Congress Hall | 13.09.2017 | 14.09.2017

Gold Sponsor
Conference

Salesforce

09:45 – 10:00
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dmexco 2017

dmexco:opening

Welcome

Moderator: Wolfram Kons


Christian Muche

dmexco

10:00 – 10:25
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Unplugged

dmexco:brands

The Wake up Call

Day 2 at dmexco kicks off with a bang! Rock n Roll legend Stewart Copeland holds court on the main stage. Stewart is a member of the Rock and Roll Hall of Fame and was ranked in the top 10 of Rolling Stone's '100 Greatest Drummers of All Time'. His 40+ year amazing career includes the sale of over 60 million records worldwide and has won him five Grammy Awards. He is a true renaissance man who has compiled a prolific body of work beyond being the co-founder and drummer of the legendary group The Police- he has also successfully explored into other formats such as opera, film scores and orchestra. In an inspiring encounter with digital prophet David Shing, he will share his thoughts about success and failure in the music industry and beyond. With both being leaders of innovation in their respective industries, these two guys should will help you find your own rhythm and what to do with it in your business. Listen to the beat of success in these transformational times and how creativity and technology work together.


Stewart Copeland

The Police

David Shing

Oath

10:30 – 10:55
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Keynote & Fireside Chat

dmexco:strategy

The Best of Both Worlds: A Case for “Ambidextrous” Marketing

Moderator: Wolfram Kons

Only one percent of people are born with the ability to use both hands with equal ease. Brand marketers have much to learn from the lucky ambidextrous few about simultaneously approaching the world from multiple perspectives. We’re at a turning point when companies must either adapt quickly to global ambiguities and technological disruption—or risk an inevitable slide into oblivion. This doesn’t mean we have to burn the binary playbook that drove success for decades; smart marketing in today’s ever-shifting landscape means figuring out which tools to keep, and which need to be totally reimagined. Maximizing both scaleand personalization. Using both traditional and emergent digital channels. Embracing global efficiency and local cultural nuances. Drawing on deep experience and embracing the experimental. Working in new ways that are both grounded and agile. Yes, this kind of thinking can take you out of your comfort zone... but it can also expand horizons exponentially. Business is at a turning point where ambidextrous marketing—powered by dataand insight—has the power to deliver truly consumer-centric solutions. We'll shine a light on the power of ambidextrous marketing with compelling examples from Johnson & Johnson brands including Neutrogena, Listerine, Johnson’s and Nicorette that show how this new duality is redefining brand management for the 21st century.


Alison Lewis

Johnson & Johnson

11:00 – 11:25
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Fireside Chat

dmexco:creativity

Liberating the creative voice

Moderator: Neil Waller

Two creative powerhouses and leading voices in marketing are joining this outstanding session. Sir John Hegarty, one of the world’s most awarded and respected admen, will define the changing landscape of creativity in conversation with Unilever’s Aline Santos, one of the most powerful women in advertising. Get inspired, and learn about the factors that will disrupt creativity and advertising in an age when social influencers and millennials are giving their creative voice to leading brands.


John Hegarty

BBH

Aline Santos

Unilever

11:30 – 11:55
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Visions of Leaders

dmexco:strategy

From Digital Transformation to Innovation

Moderator: Deirdre McGlashan

Simple user experience, agile productivity, disruptive culture, design thinking, but still maintaining the key values. Digital transformation has become a metaphor for incredible challenges leaders and their teams will have to face on their way to the next big innovation. Leading in the world of credit cards and insurance contracts is far more complex than selling cool gadgets, smart cars, or fancy fashion items. Innovation needs top talents, smarter creativity, complex concepts, and clever approaches that go far beyond the normal value chain of the Fintech industry. These two visionary leaders will discuss critically in which way digital transformation will help innovation, and vice versa. Let’s listen to two fabulous brains and their takes on tomorrows Fintech business.


Chris Curtin

VISA

Jean-Marc Pailhol

Allianz

12:00 – 12:25
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Insights

dmexco:strategy

Video: Connecting People, Reshaping Marketing

Moderator: Nigel Morris

Video has always been the most powerful way to tell a story, connect people, and share new ideas—and mobile has fundamentally changed how video is created and consumed. Video represents about 50% of all mobile data traffic, and it’s expected to reach 75% in the next three years. As marketers, we must evolve to keep pace with this shifting consumer behavior. Join Carolyn Everson, Vice President, Global Marketing Solutions at Facebook and Jerry Daykin, Head of Global Digital Media Partnerships at Diageo, for a discussion on the complexity and opportunity of building engaging video content that’s tailored for people on mobile.


Jerry Daykin

Diageo

Carolyn Everson

Facebook

12:30 – 13:10
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Prime Time

dmexco:strategy

New Buddies on the Rise? Driving Digital through Strategic Collaboration

Moderator: Dr. Michael Trautmann

New strategic partnerships are being announced on an almost weekly basis. Agencies and consulting firms are making common cause with Google and Facebook, new data alliances has the goal to propose relevant alternatives for advertisers and TV marketers are forming new collaborations with their European colleagues in order to improve their chances in the battle against the digital giants. But what is the advertiser industry saying about this development? What requirements are they laying down for their increasingly diverse partners? An exciting discussion with the leading national thinkers about “frenemies,” new alliances, and tough competition.


Rainer Balensiefer

Accenture

Matthias Dang

IP Deutschland

Dr. Ulrike Handel

Dentsu Aegis Network Germany

Petri Kokko

Google

Jan Oetjen

United Internet

Andreas Schwabe

Blackwood Seven Germany



13:20 – 13:45
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Keynote

dmexco:brands

Bot or Not: Future of Messaging


B. Bonin Bough

CNBC

13:50 – 14:25
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Women´s Leadership Table

dmexco:equality

The Age of Diversity, Equality and Opportunities

Moderator: Shelley Zalis

Traditionally feminine qualities, such as collaboration, empathy, and passion, are needed for leadership today. Studies show having more women in leadership positions is not only a social issue, it is a business imperative. Diversity of race and gender as well as of mindset and opinion yields more creative solutions and increases companies bottom line. This unplugged discussion will reveal why equality is not a nice to have, but a must have.


Alicia Hatch

Deloitte Digital

Kristen O´Hara

Time Warner

Aline Santos

Unilever

Mollie Spilman

Criteo

Claudia Willvonseder

IKEA

14:30 – 14:50
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Keynote

dmexco:brands

Made for you: Mc Donald's move to Customer Centricity

The declared aim of McDonald’s Deutschland is to address customers individually through all digital channels. The wide variety of channels and touchpoints offers many opportunities, but the company’s activities need to be appropriately planned and organized. Susan Schramm, the CMO of McDonald’s Deutschland, explains the “New Customer Journey” of this giant of the catering sector.


Susan Schramm

McDonald's Deutschland

15:00 – 15:15
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The Demo

dmexco:creativity

AI - The hidden Super Power driving the Experience Business


Reem Hotse

Adobe

Suresh Vittal Kotha

Adobe

15:20 – 15:45
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Keynote

dmexco:video

Finding your audience in an attention economy

Over 1.5 billion people consume over a billion hours of content every single day on YouTube, setting the stage for a diverse video ecosystem fuelled by creators, traditional stars, music artists and brands. Join YouTube Chief Business Officer Robert Kyncl as he discusses how the world's leading online video platform is remaking entertainment for the digital age while changing how the world creates, consumes and shares original content. And why it represents such a meaningful opportunity for advertisers


Robert Kyncl

YouTube

15:50 – 16:20
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Keynote

dmexco:brands

Marketing to the Power of You

The future is here, but how do we effectively market it at scale? The adoption of technological innovation at scale has the power to change the way we interact with each other, ourselves and society at-large –ultimately, transforming the way we connect with the world. Join Marc Mathieu, Chief Marketing Officer at Samsung Electronics America to learn how Samsung is creating and marketing technologies that empower consumers to defy barriers and dare to do what they thought couldn’t be done before.


Marc Mathieu

Samsung Electronics America

16:25 – 17:00
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Visions of Leaders

dmexco:strategy

Agencies in the Spotlight of Disruption? The Agency Model of the Future

Moderator: Jim Cooper

As the roles of brand building and consulting converge, the debate around consultancies surging into the agency market continues. Consulting companies are increasingly interfering with the advertising space. Big advertising groups have already started to strengthen their tech and consulting capabilities. Without a doubt, the agency model is changing to remain viable. But what are the real needs of clients in their daily digital business? And which business model is suited best to answer these demands? Some masterminds from the top agency networks and consultancies will discuss their strategic and creative vision across consulting, brand building, technology and communications.


Caroline Foster Kenny

IPG Mediabrands

Iain Jacob

Publicis Media

Matt Lodder

R/GA EMEA

Nigel Morris

Dentsu Aegis Network

Mark Singer

Deloitte Digital

17:05 – 17:30
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Closing Peak

dmexco:social

From dreaming about life to ‘doing’ it: The endless possibilities of visual discovery that take people from inspiration to action

Moderator: Elizabeth Buchanan

Today, people all over the world will make thousands of decisions about their life. Most are small, like what to eat or wear. Some are big. And, a few are monumental. Pinterest is a visual search engine with billions of ideas to help people make the most of every moment and design their life. Tim Kendall, President at Pinterest, will talk about the emergence of visual technology, what it means for consumers and advertisers, and how the company’s mission of helping people to discover and do what they love is making an impact across the world.


Tim Kendall

Pinterest