Start-up Village 2 | 13.09.2017 | 14.09.2017

Silver Sponsor
Start-up Village

Procter&Gamble

10:00 – 10:10
Session Language
Download iCal

dmexco:technology

The path to GDPR

The increased complexity and challenges related to compliance and data protection regulations, in particular GDPR, requires organisations to be making critical decisions about how they can ensure they are compliant. There are quite a few steps to be taken as part of the overall business preparations, and ensuring compliance from third party suppliers is of utmost importance. Both transparency and purpose limitation are key privacy principles under the GDPR, so businesses must conduct due diligence and perform third-party audit using technology. Technology will change the way people and processes interact around the handling of personal data so this talk will act as a guidance as to what technologies can help businesses enable and speed GDPR compliance.


Ken Leren, Founder, Tech Essence

10:15 – 10:25
Session Language
Download iCal

dmexco:technology

Hier gibt’s 20% Klickrate! Wie Browser Push Nachrichten Traffic treiben und Nutzer binden

CleverPush zeigt, wie jeder Publisher und E-Commerce-Anbieter einfach über Browser Push Nachrichten 20% Klickrate auf Nachrichten erzielen kann.
Es werden Integrationsbeispiele präsentiert und Lösungen für kleine und große Projekte skizziert. So kann jeder seinen Traffic boosten und Nutzer binden.
Dieser Vortrag ist interessant für alle, die über einen einfachen, neuen Ansatz mehr Traffic auf Ihren Angeboten generieren wollen.


Philipp Wolde, Head of Sales, Just Viral GmbH & Co. KG

10:30 – 10:40
Session Language
Download iCal

dmexco:performance

The rebirth of direct mail

Physische Mailings gewinnen gerade im E-Commerce aufgrund der hohen erreichbaren Profitabilität wieder zunehmend an Bedeutung. Um Briefe und Postkarten jedoch erfolgreich neben E-Mail & Co. einzusetzen, müssen diese sehr systematisch genutzt werden.
Erst wenn Werbepost nicht mehr im 'Gießkannen-Prinzip' eingesetzt wird, sondern Ansätze des Online Marketing eingebracht werden, kann der Kanal seine volle Wirkung entfalten. Anhand von Beispielen und Best Practices diesbezüglich werden im Vortrag konkrete Anwendungsfelder für Unternehmen abgeleitet, z.B. auch für Cross-Channel Ansätze die in großen Internet-Unternehmen bereits zum Einsatz kommen.


Robert Rebholz, Managing Director, optilyz

10:45 – 10:55
Session Language
Download iCal

dmexco:technology

G-Bidder, Gamoshi robust B2B solution-the operating system for the Ad Tech industry.

The ad tech Eco system is complex. It is an ever changing technological arena which handles huge amount of data. There is a variety of ad tech players, platforms, media types, protocols and standards. Gamoshi was founded with a vision to unfold the complexity of the ad tech arena. We have created a robust B2B solution (based on proprietary algorithms) that can become the operating system for the ad tech industry? One platform to do it all.


Moshe Moses, CEO, Gamoshi

11:00 – 11:10
Session Language
Download iCal

dmexco:technology

Ungenutzt und unterschätzt. So verwandeln Sie Ihre E-Mail-Signaturen in ein mächtiges Marketing-Tool.

Täglich stehen Ihre Mitarbeiter in Kontakt mit Ihrer Zielgruppe – über E-Mails.

Durchschnittlich schreibt jeder Mitarbeiter 34 Mails pro Tag, die jeweils 2,5 mal geöffnet werden! Bei einem 100-Mann-Unternehmen sind das jährlich 3.102.500 Chancen, gezielte Botschaften bei Ihrer Zielgruppe zu platzieren.

Erfahren Sie, wie Sie jeden dieser persönlichen Kontakte intelligent nutzen können, um mehr Aufmerksamkeit, mehr Kunden und mehr Umsatz für Ihr Unternehmen zu generieren – mit jeder verschickten E-Mail.

Wir zeigen auf, wie Sie professionelles Signatur-Marketing und innovative Technologien einsetzen, um Ihre E-Mail-Signaturen in einen mächtigen und messbaren Marketing-Kanal zu verwandeln.


Tao Bauer, Geschäftsführer, Netstag

11:15 – 11:25
Session Language
Download iCal

dmexco:data

Why Existing Big Data Analytics Solutions Will Never Work

The original definition of "big data" no longer applies and the tools originally built to analyse vast sets of data are no longer able to keep up. It's time to introduce the next generation of data analysis tools.

Come along to GeoSpock's presentation to discover the fundamental flaw in existing of data analytics products and how our revolutionary approach to indexing and visualising data could transform your business.


Andy Smith, Head of Sales, GeoSpock Ltd.

11:30 – 11:40
Session Language
Download iCal

dmexco:mobile

Indoor navigation experience thanks to augmented reality

Thanks to augmented reality insider navigation assists visitors like a personal indoor assistant with indoor navigation, recommendations, up-to-date information and much more. It empowers tenants by offering new possibilities for marketing campaigns and mobile services. Monthly cash back for operators is guaranteed, because shops and bars turn into advertising hotspots.


Clemens Kirner, CEO & Founder, Insider Navigation

11:45 – 11:55
Session Language
Download iCal

dmexco:social

Great talents need great love

One of the most essential factors for the growth and innovation of a company are the employee. We show on different case studies from practical experience how the most successful companies motivate their employees to top performances.


Florian Gottschaller, Gründer, SPENDIT AG

12:30 – 12:40
Session Language
Download iCal

dmexco:content

How to make email signature great again,

Discover how Sigilium helps companies to communicate and broadcast contents were they have recurrent and qualitative attention of their professional interlocutors.


Thomas Darde, co-founder, Sigilium

12:45 – 12:55
Session Language
Download iCal

dmexco:media

Smart individualized promotions can boost efficiency: The first artificial intelligence promotion platform for retailers and brand

Today, billions of promotion money is still wasted on wrong consumers, as retail data is not sufficiently utilized to efficiently spend marketing and sales budgets. Winning retail 4.0 players will be those able to best leverage big data.

So1 developed an AI based platform to support FMCG brands and retailers to grow sales and profitability by targeting relevant consumers with individual offers and price-offs. So1's AI analyses basket and loyalty card data in real-time, decodes latent product features, predicts consumers' shopping behaviour, derives their individual willingness-to-pay per product, and programmatically distributes the resulting promotion compositions via digital touchpoints across participating retailers to a targeted consumer. This saves up to 50% of promotion spendings.


Stephan Visarius, Director Customer Acquisition & Success, So1 GmbH

13:15 – 13:25
Session Language
Download iCal

dmexco:programmatic

CAN 360 VR PANAMORPHIC ADS HELP FIX A BROKEN AD ECOSYSTEM?

Ad blindness, ad fraud, & declining ad value are just some of the problems that programmatic has either caused or exacerbated. Is it possible that new technologies like 360 degrees, virtual reality, augmented reality & panamorphic advertising can help fix these ills? We'll explore the potential of how emerging technologies like these, even when served programmatically via the channels that exist today, could possibly be the savior the ad industry is looking for.


Robert Bruza, CEO, Outlyer Technologies

13:30 – 13:40
Session Language
Download iCal

dmexco:content

LARA - DER ERSTE DIGITALE, SPRACHGESTEUERTE WERBEASSISTENT

Viele Unternehmen weltweit haben einen sehr limitierten Zugang zu Werbung und Marketingservices. Lara ist der erste digitale, selbstlernende Assistent für Marketing und hilft allen Unternehmen genial einfach erfolgreich Werbung zu machen. Lara bietet ihnen die gleichen Kenntnisse, die gleichen Erfahrungen und die Chancen, die ansonsten nur mit hohen Marketingetats möglich waren.

Nutzer können Fragen stellen, Dinge suchen oder erledigen lassen. Sie profitieren von internationalem Agentur Know-how und erhalten Tipps zur Optimierung ihrer Werbung, Hilfe bei Social Media Marketing oder bei der Suche nach Dienstleistern. Außerdem finden sie tolle Bilder und Designs wie Plakate, Banner oder Anzeigen und sogar Vorschläge zu Werbetexten und Kampagnen.


Daniel Zippel, Founder/CEO, Zippel Media GmbH

13:45 – 13:55
Session Language
Download iCal

dmexco:c-journey

The forgotten touchpoint in your Customer Journey

Put the customer first! Improve the customer experience!? is today's mantra, so why do so many overlook the fact that instruction is a key touchpoint in that customer's experience? In this talk we'll cover the secrets of good user instruction and how it can improve customer experience and reduce servicing costs.


Daan Assen, Co-Founder, SwipeGuide

14:15 – 14:25
Session Language
Download iCal

dmexco:strategy

Digital Ops From Automation to Collaboration and beyond!

How do you move your Digital Operations to the Best In Class across the industry using a combination of Automation and Collaboration. How do you make sure that parts of the organization involved in various pursuits like Sales, Account Management, Trafficking and Ops etc come out of their silos and collaborate with each other to maximize potential for the company. How can we reduce and in some respects eliminate the manual overhead required in Digital Ops using a blend of automation and process improvement to reduce the time lags and reduce the cost spikes.


Aditya Bhelande, CEO, YuktaMedia

14:30 – 14:40
Session Language
Download iCal

dmexco:video

Future of Advertising through the lens of an AI expert

Artificial Intelligence (AI) has impacted every digital leader's ability to drive measurable results in moving consumers on the journey from brand discovery to interest to emotional connection to action. AI has been transformational in driving measurable results across all aspects of the business led by CTOs, CDOs, CXOs and more - it has changed the game. In this session, Tod Loofbourrow, CEO of ViralGains and Entrepreneur in Residence at the Center for Digital Business at MIT's Sloan School of Management, will share real world examples of AI and specific points of how AI impacts business, and will leave attendees wondering what the future will look as it relates to automation's impact on our business, our roles and our lives.


Tod Loofbourrow, CEO, ViralGains

14:45 – 14:55
Session Language
Download iCal

dmexco:strategy

Video and B2B Marketing

Boosting sales with video for effective B2B marketing communication.


15:00 – 15:10
Session Language
Download iCal

dmexco:performance

MultiCDN for the best possible content delivery. Expertise, simplicity and performance in a managed service

Leveraging Tier1 existing CDNs and DNS load balancing services based on performance;
Simplifying the task of setup, configuration, provisioning, and management of Multi CDN;
eliminating the need to learn different management interfaces for setting up and managing CDNs;
simplifying the the task of negotiating with multiple parties;
offering value add services (WAF, FEO, Bot Manager...);


Marc-Antoine Maury, COO, Optimicdn

dmexco:data

The huge impact of Pricing on Online Marketing ROAS and how to exploit this: "a Google Shopping case study"

While virtually all retailers are managing online marketing and pricing separately, there is a huge value in connecting the two.
After intergrading our Dynamic Pricing software at leading e-commerce retailers in the Netherlands, we saw an average of 20% CTR increase at Google Shopping!
And that was just by having better prices, while keeping all other marketing settings similar… Imagine what will happen if Pricing and Marketing are fully interconnected and use each other’s data to optimise both the selling prices and the CPC bids of products.
Omnia’s big data platform allows you to increase CPC bids in (e.g.) Google Shopping for price competitive products and decreasing CPCs for out-priced, non-converting products. All fully automated and on product level.
A case study with results


Berend van Niekerk, Product Owner, Omnia Retail

15:30 – 15:40
Session Language
Download iCal

dmexco:technology

PAIR Finance bricht mit dem traditionellen Inkasso

Was hat der digitale Fingerprint eines Konsumenten mit seinem Zahlungsverhalten zu tun? Können wir mithilfe von Data Mining und Predictive Analysis den säumigen Schuldner gezielter ansprechen und eine schnellere Rückzahlung bewirken?

Ja, in seiner Präsentation verrät Stephan Stricker, welche Vorteile es mit sich bringt, mit dem traditionellen Inkasso zu brechen.


Stephan Stricker, CEO und Gründer, PAIR FInance

15:45 – 15:55
Session Language
Download iCal

dmexco:mobile

tba

tba


Caspar von Klot, VP Sales, Onefootball GmbH