delivers personalized video content for anonymous users, enabling the publisher increased viewer engagement and creating new monetization opportunities. Babator's revolutionary solution has been adopted by several leading US publishers, who are now provided with an algorithmic solution for a personalized video experience, dynamic video playlists, and video analytics tools. Babator's solution makes programming decisions across various touch points of the viewer's video footprint (mobile, desktop, OTT) delivering personalized video content that multiplies the viewer's number of video views, enabling the publisher new monetization opportunities and increased Video ROI. We will show success cases with over 40% lift in video engagement KPIs.

17:00

Lead, Convert, Love. E-Mail-Marketing ist mehr als eine Beziehung auf Zeit.

Seminar 6

17:00 - 17:45

Lead, Convert, Love. E-Mail-Marketing ist mehr als eine Beziehung auf Zeit.

Im E-Mail-Marketing ist es wie in der Liebe: Der erste Auftritt entscheidet. Wie aus einer kurzen Begegnung eine lange Beziehung wird, zeigen wir Ihnen in unserem Vortrag. Der erste Kontakt: Egal ob online, in der Filiale oder über Empfehlungen - begeistern und konvertieren Sie Ihren Lead mit einem optimalen Anmeldeprozess für Ihren Newsletter. Lernen Sie sich besser kennen: Sie haben einen Abonnenten generiert, es ist Zeit für den ersten Newsletter. Hier spielt nicht nur das Aussehen eine wichtige Rolle? Die Bindung vertiefen: Bauen Sie das gewonnene Vertrauen durch regelmäßigen Kontakt aus und sorgen Sie für "Folgedates". Ihr Empfänger soll Sie als zuverlässigen Partner schätzen. Weitere Tipps für eine langfristige Kundenbeziehung verraten wir in unserem Vortrag. Wir freuen uns auf Sie!

Seminar 7

10:00

Data Protection Survival Guide for Digital Marketers: Navigating through GDPR and E-Privacy Regulation

Seminar 7

10:00 - 10:45

Data Protection Survival Guide for Digital Marketers: Navigating through GDPR and E-Privacy Regulation

The countdown has started. In less than a year's time, GDPR becomes reality. In the meantime, data protection authorities are drawing up guidelines at pace. There is even another law in the making, ePrivacy Regulation, targeting you in the digital eco system. Are you ready for it? What can you do? By considering privacy now, your business will be able to grow in confidence for this world of omni-channel, smart algorithms, and, big data-enabled marketing. In this session, Dr. Sachiko Scheuing, the long-time DPO (data protection officer) of Acxiom, discusses how to be accountable and hit the right balance between compliance and being successful in your digital marketing, exploring practical tips for getting prepared for 2018 and beyond.

11:00

Creativity meets data, wenn sich vermeintliche Gegensätze anziehen - Verzahnte Kampagnen-Entwicklung von Agentur und Publisher

Seminar 7

11:00 - 11:45

Creativity meets data, wenn sich vermeintliche Gegensätze anziehen - Verzahnte Kampagnen-Entwicklung von Agentur und Publisher

Erfolgreiche Kampagnen, entwickelt von datengetriebenem Marketing und Kreativagentur - klingt kompliziert? Agenturvertreter und mobile.de Advertising zeigen, wie sich eine verzahnte Kampagnen-Entwicklung über vermeintliche Gegensätze von Kreation und 'Data Insights' erfolgreich gestalten lässt. Dabei adaptiert die Agentur ihr kreatives Konzept flexibel an die Audiences von mobile.de Advertising. Auf diese Weise werden Nutzer funnel-spezifisch je nach Kaufphase mit individuellen Werbemitteln angesprochen.

12:00

Delivery in digital transformation: The new Sales & Service Portal of Deutsche Telekom

Seminar 7

12:00 - 12:45

Delivery in digital transformation: The new Sales & Service Portal of Deutsche Telekom

Jürgen Koenemann, Business Project Lead will deliver the story of Deutsche Telekom's digital transformation. This case study is devoted to a fully agile, international project realized in Deutsche Telekom to give its clients a one convergent customer experience and speed up the company's reaction to market changes and evolving customer needs. The ongoing process of implementation, maintenance and development of the new system is realized in an international team of professionals from Germany, Russia and led by Polish team from hycom.digital.

13:00

Hyperpersonalisierung in der Praxis: Konsumenten im Netz identifizieren, relevant ansprechen und so zu loyalen Käufern machen

Seminar 7

13:00 - 13:45

Hyperpersonalisierung in der Praxis: Konsumenten im Netz identifizieren, relevant ansprechen und so zu loyalen Käufern machen

Die Nutzung von stets aktuellen Profildaten für die 1:1 Ansprache von Individuen mit relevanten Botschaften sowie die device-übergreifende Aussteuerung von Online Werbung ist die Basis für erfolgreiche Werbung im Internet: Hyperpersonalisierung - also die gezielte, nachhaltige und individuelle Ansprache von Konsumenten mit der passenden Botschaft zum richtigen Zeitpunkt auf dem richtigen Gerät. In diesem Praxis-Seminar erfahren Sie, - Wie Sie Ihre Daten zu User-Profilen aufbereiten können - Wie man im Bereich Multi-Channel Online- und Offline-Daten miteinander verknüpft - Welche Technologien und Strategien für Personalisierung notwendig sind - Wie sich die Daten für die 1:1 Kommunikation aktivieren lassen - Wie Sie den Erfolg der Kampagnen jenseits des Last-Klick langfristig messen können.

14:00

B2B Commerce - Welche fünf Fehler sie dringend vermeiden sollten

Seminar 7

14:00 - 14:45

B2B Commerce - Welche fünf Fehler sie dringend vermeiden sollten

B2B ist nicht B2C. Aber von B2C können Unternehmen lernen um globale B2B Lösungen wirtschaftlich erfolgreich zu launchen und zu betreiben. Frank Giesler zeigt auf Basis seiner zwanzigjährigen Erfahrung mit globalen E-Commerce Lösungen die größten Fehler in Konzeption, Realisation und Rollout solcher an B2B Kunden ausgerichteten Plattformen auf. Er legt dar, wie Unternehmen ihren digitalen Vertrieb transformieren müssen um internationale Märkte erfolgreich zu erschließen.

15:00

Dos and Dont's beim Influencer Marketing

Seminar 7

15:00 - 15:45

Dos and Dont's beim Influencer Marketing

Kaum etwas wird derzeit so heiß diskutiert wie das Thema Influencer Marketing. Wie in allen Marketing-Disziplinen können Werbetreibende und Influencer dabei viel richtig, aber auch viel falsch machen. Wie eng können eine Marke und ein Influencer zusammenarbeiten? Wann geht die Glaubwürdigkeit verloren? Wie sollte eine Influencer-Kampagne gestaltet sein, damit User und Marke davon profitieren? Mit seiner Plattform InCircles hat G+J e|MS bereits diverse Influencer-Kampagnen realisiert. Zur Vertiefung seiner Praxis-Erfahrungen ist G+J e|MS mit einer Studie zentralen Fragen rund um's Influencer Marketing nachgegangen und beleuchtet, was hinter DEM Marketing Hype steht. Neben den Forschungsergebnissen zeigen konkrete Handlungsempfehlungen, was in der Praxis gut funktioniert und was eher nicht.

16:00

How programmatic and CRM can work together, both for Brands and Retailers? A zoom on L'Oréal data-strategy

Seminar 7

16:00 - 16:45

How programmatic and CRM can work together, both for Brands and Retailers? A zoom on L'Oréal data-strategy

The connection between programmatic and CRM has recently become a cornerstone of data-strategy in most industries. How can brands become data-rich with non PII-data? What KPI should brands use to measure customer lifetime value and engagement? How to take into account new privacy regulations? How can retailers benefit from their DMP? What are the key use cases, for acquisition, retention and customer insights? How does it impact brands/retailers relationships? Thibaut Munier, co-founder & co-CEO of numberly (part of 1000mercis group) will co-present the conference with numberly's client L'Oréal (speaker TBC)

17:00

Media Markt Deutschland: dem Kunden auf der Spur - so sehen Erfahrungen mit Programmatic Advertising wirklich aus!

Seminar 7

17:00 - 17:45

Media Markt Deutschland: dem Kunden auf der Spur - so sehen Erfahrungen mit Programmatic Advertising wirklich aus!

In einer shared presentation stellt Media Markt Deutschland zusammen mit der Agentur Blue Summit Media ihre Erfahrungen im digitalen Marketing und programmatischen Mediaeinkauf vor. Schwerpunkt der Präsentation sind aktuelle Kampagnenbeispiele, die das Zusammenspiel zwischen Technologie, Kreation und datengetriebenen Marketing in einer Welt der "walled gardens" verdeutlichen. Neben aktuellen Kampagneneinblicken werden die Referenten über Ihre Erfahrungen, Chancen und Risiken einer 100%-Programmatic-Strategie referieren.

Seminar 8

10:00

Display Marketing meets CRM - Optimierungspotenziale für Neu- und Bestandskunden

Seminar 8

10:00 - 10:45

Display Marketing meets CRM - Optimierungspotenziale für Neu- und Bestandskunden

Die Disziplinen Display Marketing und CRM laufen auch heute noch bei fast allen Unternehmen in getrennten Bereichen und Verantwortlichkeiten. Display Marketing geht in Richtung Werbung, CRM in Richtung Beschwerdemanagement, Display Marketing hat die Zielsetzungen Image und Neukundengewinnung, CRM kümmert sich um Bestandskunden. Diese Sichtweisen sind nicht komplett falsch, aber es wird viel Umsatzpotenzial verschenkt, wenn die Disziplinen isoliert betrachtet und gemanaged werden. Wir zeigen Ihnen, wie die beiden Welten zusammengeführt werden können, differenzieren zwischen möglich und Mythos und teilen unsere Erfahrung.

11:00

The Truth About Cross-Channel Attribution and Transparency in Digital Marketing

Seminar 8

11:00 - 11:45

The Truth About Cross-Channel Attribution and Transparency in Digital Marketing

A digital revolution is upon us, The science behind marketing attribution has become more complex than ever before as the concept of Internet-of-Things (I-o-T) becomes reality and advanced algorithmic-based attribution models continue to dominate this space. In this session, we will delve below the surface to examine the importance of audience data and cross-channel transparency in measuring digital marketing performance.

12:00

Brand Safety vs. Fake News und Ad Fraud: Strategien für Qualität in Online-Umfeldern

Seminar 8

12:00 - 12:45

Brand Safety vs. Fake News und Ad Fraud: Strategien für Qualität in Online-Umfeldern

2017 muss sich die digitale Werbebranche beweisen. Nie zuvor haben Markenunternehmen mehr auf Qualität bestanden. Besonders in diesem Wahljahr müssen Onlinemedien das Vertrauen der User und Anzeigenkunden rechtfertigen. Qualitätsjournalismus und ein ungestörtes Onlineerlebnis sind den Menschen wichtiger denn je. Auch für Werbungtreibende funktionieren Qualitätsumfelder am besten, in denen der User involviert und offen für relevante Informationen ist. Wie können Publisher und ihre Ad-Tech Dienstleister solch ein Umfeld garantieren? Was wie eine neue Aufgabe klingt, ist tatsächlich schon lange Tagesgeschäft für die meisten Premium-Publisher. Spiegel Online und Teads zeigen erfolgreiche Strategien für Qualitätsumfelder, die für User und Werbekunden funktionieren.

13:00

Success in the Era of Header Bidding: Demand Transparency, Quality and Control

Seminar 8

13:00 - 13:45

Success in the Era of Header Bidding: Demand Transparency, Quality and Control

The proliferation of header bidding has given rise to a new era of buying and selling. Publishers worldwide deploy anywhere between 5 and 10 header bidding solutions at a time, and the majority are now experimenting with ‘container’ solutions to help streamline management of their programmatic technology. And, while they have delivered somewhat on their promise to ease the operational and technical strain of managing multiple header bidders, containers have also unmasked a series of unintended consequences in the process. The presentation and following discussion will explore the pros, cons and unintended consequences of the container gold rush – transparency concerns, reduced quality and fraud protection and buy side sustainability issues, to name a few. Furthermore, the session will drill down on the dangers of redundant header bidders, and ultimately map out how to put programmatic advertsing back on a sustainable path for both buyers and sellers.

14:00

AdTech goes full circle - is end game in sight?

Seminar 8

14:00 - 14:45

AdTech goes full circle - is end game in sight?

Adtech has expanded before our very eyes, but now we find ourselves at a turning point. Kai Henniges will trace the origins of a still nascent industry that quickly became rich and complex. Henniges will demonstrate how the market is moving into a phase of contraction. This means more direct connections between publishers and advertisers, and fewer middle men. What does this mean for advertisers, what are the implications for publishers, and which adtech companies will be left standing once the battle is over? Henniges will explain why in the end it?s consumers who will benefit when the adtech game is played out.

15:00

How to create a successful Push Notification Strategy for Apps, Websites & Facebook Messenger!

Seminar 8

15:00 - 15:45

How to create a successful Push Notification Strategy for Apps, Websites & Facebook Messenger!

Accengage, the European Leader in Push Notification Technologies is presenting an exceptional conference covering all you need to know about Push Notifications, from the latest Push innovations to important insights on how to develop a successful Push Notification Strategy including case studies of renowned companies of different sectors.

16:00

4 Schritte zur überzeugenden Customer Experience per E-Mail & Co.

Seminar 8

16:00 - 16:45

4 Schritte zur überzeugenden Customer Experience per E-Mail & Co.

Die Reise des Kunden von der Information zum Kauf bis hin zum Wiederholungskauf ist komplex. Konsistente Kundenerlebnisse zu planen ist daher eine Herausforderung. Erfolgskritisch ist, die Interessenten im bevorzugten Kanal zur passenden Zeit und mit der richtigen Botschaft zu kontaktieren. Automatisierung, Integration, Personalisierung und Machine Learning sind 4 Eckpfeiler, um dies effizient und gleichermaßen effektiv zu bewerkstelligen. Das Seminar vermittelt zeitgemäße Strategien, mit denen sich der Kontakt maßschneidern und relevante Erlebnisse per E-Mail & Co. erzielen lassen. Welche Schritte sind für eine erfolgreiche Maßnahmen erforderlich? Was ist für die praktische Umsetzung im Omnichannel unerlässlich? Präsentiert wird praxisnahes Know-how.

17:00

Vermarktungskette: Werbung mit Buying Intent Data (Panel)

Seminar 8

17:00 - 17:45

Vermarktungskette: Werbung mit Buying Intent Data (Panel)

Wie steuere ich Kampagnen auf 3rd party data - insbesondere buying intent data - optimal aus? Woher beschaffe ich mir die Daten? Was macht verlässliche Partner aus? Wie binde ich sie richtig in meine Mediakampagnen ein? Der komplette Prozess im Überblick. Ein Panel aus Advertiser, Agentur, Datenprovider, Datenvermarkter und Publisher erklärt die Vermarktungskette von Buying-Intent-Daten. Zielgruppe: Verantwortliche in Mediaagenturen / bei Advertisern, die für die Kampagnenaussteuerung auf Daten verantwortlich sind. Panel-Teilnehmer: Q-division: Melanie Vogelbacher IP: Jens Pöppelmann Die weiteren Teilnehmer und Moderation sind noch in der Abstimmung, angefragt sind Dentsu Aegis, Dyson und als Moderator Wolfram Kons.

Work Lab 1

10:00

Not a lost target group: How to reach ad blocker users on the web

Work Lab 1

10:00 - 11:15

Not a lost target group: How to reach ad blocker users on the web

This talk highlights measures of how advertisers and agencies can reach the target audience of ad blocker users, who have chosen to opt out of seeing traditional online ads. It's certainly an attractive target group, being mostly young, tech-savvy, well-educated and of above-average income. But the good news is, the audience can be reached through other forms of ads, for example native ads, search ads and other formats that are acceptable for most users. Publishers have different possibilities to reconnect with users who block ads, for example, by asking them to whitelist their pages, offering an 'ad-light' browsing experience, or adhering to Acceptable Ads principles. This work labs session will show the advantages and disadvantages of the various methods.

11:30

How to start and increase your business in Russia.

Work Lab 1

11:30 - 12:45

How to start and increase your business in Russia.

This Work Lab focuses on the online marketing tools that can help you promote your business in Russia. You will learn about what is going on in Russian market, what is new opportunities to increase are and how to use them in order to success. Our experts will share the latest trends in marketing and advertising technologies. You will find out what kind of inventory looks most promising at the moment and how to make your customer communication truly personal using a mixture of formats tailored to every stage of your customer journey. We will also talk about some important updates to Yandex advertising services and share with you success stories.

13:00

Social Advertising: Vorreiter sein, statt hinterher zu rennen

Work Lab 1

13:00 - 14:15

Social Advertising: Vorreiter sein, statt hinterher zu rennen

Zusammen mit unserem Guest Speaker von tumblr. machen wir - esome - Social Advertising für Sie fassbar. Denn in der Entwicklung der Werbemittel haben Bilder laufen gelernt: audiovisuell, dynamisch und messbar. Werbetreibende haben jedoch Mühe, mit dieser Entwicklung Schritt zu halten. In der Überlegung, wo sie das nächste Video oder ein weiteres GIF posten können, wird die wesentlichste aller Fragen oft vergessen: 'Was ist mein Werbeziel und wie komme ich dahin?' Herausforderungen gibt es auf der Strecke viele. Die Zielgerade ist jedoch nicht, eine Kampagne um ein Werbemittel herum zu bauen, sondern Rich Media Content in einen smarten Mediaplan zu integrieren und User dort zu erreichen, wo sie Werbung tatsächlich wahrnehmen und ihre Kaufentscheidung positiv von ihr beeinflussen lassen.

14:30

Cognitive Digital Assets - intelligent contents for true customer experiences

Work Lab 1

14:30 - 15:45

Cognitive Digital Assets - intelligent contents for true customer experiences

Cognitive Digital Assets help marketers to unveil the context and content from digital rich media assets such as videos or images for better searching, personalisation and conversion. Today's customers expect a great experience when interacting with companies. One of the main keys: rich media content. The number of rich media assets owned by organisations is constantly growing, so they are facing several challenges. Most of them relate to the fact that an asset, once created, is difficult to find and therefore to be re-used, e.g. for personalisation. So why not automate this process with cognitive intelligence? The media itself contains a huge amount of information - treasure just waiting to be found. That's where Cognitive Digital Assets come into play... The practice-oriented Work Lab includes a demo based on the Adobe Experience Manager and SAP Hybris.

16:00

Fütter mein Ego: Wie man Kunden-Egoismus für digitale Transformation nutzt

Work Lab 1

16:00 - 17:15

Fütter mein Ego: Wie man Kunden-Egoismus für digitale Transformation nutzt

Ein Kunde interessiert sich nur für sich selbst. Für seine Wünsche, Bedürfnisse, Nöte. Und das ist auch gut so, denn Egoismus ist berechenbar, planbar und nutzbar für Ihren unternehmerischen und beruflichen Erfolg. Wie Online-Marketers diese Erkenntnis für ihre Zwecke ausnutzen und wie Sie Anreizkompatibilität zur höchsten Maxime für Planung und Inszenierung der digitalen Customer Journey machen können, verrät ihnen das Intershop-Seminar 'Fütter mein Ego'. Auf Basis von Neuroökonomie lernen wir die perfekte Customer Journey zu inszenieren. "Scientia et potentia humana in idem coincidunt, quia ignoratio causae destituit effectum" ("Wissen und Macht des Menschen fallen zusammen, weil Unkenntnis der Ursache [auch] über deren Wirkung täuscht") - Francis Bacon

Work Lab 2

10:00

What's the role of Artificial Intelligence in online Advertising industry? Advantages and disadvantages

Work Lab 2

10:00 - 11:15

What's the role of Artificial Intelligence in online Advertising industry? Advantages and disadvantages

AI already changed online Advertising Industry. Recently Coca-Cola announced the use AI bots to create music for ads, write scripts, post a spot on social media, and buy media. According to a new Adlucent research, people are almost twice as likely to click through on an ad featuring an unknown brand, if the ad was tailored to their preferences. There are also disadvantages for the industry itself, seeing it almost completely concentrated in the hands of a couple of players. Facebook and Google dominate the online advertising market. The two tech giants snatched 99% of the online-ad industry's revenue growth last year, estimated Pivotal Research analyst. What is the impact of AI in your company? What can we expect from the future?

11:30

Social Lead Ads - Wenn Fans zu Abonnenten und Käufern werden

Work Lab 2

11:30 - 12:45

Social Lead Ads - Wenn Fans zu Abonnenten und Käufern werden

Facebook Fans und Newsletter Abonnenten könnten unterschiedlicher nicht sein, oder? Bei der Flut an Facebook-Statusmeldungen gehen oft genau die Informationen unter, die für den Fan und potentiellen Kunden wichtig sind. Die Antwort darauf ist die gute alte Email. Sie wird wieder zu dem Verkaufskanal, der sie schon immer war. Dank des intuitiven Lead Ad Werbeformats können wir die perfekte Verbindung der beiden Kanäle schaffen. Wir zeigen, dass Facebook und Email nicht nur echte Freunde werden können, sondern auch ein superstarkes Team sind. Unsere Erfahrung hat bewiesen, dass über Lead Ads gewonnene Abonnenten, die besseren sind. Bei unserem Vortrag erfahren sie mehr über die Möglichkeiten dieses mächtigen Ad-Formats und darüber, wie Sie es selbst erfolgreich einsetzen können.

13:00

Getting the Big Picture - Der Mehrwert von Visual Listening

Work Lab 2

13:00 - 14:15

Getting the Big Picture - Der Mehrwert von Visual Listening

Die Social Media-Welt verändert sich in einem rasanten Tempo. Vor allem Netzwerke mit starkem Fokus auf Bildinhalte, wie z.B. Instagram weisen stetig steigende Nutzerzahlen auf. Viele Postings und Bilder enthalten dabei auch Marken- und Produktlogos. Doch wie können Marken diese Insights generieren und für sich nutzen? Welchen Mehrwert bieten sie für die Digitalstrategie und Erreichung der Unternehmensziele? Silke Wieland von Siemens und Christian Engelland von Brandwatch werden anhand spannender Praxisbeispiele verschiedene Nutzungsszenarien vorstellen.

14:30

Transforming Industrial B2B Communication and Commerce

Work Lab 2

14:30 - 15:45

Transforming Industrial B2B Communication and Commerce

From Vision to Experience? In 2025 nobody will think about digital transformation: either you are digital or your business will be gone with the wind of change. IoT, M2M-communication, additive manufacturing or business-during-ownership are the special challenges for companies in industrial sectors. Traditionally these sectors are years behind in marketing, organizational development and process improvements when compared to the B2C sector. But now they have to become pioneers in transformation! Based on solutions of international industrial groups such as Jungheinrich, Krones or Mercedes Benz, pioneering results of the digital transformation of industrial B2B communication and commerce will be discussed in this Work Lab.

16:00

Native Advertising im Marketing Mix: Ziele, Maßnahmen, Touch Points & Erfolgsmessung

Work Lab 2

16:00 - 17:15

Native Advertising im Marketing Mix: Ziele, Maßnahmen, Touch Points & Erfolgsmessung

Tag für Tag wird ein Online User durch eine hohe Anzahl von Werbebotschaften angesprochen. Viele der User werden gegen die nervigen Display Werbeformaten bewusst aktiv und setzen verstärkt AdBlocker ein. Mit Native Advertising bekommen Unternehmen eine neue Möglichkeit, ihre Branding und Performance orientierte Maßnahmen natürlich zu platzieren, ohne den User zu strapazieren. Während des Vortrags bekommen Teilnehmer den Einblick in die Gestaltung einer Native Advertising Strategie als Teil des holistischen Marketing Mixes. Darüber hinaus werden mögliche Ziele sowohl im B2C als auch im B2B Geschäft und die dazugehörigen Maßnahmen, Touch Points und Formate aufgezeigt. Der Vortrag wird durch einen Überblick über Methoden und Tools zur Erfolgsmessung von Native Advertising abgerundet.

Speakers' Forum

10:00

Telling means selling. Ein Werkzeugkasten für gutes Storytelling mit Best-Practices von den Erklär-Experten.

Speakers' Forum

10:00 - 10:20

Telling means selling. Ein Werkzeugkasten für gutes Storytelling mit Best-Practices von den Erklär-Experten.

Eine spannende Geschichte fesselt, weckt Emotionen und macht neugierig. Wer in der Lage ist, eine Botschaft in eine gute Geschichte zu verpacken, dem gehört die volle Aufmerksamkeit. Und in jedem von uns steckt ein Storyteller. In diesem Vortrag vermitteln wir Ihnen praxisnahe Tools, mit denen Sie Storytelling für Ihr Unternehmen nutzbar machen können. Sie lernen Best-Practices anhand von Erklärfilmen kennen. Und Sie erfahren, warum unser Gehirn Geschichten liebt und sich Produkte mit einer Geschichte besser verkaufen.

10:30

Mobile First! Oder was ist nun wichtig?

Speakers' Forum

10:30 - 10:50

Mobile First! Oder was ist nun wichtig?

Der Leitspruch 'Mobile First' erlangte vor einigen Jahren große Aufmerksamkeit, da die mobile Internetnutzung extrem an Fahrt aufnahm. Aber Design, Struktur und Nutzerführung der bestehenden Internetservices waren noch stark auf die Desktop-Welt ausgerichtet. Erfolgreiches mobile commerce noch ein frommer Wunsch. Da lag es in der Branche nahe, den Schlachtruf 'Mobile First' zu propagieren. Fordert dieser doch unsere Kunden auf, die bestehenden digitalen Kommunikationskonzepte zu überdenken und in die mobile Optimierung zu investieren. Bis heute hält sich diese Devise hartnäckig wirkt aber zunehmend unreflektiert! Haben wir uns mit der gebetsmühlenartigen Wiederholung des Leitspruchs wirklich einen Gefallen getan? Welche Stoßrichtung sollte heute verfolgt werden?

11:00

B2B E-Commerce: Strategien für 2020 und Must-Haves für heute.

Speakers' Forum

11:00 - 11:20

B2B E-Commerce: Strategien für 2020 und Must-Haves für heute.

In Zeiten von Amazonisierung, Startup-Fabriken und Same-Day-Delivery, müssen der B2B-Groß- und Einzelhandel Antworten auf die Herausforderung der Digitalisierung finden. Wir zeigen E-Commerce-Trends für die nahe Zukunft auf und geben Ihnen Tipps wie Sie mit Ihren B2B Online-Shop heute erfolgreicher sein UND in 2020 zu den Gewinnern Ihrer Branche zählen können.

11:30

More Details to be announced soon!

Speakers' Forum

11:30 - 11:50

More Details to be announced soon!

12:00

Sprich mit mir, ich bin dein König! - Content Commerce in a Nutshell

Speakers' Forum

12:00 - 12:20

Sprich mit mir, ich bin dein König! - Content Commerce in a Nutshell

Content-fokussierte Commerce-Kampagnen im Psychogramm. Content Marketing will Dialog statt vordergründiger Vermarktung. Und Focus auf den Wunsch hinter dem Produkt statt Feature Selling. Vordergründige Vermarktung verdrießt den anspruchsvollen Kunden. Guter Content wird bevorzugt, dies haben B2B- und B2C-Commerce gemeinsam. So menschlich, so verständlich. Aber Content Marketing ist auch schwierig. Viel hilft nicht viel und halbherzig ist schon halb verloren. Vor allem, wenn dabei die Authentizität verloren geht. Die Referenten geben in interaktivem Format reale Beispiele für Content Success. Mit erlebbaren Buyer Personas werden auch typische Pitfalls im Umsetzungsprozess demonstriert

12:30

Kunden begeistern. Überall, jederzeit und auf den Punkt - Wie Sie die perfekten Einkaufs- und Serviceerlebnisse schaffen

Speakers' Forum

12:30 - 12:50

Kunden begeistern. Überall, jederzeit und auf den Punkt - Wie Sie die perfekten Einkaufs- und Serviceerlebnisse schaffen

Anhand von Praxisbespielen und Live-Demos erleben, wie Unternehmen Kunden heute interessensorientiert auf jedem Kanal ansprechen und so eine rundum optimierte Beratung bieten.

13:00

Hat hier keiner aufgepasst? - Unnötige Marketing-Katastrophen und wie sie vermieden werden

Speakers' Forum

13:00 - 13:20

Hat hier keiner aufgepasst? - Unnötige Marketing-Katastrophen und wie sie vermieden werden

Oft liegt zwischen einer erfolgreichen Kampagne und einem großen Desaster nur ein kleiner Schritt. Eine vermeintliche Kleinigkeit wurde nicht bedacht, eine Fehlinterpretation nicht ausgeschlossen und schon sind Sie damit beschäftigt, den Schaden zu begrenzen, anstatt die Sektkorken knallen zu lassen. In einer sich immer schneller drehenden Marketing-Welt steigt auch die Gefahr, etwas zu übersehen. Wir stellen prominente Negativbeispiele vor und zeigen Ihnen, wie Sie in Ihrem Team die strukturellen Voraussetzungen schaffen, um solche Katastrophen zu vermeiden.

13:30

Ehrlich und unverblümt, ein Blick hinter die Kulissen eines Start-ups, das sich ohne Fremdkapital hochge...ARBEITET...hat.

Speakers' Forum

13:30 - 13:50

Ehrlich und unverblümt, ein Blick hinter die Kulissen eines Start-ups, das sich ohne Fremdkapital hochge...ARBEITET...hat.

Ist es ein Vogel? Ist es ein Flugzeug? Nein, es ist ein Start-up / Slash / Unternehmen / Slash / eine Agentur, die Erklärvideos macht / Slash / Ideen verkauft - SLASH - Träume realisiert. Ok, Moment, fangen wir nochmal von vorne an. Vor 3 Jahren waren wir noch damit beschäftigt, Grabsteine über unsere Online Plattform Grabsteinfinder.de zu verticken. Heute verkaufen wir animierte Videos, schreiben Geschichten für DAX-Konzerne und trinken mit JungVonMatt um die Wette (metaphorisch). In diesem Vortrag wollen wir euch unsere Geschichte erzählen. Wir wollen Menschen dazu inspirieren, mehr zu wagen, weniger nachzudenken, viel mehr zu fühlen und die Video- & Start-up-Welt vielleicht ein wenig anders zu sehen als bisher.

14:00

Social-Media-Mining in B2B-Unternehmen: Vom Trend-Scouting zur Produktentwicklung

Speakers' Forum

14:00 - 14:20

Social-Media-Mining in B2B-Unternehmen: Vom Trend-Scouting zur Produktentwicklung

Wegen kürzerer Produkt-Life-Cycles sind B2B-Unternehmen immer häufiger gezwungen, sich neue Kompetenzen anzueignen, die über die herkömmlichen Skill-Sets hinausgehen. Als globaler Marktführer im Bereich Liquid-Crystal-Displays hat man beim Darmstädter Unternehmen jedoch erkannt, dass Trend- und Meinungsanalyse in den sozialen Medien im Zeitalter der digitalen Transformation einen entscheidenden Mehrwert bieten. Diese Kompetenzen wurden bei Merck in Zusammenarbeit mit Talkwalker in einem Social Media Mining Team zusammengeführt. Dr. Markus Czanta zeigt auf, wie Time-to-Market mit Sentiment-Analysen signifikant verkürzt wurde, wie Partnerschaften durch Trend-Reports nachhaltig gestärkt werden und wie sich das Unternehmen mit Hilfe von Social Media Monitoring als Thought Leader positioniert.

14:30

SEO Rocket Launch im eCommerce

Speakers' Forum

14:30 - 14:50

SEO Rocket Launch im eCommerce

SEO ist im eCommerce Bereich einer der wichtigsten Umsatzträger und für einen funktionierenden Online Marketing Mix unabdingbar. In 'SEO Rocket Launch im eCommerce' zeigt Alexander Geißenberger auf, welche SEO Maßnahmen im eCommerce Bereich wirklich sind, wie diese realisiert werden können und welche Prioritäten man den einzelnen Maßnahmen zuweisen sollte. Anhand von Praxisbeispielen werden Best-Practices und Hands-on Beispiele gezeigt, sodass alle Maßnahmen direkt realisiert und in die bestehenden Workflows Ihres Unternehmens eingegliedert werden können.

15:00

Marketing Transformation

Speakers' Forum

15:00 - 15:20

Marketing Transformation

Warum und wie sich Ihre Marketingabteilung transformieren muss, um zukünftig erfolgreich zu sein.

15:30

Auf Basis automatisierter Marktpreisanalyse Preise dynamisch anpassen

Speakers' Forum

15:30 - 15:50

Auf Basis automatisierter Marktpreisanalyse Preise dynamisch anpassen

Was genau verbirgt sich hinter dem Dynamic Pricing? Durch Dynamic Pricing werden Preise für Produkte oder Dienstleistungen dem aktuellen Nachfrageverhalten oder den eigenen Zielen angepasst. Preisschwankungen im Handel sind grundsätzlich nichts Ungewöhnliches, da letztendlich immer noch Angebot und Nachfrage den Preis bestimmen. Die Geschwindigkeit, in der die dynamische Preisgestaltung aktuell im Online-Handel stattfindet, ist jedoch völlig neu. Preise können nun vollautomatisch innerhalb weniger Sekunden in Echtzeit im Shop mithilfe von Algorithmen geändert werden. Dabei orientieren sich laut Branchenverband bevh 62 Prozent der Händler an den Marktpreisen der Wettbewerber und lediglich 26 Prozent am Bestellverhalten der Kunden.

16:00

Intelligent decisions based on relevant data

Speakers' Forum

16:00 - 16:20

Intelligent decisions based on relevant data

Alexander Trieb, CEO of travel audience shows how data driven advertising is an extremely effective way to achieve your goals in travel marketing. If done intelligently, airlines, hotel chains, OTAs and destination marketing organizations profit from this method and Alexander wants to give insights and examples from these industries. He shows how mixing relevant data, prediction models and personalized content produces relevant advertising for the consumers and generates insights on the booking and research process of the customer. The evolution of machine learning in combination with data from the world?s leading GDS Amadeus allows effective advertising in new channels and much needed transparency so that the travel industry can anticipate the needs of their clients.

16:30

Die Entdeckung neuer Geschäftsmodelle durch Social Media Research

Speakers' Forum

16:30 - 16:50

Die Entdeckung neuer Geschäftsmodelle durch Social Media Research

In Zeiten der Digitalisierung ändern sich Wünsche und Anforderungen der Kunden schnell und können Geschäftsmodelle nachhaltig beeinflussen. Ziel für jedes Unternehmen sollte es sein, Trends und Entwicklungen schnell zu erkennen und für sich nutzbar zu machen. Gezielte Content Analyse branchenspezifischer Internetquellen kann Unternehmen schon heute aufzeigen, welche Themen morgen von Bedeutung sind und wie ihr Geschäftsmodell an neue Herausforderungen adaptiert werden kann. Spezielle Arten des Text Minings und der Sentiment Analyse ermöglichen es, unternehmensrelevante Themen exakt zu untersuchen. sentiment lab ist ein einzigartiges Social Media Research Tool, dass die exakte Abbildung von Meinungen von Internet Usern zu Produkt- und Serviceeigenschaften in sozialen Medien ermöglicht.

17:00

Influencer Marketing muss sich neu erfinden

Speakers' Forum

17:00 - 17:20

Influencer Marketing muss sich neu erfinden

Kaum eine Marke denkt nicht über die Zusammenarbeit mit so genannten Influencern nach. Aber sieht man sich das Thema im Verlauf der letzten 2 Jahre an, so scheint es einen Abnutzungseffekt zu geben. Marken und Influencer müssen sich gemeinsam mehr Gedanken, um die Story der Inszenierung von Produkten machen und sinnvolle Kooperationsformen finden. Geht es um Branding so sind langfristige Kooperationen das sinnvollste Mittel. Genau wir im klassischen Social Media Marketing muss man sich Gedanken um ansprechenden Content UND um die Verbreitung machen. Das ist das einzige Mittel, um Influencer Marketing auf dem aktuellen Niveau zu halten. Geschieht das nicht, werden sicher 75% der Influencer in 2 Jahren von ihrem Job nicht mehr leben können.

17:30

Content Marketing ist tot - Es lebe das Storytelling!

Speakers' Forum

17:30 - 17:50

Content Marketing ist tot - Es lebe das Storytelling!

Die Goldgräberstimmung im Content Marketing hat 2016 noch zugenommen. Redakteure, Ressourcen und Erfahrung sind vorhanden und ein Großteil der Klientel glaubt noch immer, dass langweilige Produktfakten durch Promi- und Fashion-News aufzuhübschen sind. Spätestens beim Blick auf die Zahlen tritt dann Ernüchterung ein. Denn Content ist immer auch kontextbasiert und das ist bei der Auswahl an Medien und sozialen Netzwerken heute keine Einbahnstraße mehr. Zudem geht es darum die Marke, ihre Produkte und ihre Menschen zum Leben zu erwecken. Und nicht zuletzt leben Geschichten von der Verbreitung und den Menschen, die sie erzählen. André Gebel zeigt an Beispielen wie Tempo, Saturn oder Mammut wie kontextbasiertes Storytelling funktioniert und sich Botschaften in der Zielgruppe verankern lassen.

18:00

Wettbewerbsanalyse im Handel: Preisvergleich online und offline

Speakers' Forum

18:00 - 18:20

Wettbewerbsanalyse im Handel: Preisvergleich online und offline

Welche Artikel verkaufen Ihre Wettbewerber zu welchem Preis? Wir präsentieren Ihnen die Methode und Software, mit der Unternehmen online Wettbewerbsdaten analysieren und stationäre Preis- und Sortimentsinformationen von Wettbewerbern erfassen und automatisiert mit ihrem eigenen Portfolio abgleichen können.

Start-up Village 1

10:00

Fortvision

Start-up Village 1

10:00 - 10:10

Fortvision

FORTVISION is an online marketing Startup from Tel Aviv which aims to eliminate the trade-off between user experience and advertising revenues for mobile sites and apps. We created a thoughtful ad that combines rich media advertising characteristics through a fun, non-intrusive format. Providing publishers with a well designed and intuitive dashboard, they are able to set the different parameters and have control over the campaigns. We also enable them to better engage their readers through the use of interactive units that make users a part of the story.

10:15

Dropcatching : new way to earn money and increase traffic

Start-up Village 1

10:15 - 10:25

Dropcatching : new way to earn money and increase traffic

How to boost the traffic of my e-commerce website? How to improve my SEO strategy? How to earn money with my niche website? Why should I invest in a domain names? Get the answer of those questions and learn how to take advantage of expired domain names with real case study.

10:30

How to achieve programmatic success using Bidsopt DSP

Start-up Village 1

10:30 - 10:40

How to achieve programmatic success using Bidsopt DSP

This section is to help advertisers how to achieve programmatic media buying goals using Bidsopt technology and general trends in the programmatic space

11:00

The dmexco and Procter&Gamble Start-up Hatch

Start-up Village 1

11:00 - 12:00

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session

12:15

Amazon Optimierung der Schlüssel zum Erfolg

Start-up Village 1

12:15 - 12:25

Amazon Optimierung der Schlüssel zum Erfolg

Amazon ist das Google für Produkte und der wichtigste Showroom. Durch Optimierung lassen sich enorme Sichtbarkeits- und Umsatzsteigerungen erreichen. Amazon ist nicht nur ein Marktplatz sondern eine Suchmaschine bei der Optimierung greift. Die Situation ist ähnlich wie bei Google vor 15 Jahren: Wenige Händler und Hersteller optimieren bereits, sodass große Erfolgssprünge möglich sind. In dem Vortrag stellt ameo Geschäftsführer Sönke Hansen Quick Hits vor mit denen der Erfolg auf Amazon signifikant erhöht werden kann. Alles mit dem Ziel: Mehr Besucher, höhere Conversion-Rate, mehr Umsatz.

12:30

How to make the most of product reviews

Start-up Village 1

12:30 - 12:40

How to make the most of product reviews

One of the most important reasons for customers to write a product review is "because I'm unhappy with the product". What benefits can companies get from analyzing reviews and replying to them? And how can a process be set up for an easy and efficient start? These are questions many companies are currently dealing with. With this presentation we give you a short and easy to implement guide how to make the most of the reviews and ratings you receive for your products.

12:45

Beyond conversions: How branding impacts your long-term business success.

Start-up Village 1

12:45 - 12:55

Beyond conversions: How branding impacts your long-term business success.

When you invest into your brand image through ad campaigns, social media and branding you expect long term ROI. Discover in this conference: - How branding impacts sales and customer loyalty, - Which dimensions of your brand image are having long-term impact, - Why and how you should continuously monitor your brand image, - How to easily measure the ROI of branding and image campaigns?

13:00

The Great value of a full reach, online data set for usage through the marketing funnel

Start-up Village 1

13:00 - 13:10

The Great value of a full reach, online data set for usage through the marketing funnel

Offline data has great value for any advertiser, media agency and publisher who want to grow their revenue through programmatic trading. Common for them all is that such data creates great benefit in their advertising business model; 1) TARGETING - PAY ONLY FOR YOUR FAVORITE TARGET GROUP It's a great value buying ad impressions based on targeted consumer classification data. 2) "FULL COVERAGE" ?? - AVOID DOUBLE COVERAGE Work with the entire audience / universe, something most online data providers cannot do. Cut extra cost on the data and/or ad purchases. 3) THROUGH FUNNEL - Identify advertisers prospects/ customers and match them with the audience data, which helps them to target their effort on already high value customers.

13:30

The dmexco and Procter&Gamble Start-up Hatch

Start-up Village 1

13:30 - 14:30

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session

14:45

***SPECIAL GUEST****

Start-up Village 1

14:45 - 15:00

***SPECIAL GUEST****

15:15

The General Data Protection Regulation (DGPR) and your Data Management Platform: why you should be worried by now

Start-up Village 1

15:15 - 15:25

The General Data Protection Regulation (DGPR) and your Data Management Platform: why you should be worried by now

The General Data Protection Regulation (GDPR) is less than one year away and it will - make no mistake - take its toll on the way most businesses deal with their data assets. Having built a Private DMP with data protection in mind, this has been a matter of interest for ShiftForward for a long time, so we are in a privileged position to answer the most pressing questions towards the new regulation: - Are cookies to be feared? - Where does data have to be located? - How do I keep my multichannel, cross-device data collection processes going while not overwhelming my people with a dangerously time-consuming bureaucratic workload? - Do I really have to change my privacy policy?

15:30

Getting Publishers out of the Web Performace Stone Age with 3 Lines of Code

Start-up Village 1

15:30 - 15:40

Getting Publishers out of the Web Performace Stone Age with 3 Lines of Code

Page load time is money. This is not only true for companies like Amazon that loose more than $1.3B in revenue per year, if their website is a 10th of a second slower. It is also true for publishers, whose business model depends on a user experience that facilitates consumption of as much content as possible. However, many publishers have heterogenous and complex technology stacks that make it extremely hard to tackle performance, scalability and page load time. Novel browser technologies now offer a means of making web performance as simple as including a script. The research spin-off Baqend has developed a "Speed Kit" that directly hooks into a publisher's existing website and makes it 200-300% faster. In this talk, we will explain how the technology works for large publishing sites.

15:45

Wie man mit Predictive Custom Audiences den ROAS steigern kann

Start-up Village 1

15:45 - 15:55

Wie man mit Predictive Custom Audiences den ROAS steigern kann

Facebook, Google und andere Netzwerke bieten nun schon seit einiger Zeit Lookalike Audiences an. Man lädt eine Kundenliste hoch, die Kontakte werden im Netzwerk gefunden und auf Basis der umfangreichen Informationen, die über die Nutzer vorliegen, statistische Zwillinge gesucht. Die Bestandskunden bilden somit die Grundlage für die Neukundenakquise. Wie kann ich meine Neukundenakquise also effizienter gestalten? Durch den Einsatz von Predictive Analytics! Die Lookalikes werden nur auf Basis der Kunden gesucht, die eine sehr hohe Kaufwahrscheinlichkeit besitzen. So bewerben Sie auch nur Neukunden, die eine vergleichbar hohe Kaufwahrscheinlichkeit haben. Dadurch wird Ihr Werbebudget deutlich effizienter eingesetzt.

16:15

Wundermailing: using data science and predictive analytics for marketing

Start-up Village 1

16:15 - 16:25

Wundermailing: using data science and predictive analytics for marketing

Wundermailing is a SaaS that works on top of newsletter software to make it intelligent: Wundermailing designs high-performing, data-driven email marketing campaigns using predictive analytics. Benefits for our customers: save time and money, reverse high unsubscribe rates, low open rates, low click-through-rates, and low conversion rates. How does it work? Wundermailing integrates with any campaign management solution. The existing campaign data is used in combination with our powerful machine learning algorithms to predict customers' behaviour. Wundermailing not only predicts and automates optimal customer journeys, but also creates ideal customer segments. Optimal campaigns for each individual email recipient are thus automated to drive high performing campaigns while minimizing cost.

16:30

Bessere Kundenbeziehungen mit dem Net-Promoter-Score (NPS)

Start-up Village 1

16:30 - 16:40

Bessere Kundenbeziehungen mit dem Net-Promoter-Score (NPS)

Wir zeigen anhand von Beispielen auf, wie Unternehmen mit Hilfe der Net-Promoter-Score Methodik ihre Kundenloyalität nachhaltig steigern können und ihre Organisation am Kunden ausrichten.

16:45

Visual Shazam for TV marketing

Start-up Village 1

16:45 - 16:55

Visual Shazam for TV marketing

Snapscreen uses state of the are image recognition to turn a smartphone camera into a powerful campaign tool. In an instant, a user is taken from a snap to the content specified by the campaign directly, a pure campaign transaction with no algorithmic anomalies. Available on iOS, Android, and HTML5

17:00

The future of journalism will go through innovative financing methods and frictionless pay-per-article solutions

Start-up Village 1

17:00 - 17:10

The future of journalism will go through innovative financing methods and frictionless pay-per-article solutions

The business model of the News industry has been completely redesigned at the beginning of the 21st century. From a print press generally financed by paid readers and advertisers, we went through a totally free and advertising-funded to a present hybrid model, between free and paid, with the implementation of paywalls in recent years. Returning to a completely paid model is difficult when the behaviors and uses were modeled by years of free access. With an increasingly fragmented audience and with more and more disloyal readers, the News industry must reinvent itself and offer an experience that fits with the new patterns of consumption, reconciling paid content and advertising, and transforming advertising into a means of payment.

17:15

Retargeting 2.0 = Deterministic Approach Why cookie based retargeting is dying? What triggered birth of People-Based Marketing?

Start-up Village 1

17:15 - 17:25

Retargeting 2.0 = Deterministic Approach Why cookie based retargeting is dying? What triggered birth of People-Based Marketing?

Traditional retargeting works on cookie based, which creates problems for marketers in cross device targeting. Additionally due to compliance, marketers are unable to use cookies in their websites. Moreover, it is waste of ads spent as cookies are not persistent and are unreliable. We at Targeto believe in delivering right ads to real people using email addresses or phone. Nowadays, In general sense, email address is used almost everywhere which makes it precise targeting in cross-device. Thus the moral being, its time for people-based approach and not cookie-based.

17:30

Die 10 Wochen-Challenge: We make your Content Management Great Again

Start-up Village 1

17:30 - 17:40

Die 10 Wochen-Challenge: We make your Content Management Great Again

In den guten alten Zeiten war Content Management so einfach. Ein CMS reichte aus, um Inhalte formschön auf der Unternehmenswebsite zu veröffentlichen. Großartig! Die Website ist aber längst nur noch ein Kanal von vielen, auf dem Inhalte veröffentlicht und vermarktet werden. Immer neue Plattformen und Endgeräte stellen Corporate Publisher vor Herausforderungen. Es gilt, die Anforderungen der Kunden an eine einheitliche User Experience zu erfüllen. Hinzu kommen immer unterschiedlichere Datenquellen. Ein Datenchaos! In unserem Vortrag erklären wir praxisnah, wo die Probleme in der Umsetzung von Content Management, Content Marketing und Multikanal liegen, und wie Unternehmen durch den Einsatz von Technologie diese Pain Points lösen können. Content Management first - Content Marketing second!

Start-up Village 2

10:00

sezame - forget your passwords!

Start-up Village 2

10:00 - 10:10

sezame - forget your passwords!

sezame - forget your passwords! biometric authentication easy to integrate patented Adressing your challenges - Call Center cost reductions - Securing IoT devices - Increase online revenues - Account hacking protection - Fraud prevention - new EU data regulation Sezame© allows the end-user to easily enable login verification to his favorite password-secured websites, cloud-enabled storages or applications and thousands of other possible use cases via his smartphone fingerprint authentication or to allow added transaction verification (for example financial transactions on the Internet) to any of his trusted websites.

10:15

The world of e-commerce is no longer flat-3D lessons from Christopher Columbus

Start-up Village 2

10:15 - 10:25

The world of e-commerce is no longer flat-3D lessons from Christopher Columbus

E-commerce is still firmly anchored to providing 2D experiences, yet we live in a 3D world. Innovative e-commerce providers are realising this disconnect and starting to provide 360o and 3D models of their products so consumers can really understand what they buy, driving return rates down. A case in point is Shoes of Prey, who are slowly revolutionising the online high-end shoe purchasing experience.

10:30

State of Fraud in Open Programmatic Environments

Start-up Village 2

10:30 - 10:40

State of Fraud in Open Programmatic Environments

We'll explore mobile, video and display ads fraud trends and use cases. Along with impressions fraud we'll review? Bad ads? From malvertising to phishing, scam and generally unsafe campaigns. All together these issues caused $16B industry losses in 2016, and the numbers keep going up. We'll discuss why it happens, how it happens and what we should do to timely stop it.

11:15

How to deliver a win/win for broadcasters and audiences alike

Start-up Village 2

11:15 - 11:25

How to deliver a win/win for broadcasters and audiences alike

The cost and complexity of delivering a quality live stream to a large global audience is significantly higher than ad dollars can cover. Ad blocker usage is up 30% and expected to double by 2020. Content creators are making less money or just don?t make much to begin with. With the decline of traditional advertising models and the erosion of linear TV audiences, how can content producers and their distributors achieve the required ROI for continued investment ? We at Promethean. TV are working on the answers.

11:30

The future of vehicle advertising

Start-up Village 2

11:30 - 11:40

The future of vehicle advertising

RoadAds interactive is completely reinventing vehicle advertising by using innovative ePaper based display modules. Vehicle advertisements generate 2.5 times more attention than static billboards, with an advertisement on a truck or trailer resulting in between 30,000 to 70,000 daily impressions. The RoadAds display modules are fully in line with European legislation and equipped with GPS and 4G. Thereby they can constantly communicate with the RoadAds ad server and deliver real-time content specific to the current location, the time of the day or parameters like traffic or weather conditions. Advertisements can be conveniently booked online and advertisers are able to see real-time statistics of when and where their ads had been shown.

11:45

***SPECIAL GUEST****

Start-up Village 2

11:45 - 12:00

***SPECIAL GUEST****

12:15

The dmexco and Procter&Gamble Start-up Hatch

Start-up Village 2

12:15 - 13:15

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session.

13:30

Textroboter: Wie wir auf Knopfdruck 500.00 SEO-relevante, unique Texte in 22 Sprachen für Sie erzeugen

Start-up Village 2

13:30 - 13:40

Textroboter: Wie wir auf Knopfdruck 500.00 SEO-relevante, unique Texte in 22 Sprachen für Sie erzeugen

Wir konfigurieren den Textroboter in Ihrem gewünschtem Duktus, korrekter Syntax und mit Ihren Daten und danach kann es losgehen: SEO-relevanter Content wird rund um den Globus kein Engpaß mehr für Sie sein.

13:45

Motion-Commerce, a new e-commerce channel with high conversion

Start-up Village 2

13:45 - 13:55

Motion-Commerce, a new e-commerce channel with high conversion

Motion-Commerce enables users to buy products presented in videos. We created a case with sleekshop and want to share our experiences. We want to discuss why classic selling doesn't work in the internet and how motion commerce will change this.

14:00

Hier gibt’s 20% Klickrate! Wie Browser Push Nachrichten Traffic treiben und Nutzer binden

Start-up Village 2

14:00 - 14:10

Hier gibt’s 20% Klickrate! Wie Browser Push Nachrichten Traffic treiben und Nutzer binden

CleverPush zeigt, wie jeder Publisher und E-Commerce-Anbieter einfach über Browser Push Nachrichten 20% Klickrate auf Nachrichten erzielen kann. Es werden Integrationsbeispiele präsentiert und Lösungen für kleine und große Projekte skizziert. So kann jeder seinen Traffic boosten und Nutzer binden. Dieser Vortrag ist interessant für alle, die über einen einfachen, neuen Ansatz mehr Traffic auf Ihren Angeboten generieren wollen.

14:15

Brand management in the digital age - next level

Start-up Village 2

14:15 - 14:25

Brand management in the digital age - next level

How do we see the future of brand management? Andreas talks about the essential ingredients of state of the art brand management and gives helpful insights of how premium brands are mastering their brands in the digital age.

14:45

The dmexco and Procter&Gamble Start-up Hatch

Start-up Village 2

14:45 - 15:45

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session

16:15

Video Ecommerce - A Case Study

Start-up Village 2

16:15 - 16:25

Video Ecommerce - A Case Study

Mit dem richtigen Einsatz von Produktvideoinhalten Sales und Conversions optimieren - Dos and don'ts!

16:45

Machen sie ihre Kunden zu Markenbotschaftern

Start-up Village 2

16:45 - 16:55

Machen sie ihre Kunden zu Markenbotschaftern

'-Hyperlokales Marketing -Angleichen der Online-Reputation an die tatsächliche Kundenzufriedenheit -Wiederkehrende Kundenprobleme erkennen und behandeln -Stärken der einzelnen Standorte durch mehr Kundenanfragen

17:00

How to automate your online marketing in 10 minutes.

Start-up Village 2

17:00 - 17:10

How to automate your online marketing in 10 minutes.

Squeezely platform enables marketeers to automate marketing across all advertising channels. In 10 minutes we will tell you how to collect data, predict your customers behaviour and how you can easily act on this in your online campaigns.

17:30

Digital marketing disruption for dummies... and no bullshit!

Start-up Village 2

17:30 - 17:40

Digital marketing disruption for dummies... and no bullshit!

Have you always wanted to know what's happening on the other side of the screen? Who is reading what, when, exactly how and in what order? And are data analytics, content efficiency, generation of highly qualified leads and better client relationship management all important subjects for you? If you're thinking YES... you should not miss this foxy pitch!