Start-up Village 1 | 13.09.2017 | 14.09.2017

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Start-up Village

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dmexco:technology

"Customer Engagement Goes Beyond Digital Marketing"

We believe in building ongoing meaningful customer connections and creating inspiring customer engagement that demonstrates what a brand is.
Most companies agree that it?s important to put your customers first, but many are confused about what building a customer-centric culture really means. We will try to tackle this issue and provide our insights about it in the digital landscape.
We will emphasize interactive videos and automation as substantial tools for today?s success.

- Why start a customer-centric digital transformation?
- Technology and digital solutions that help to engage with customers.


Martin Wild, sogedes.digital

10:30 – 10:40
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dmexco:video

The Evolving Landscape of Programmatic Video Exchanges

Idan will discuss the innovative technologies, inherent risks, and greatest challenges in increased transparency, fraud detection, and real-time analysis of the programmatic video space. He will also dive into the value proposition of new technologies to SSPs and DSPs as the industry consolidates and greater direct relationships form.


Prof. Idan Miller, CEO, Madrivo Digital

10:45 – 10:55
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dmexco:mobile

Mobile Only!

Was bedeutet Digitalisierung und was haben Apps damit zu tun? Lernen Sie aus Praxis-Beispielen warum Apps funktionieren und warum sie auch manchmal nicht ihren Zweck erfüllen. Erfahren Sie, warum unsere Mobility Suite mos. die optimale Lösung für Sie ist.


Mark Pralle, Geschäftsführer, Fabrik19 GmbH

11:00 – 11:10
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dmexco:technology

Beacons, Physical-Web und Instant-Apps

Content ist nicht Service. Beacon oder iBeacon. Instant-App und Physical-Web. Das sind die nächsten großen Buzzwords in der mobilen Welt. Was genau verbirgt sich dahinter, wie sind die Zukunftsaussichten und warum benötigen wir schon bald keine Apps mehr. Dies erklärt Michael Wolf anhand von wingu - einer Plattform zur Erstellung, Pflege und Steuerung von location based content.


Michael Wolf, Gründer / CEO, wingu AG, wingu AG

11:15 – 11:25
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dmexco:technology

Driving people into your stores by viral proximity marketing

In this talk, we show how viral proximity marketing is disrupting the mobile video advertising industry. With viral proximity marketing, a video of an influencer will be delivered only to people, who visit a store of the advertiser. Even if they have their phones in their pockets! Due to proximity-based delivery, the advertiser receives a substantially better ROI than in Youtube and other video platforms. Since the video delivery is performed by device-to-device communication, the setup at participating stores is very simple.
Viral proximity marketing is ideal for retailers and brands in the industries consumer electronics, telecom, fashion, beauty, and sports. Influencers can be video bloggers, musicians, fashion models, athlets,… with significant reach within 14-24 year old people.


Silvia Wallner, CEO, Videmic

11:30 – 11:40
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dmexco:mobile

Der perfekte App Launch - Worauf es ankommt.

Der App Launch ist für viele das Licht am Ende des Tunnels, das große Ziel nach einer langen, kräftezehrenden Entwicklungsphase. In Wirklichkeit jedoch ist er ein mächtiges Marketingwerkzeug, welchem eine besondere strategische Bedeutung im Lebenszyklus einer Applikation zukommt. Immer wieder werden hierbei die größten Potentiale verschenkt und wertvolle Basisarbeit für den späteren Erfolg verpasst. Doch wie sieht der optimale Fahrplan aus? Welche Weichen müssen gestellt werden und was gibt es speziell im App Store bzw. bei GooglePlay zu beachten?


Benjamin Günther, Geschäftsführer, Growfirst GbR

11:45 – 11:55
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dmexco:data

Big Data in Influencer Marketing - a expedition through soft criteria and hard KPIs.

Influencer Marketing is a new form that brings back the human element into marketing. Besides all its advantages, its biggest challenge is the principle of structuring human interactions like comments, likes, descriptions, shares and so on. All this data is generated every minute and every second on social media platforms. So why not using this unstructured data in order to improve influencer marketing campaigns? Focusing on one of the biggest challenges in influencer marketing, the influencer identification, we will explain how to use user-generated-data in order to decide which influencers fit to a brand or a product and how to find the ideal combination of reach and number of influencer within a given budget.


Philipp Martin, CEO at Reachbird, Reachbird AG

12:15 – 12:25
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Golfpost

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12:30 – 12:40
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dmexco:

Amazon – mit datengetriebener Automatisierung zum Erfolg

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12:45 – 12:55
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Crowdfox

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13:00 – 13:10
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dmexco:brand-management

Insights auf Knopfdruck – Agile Insights revolutionieren die Marktforschung

Durch die digitale Transformation steigt der Veränderungsdruck für kleine wie große Unternehmen nicht mehr linear, sondern exponentiell. Auch das Marketing muss sich auf schnell ändernde Konsumentenbedürfnisse einstellen. Analoge Denkmuster und klassische Marktforschungsprozesse reichen immer seltener um diesem Veränderungsdruck vollumfänglich nachzukommen.
In diesem Impulsvortrag zeigen wir neue Wege, wie Insights Manager und Marketer das Spannungsfeld aus Schnelligkeit, Quantität & Qualität mit agilen Tools managen - mit expliziten und impliziten Lösungen, die all das automatisieren, was unnötig viel Zeit und Arbeit kostet. So wird die digitale Transformation zur großen Chance für Insights Manager und Marketer.


Dr. Peter Aschmoneit, Co-Founder und CEO, quantilope GmbH

13:15 – 13:25
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dmexco:entrepreneurs

Live Kommunikation, Offline Promotions und Event Marketing - erstmalig messbar, skalierbar und effizient

Bislang galt das Medium Live Kommunikation oder Offline Promotion als wenig skalierbar und nicht messbar. Viele Agenturen und Advertiser scheuten sich vor zu großen Ausgaben in diesem Kanal - trotz starker Werbewirkung. store2be ist das erste Unternehmen, das alle verfügbaren Promotion- und Aktionsflächen bündelt und aus einer Hand buchbar macht. Dadurch steigt die Effizienz des Mediums. Gleichzeitig macht store2be Live Kommunikation und Offline Promotions messbar - mit Kennzahlen wie Markenreichweite, erreichte Kontakte, Interaktionen und Aufenthaltsdauern. Dadurch steigt die Vergleichbarkeit der Werbewirkung sowie das Knowhow von Agenturen und Advertisern gleichermaßen.


Marlon Braumann, Founder, store2be GmbH

13:30 – 13:40
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dmexco:technology

PBM - Customer approach for a digital world

- No trace of customer experience: the customer communication of insurance companies is very obsolete
- InsurTech start-ups as a "customers understander": What does the customer dialogue look like in a digital world?
- Avoidance of media breaks? But how?
- How is communication generate a digital transaction?


Ralf Pispers, CEO, PBM Personal Business Machine AG

13:45 – 13:55
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dmexco:video

How personal video can generate 95 million views in one week without media spend

10 minutes of pure inspiration and actual results for marketeers who love performance and engagement. We tell you the story of one of the most successful personal video cases ever.


Dr. Guido Derkx, CEO, StoryTEQ

14:00 – 14:15
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***SPECIAL GUEST****


Bessie Lee, CEO & Founder, Withinlink

14:15 – 14:25
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dmexco:technology

The only future for merchants is becoming tech companies who innovate and evaluate fast

In today's extremely saturated competitive market, online sellers are required to deliver not only products but also an engaging and unique experience that helps set them apart - they need to be both innovative and effective. But nobody really knows which innovations or ideas will work in the end. The key is in being able to ascertain the potential of each of them quickly, on a daily or a weekly basis, and focus on those strategies which make the most sense from a business perspective. E-commerce software itself has become the main pillar of ambitious projects. As the market has changed, the more successful and savvy e-commerce companies, both B2B or B2C, have simultaneously transitioned into tech companies. Using flexible e-commerce framework is the mandatory thing for them.


Petr Svoboda, Geschäftsführer, Shopsys

14:30 – 14:40
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dmexco:programmatic

NUVIAD - The Next step of programmatic

NUVIAD RTB. In view of the substantial growth of the programmatic ecosystem in recent years, we are launching NUVIAD programmatic - a unique and easy-to-manage solution for OpenRTB partners. Connect your bidder and run it as a campaign! Full control and transparency on any QPS volume, OpenRTB2.4, AntiFraud baked inside, video and global/local reach.


Doron Gez, VP Clients, NUVIAD

14:45 – 14:55
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dmexco:multiscreen

NEW, THE MOMENTING: THE MISSING PIECE OF THE TARGETING. Now you can display your message ONLY when the users is available!

It is needed for the media industry to maximize their digital revenues. It is important for the users that advertising, which supports the media, is the least intrusive possible.
Sync2AD is a unique solution which helps achieve these goals. Imagine that, with your TV spots, those of your competitors, the TV programs where your audience is... To be able to transform immediately with your digital message. This, with a less intrusive and contextual rich format.
Sync2AD? Momenting? Also display at the right time when the user is available (Versus an Ad that has nothing to do with the context, or interests of the user). As shown by the 1000% higher click rate that Sync2AD has versus the traditional mobile advertising


Laurant Weill, CEO & Founder, SYNC

15:00 – 15:10
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dmexco:data

Going beyond Facebook Audience Insights to really understand your target groups.

Gain marketing intelligence through the power of Social Audience Profiling.
Thanks to the ongoing growth of social users? activities we are now able to give meaning to the emerging patterns and trends to improve strategic decisions. Based on users' interactions on Facebook, we create actionable insights about brands, industries, and markets drivers. A new era of Marketing Intelligence based on an in-depth personas understanding has just begun.


Jonathan Mingoia, Co-Founder, SoPRISM

15:15 – 15:25
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dmexco:commerce

Finprove: Wie Banken mit ihrem Online Banking Geld verdienen und gleichzeitig ihren Kunden beim Sparen helfen können

Wir zeigen in 20 Folien á 20 Sekunden, wie einfach Finprove Sparpotentiale für Kunden aufzeigt und Ertragspotentiale für Banken schafft.
Anhand eines realistischen Beispiels führen wir die Teilnehmer durch den kurzweiligen Prozess. Auf Basis statistischer Daten belegen wir zudem das hohe Ertragspotential für Banken.
Die Teilnehmer werden erkennen, welche Vorteile eine Kooperation mit Finprove bietet und wie einfach und schnell diese Kooperation beginnen kann.


Arne Westphal, Geschäftsführender Gesellschafter, Finprove GmbH

15:30 – 15:40
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dmexco:content

How to find a perfect balance between photo shoots and UGC?

With the rise of Social Media, demand for pictures increased dramatically as well. The current world of marketing is looking for a fast and affordable way to source tailored but at the same time authentic images. Photo shoots could be painful to organize and simply too expensive. UGC doesn't always have the desirable quality. We would like to tell you how you can create your pictures on demand at the same time interacting with your brand fans and consumers and why those images are better.


Artur Kosla, Senior Sales Executive, Foap

15:45 – 15:55
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dmexco:commerce

Early Birds - The ultimate personalization platform

Personalization is a major stake in your performance. Today's consumer is more mature and expects a lot from his experience on your website which he wants to be both enjoyable and efficient. It is necessary to offer an individualized and relevant browsing experience when we take into consideration the fact that the consumer is versatile.


Laetitia Comès-Bancaud, Co-founder, Early Birds