Start-up Village 1 | 13.09.2017 | 14.09.2017

Silver Sponsor
Start-up Village

Procter&Gamble

10:00 – 10:10
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dmexco:mobile

Fortvision

FORTVISION is an online marketing Startup from Tel Aviv which aims to eliminate the trade-off between user experience and advertising revenues for mobile sites and apps.
We created a thoughtful ad that combines rich media advertising characteristics through a fun, non-intrusive format.
Providing publishers with a well designed and intuitive dashboard, they are able to set the different parameters and have control over the campaigns. We also enable them to better engage their readers through the use of interactive units that make users a part of the story.


Liran Singer, Managing Director, International, FORTVISION

10:15 – 10:25
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dmexco:audio

Dropcatching : new way to earn money and increase traffic

How to boost the traffic of my e-commerce website? How to improve my SEO strategy? How to earn money with my niche website? Why should I invest in a domain names? Get the answer of those questions and learn how to take advantage of expired domain names with real case study.


DAMIEN HENRIQUES, CMO, Domraider

10:30 – 10:40
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dmexco:programmatic

How to achieve programmatic success using Bidsopt DSP

This section is to help advertisers how to achieve programmatic media buying goals using Bidsopt technology and general trends in the programmatic space


Dr. Kevin Eugene, Co Founder and Director of Bidsopt, Bidospt

11:00 – 12:00
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dmexco:

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session


12:15 – 12:25
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dmexco:content

Amazon Optimierung der Schlüssel zum Erfolg

Amazon ist das Google für Produkte und der wichtigste Showroom. Durch Optimierung lassen sich enorme Sichtbarkeits- und Umsatzsteigerungen erreichen. Amazon ist nicht nur ein Marktplatz sondern eine Suchmaschine bei der Optimierung greift.

Die Situation ist ähnlich wie bei Google vor 15 Jahren: Wenige Händler und Hersteller optimieren bereits, sodass große Erfolgssprünge möglich sind.

In dem Vortrag stellt ameo Geschäftsführer Sönke Hansen Quick Hits vor mit denen der Erfolg auf Amazon signifikant erhöht werden kann. Alles mit dem Ziel: Mehr Besucher, höhere Conversion-Rate, mehr Umsatz.


Sönke Hansen, Geschäftsführer, ameo GmbH

12:30 – 12:40
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dmexco:commerce

How to make the most of product reviews

One of the most important reasons for customers to write a product review is
"because I'm unhappy with the product". What benefits can companies get from analyzing reviews and replying to them? And how can a process be set up for an easy and efficient start? These are questions many companies are currently dealing with. With this presentation we give you a short and easy to implement guide how to make the most of the reviews and ratings you receive for your products.


Birgit Engler, Geschäftsführung, Feld C GmbH

12:45 – 12:55
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dmexco:brand-management

Beyond conversions: How branding impacts your long-term business success.

When you invest into your brand image through ad campaigns, social media and branding you expect long term ROI. Discover in this conference:
- How branding impacts sales and customer loyalty,
- Which dimensions of your brand image are having long-term impact,
- Why and how you should continuously monitor your brand image,
- How to easily measure the ROI of branding and image campaigns?


Rik Dams, CEO, FULLSPARK SARL

13:00 – 13:10
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dmexco:data

The Great value of a full reach, online data set for usage through the marketing funnel

Offline data has great value for any advertiser, media agency and publisher who want to grow their revenue through programmatic trading. Common for them all is that such data creates great benefit in their advertising business model;

1) TARGETING - PAY ONLY FOR YOUR FAVORITE TARGET GROUP
It's a great value buying ad impressions based on targeted consumer classification data.

2) "FULL COVERAGE" ?? - AVOID DOUBLE COVERAGE
Work with the entire audience / universe, something most online data providers cannot do. Cut extra cost on the data and/or ad purchases.

3) THROUGH FUNNEL - Identify advertisers prospects/ customers and match them with the audience data, which helps them to target their effort on already high value customers.


Andre Smedsrud, CEO, Nordic Data Resources

13:30 – 14:30
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dmexco:

The dmexco and Procter&Gamble Start-up Hatch

20 start-ups, 4 pitches, 1 final round: The dmexco and Procter & Gamble Start-up Hatch will give the very best newcomers an opportunity to present themselves and their innovations live on the big dmexco stage to high-caliber judges, as well as all of the visiting investors, potential partners, and new customers at the dmexco plenary session


14:45 – 15:00
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dmexco:

***SPECIAL GUEST****


Shaul Olmert, Co-Founder & CEO,

15:15 – 15:25
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dmexco:data

The General Data Protection Regulation (DGPR) and your Data Management Platform: why you should be worried by now

The General Data Protection Regulation (GDPR) is less than one year away and it will - make no mistake - take its toll on the way most businesses deal with their data assets.
Having built a Private DMP with data protection in mind, this has been a matter of interest for ShiftForward for a long time, so we are in a privileged position to answer the most pressing questions towards the new regulation:
- Are cookies to be feared?
- Where does data have to be located?
- How do I keep my multichannel, cross-device data collection processes going while not overwhelming my people with a dangerously time-consuming bureaucratic workload?
- Do I really have to change my privacy policy?


Paulo Cunha, CEO, ShiftForward

15:30 – 15:40
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dmexco:technology

Getting Publishers out of the Web Performace Stone Age with 3 Lines of Code

Page load time is money. This is not only true for companies like Amazon that loose more than $1.3B in revenue per year, if their website is a 10th of a second slower. It is also true for publishers, whose business model depends on a user experience that facilitates consumption of as much content as possible. However, many publishers have heterogenous and complex technology stacks that make it extremely hard to tackle performance, scalability and page load time.

Novel browser technologies now offer a means of making web performance as simple as including a script. The research spin-off Baqend has developed a "Speed Kit" that directly hooks into a publisher's existing website and makes it 200-300% faster. In this talk, we will explain how the technology works for large publishing sites.


Felix Gessert, CEO, Baqend GmbH

15:45 – 15:55
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dmexco:performance

Wie man mit Predictive Custom Audiences den ROAS steigern kann

Facebook, Google und andere Netzwerke bieten nun schon seit einiger Zeit Lookalike Audiences an. Man lädt eine Kundenliste hoch, die Kontakte werden im Netzwerk gefunden und auf Basis der umfangreichen Informationen, die über die Nutzer vorliegen, statistische Zwillinge gesucht. Die Bestandskunden bilden somit die Grundlage für die Neukundenakquise.

Wie kann ich meine Neukundenakquise also effizienter gestalten? Durch den Einsatz von Predictive Analytics! Die Lookalikes werden nur auf Basis der Kunden gesucht, die eine sehr hohe Kaufwahrscheinlichkeit besitzen. So bewerben Sie auch nur Neukunden, die eine vergleichbar hohe Kaufwahrscheinlichkeit haben. Dadurch wird Ihr Werbebudget deutlich effizienter eingesetzt.


Björn Goerke, CEO & Co-Founder, Gpredictive GmbH

16:15 – 16:25
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dmexco:technology

Wundermailing: using data science and predictive analytics for marketing

Wundermailing is a SaaS that works on top of newsletter software to make it intelligent: Wundermailing designs high-performing, data-driven email marketing campaigns using predictive analytics.
Benefits for our customers: save time and money, reverse high unsubscribe rates, low open rates, low click-through-rates, and low conversion rates.
How does it work? Wundermailing integrates with any campaign management solution. The existing campaign data is used in combination with our powerful machine learning algorithms to predict customers' behaviour. Wundermailing not only predicts and automates optimal customer journeys, but also creates ideal customer segments. Optimal campaigns for each individual email recipient are thus automated to drive high performing campaigns while minimizing cost.


Marcel Franke, Product Manager, pmOne Analytics GmbH

16:30 – 16:40
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dmexco:commerce

Bessere Kundenbeziehungen mit dem Net-Promoter-Score (NPS)

Wir zeigen anhand von Beispielen auf, wie Unternehmen mit Hilfe der Net-Promoter-Score Methodik ihre Kundenloyalität nachhaltig steigern können und ihre Organisation am Kunden ausrichten.


Paul Schwarzenholz, Gründer & Geschäfstführer, zenloop GmbH

16:45 – 16:55
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dmexco:technology

Visual Shazam for TV marketing

Snapscreen uses state of the are image recognition to turn a smartphone camera into a powerful campaign tool. In an instant, a user is taken from a snap to the content specified by the campaign directly, a pure campaign transaction with no algorithmic anomalies. Available on iOS, Android, and HTML5


Thomas Willomitzer, CEO, Snapscreen

17:00 – 17:10
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dmexco:media

The future of journalism will go through innovative financing methods and frictionless pay-per-article solutions

The business model of the News industry has been completely redesigned at the beginning of the 21st century. From a print press generally financed by paid readers and advertisers, we went through a totally free and advertising-funded to a present hybrid model, between free and paid, with the implementation of paywalls in recent years. Returning to a completely paid model is difficult when the behaviors and uses were modeled by years of free access. With an increasingly fragmented audience and with more and more disloyal readers, the News industry must reinvent itself and offer an experience that fits with the new patterns of consumption, reconciling paid content and advertising, and transforming advertising into a means of payment.


Marc Lamarche, '-, SwissPay.ch SA

17:15 – 17:25
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dmexco:technology

Retargeting 2.0 = Deterministic Approach Why cookie based retargeting is dying? What triggered birth of People-Based Marketing?

Traditional retargeting works on cookie based, which creates problems for marketers in cross device targeting. Additionally due to compliance, marketers are unable to use cookies in their websites. Moreover, it is waste of ads spent as cookies are not persistent and are unreliable. We at Targeto believe in delivering right ads to real people using email addresses or phone. Nowadays, In general sense, email address is used almost everywhere which makes it precise targeting in cross-device. Thus the moral being, its time for people-based approach and not cookie-based.


Jay Thakkar, Founder, Targeto Inc

17:30 – 17:40
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dmexco:content

Die 10 Wochen-Challenge: We make your Content Management Great Again

In den guten alten Zeiten war Content Management so einfach. Ein CMS reichte aus, um Inhalte formschön auf der Unternehmenswebsite zu veröffentlichen. Großartig!
Die Website ist aber längst nur noch ein Kanal von vielen, auf dem Inhalte veröffentlicht und vermarktet werden. Immer neue Plattformen und Endgeräte stellen Corporate Publisher vor Herausforderungen. Es gilt, die Anforderungen der Kunden an eine einheitliche User Experience zu erfüllen. Hinzu kommen immer unterschiedlichere Datenquellen. Ein Datenchaos!
In unserem Vortrag erklären wir praxisnah, wo die Probleme in der Umsetzung von Content Management, Content Marketing und Multikanal liegen, und wie Unternehmen durch den Einsatz von Technologie diese Pain Points lösen können.
Content Management first - Content Marketing second!


Marc Czieslick, Geschäftsführer / Managing Director, App&Web Multikanal Marketing GmbH