Gold Sponsor
Conference

Salesforce

10:15 – 10:45
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The Branded Content Showcase

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BCMA Presents...Top Trends in Branded Content

Moderator: Susan Bäthge

"This is the age of branded content." ..... This was a recent comment from ITV Chairman and television industry veteran, Sir Peter Bazalgette. An important landmark quote from the man that brought Big Brother to the UK and one of the best-connected figures in the broadcast industry.

In this showcase session, we will uncover the top-trends in branded content through the great work that has recently been produced across the globe. We will take our audience on a journey exploring the rich creative innovations from Mattel, transforming their iconic Barbie to embrace the social media phenomenon to Netscout's groundbreaking documentary film, Lo and Behold, by legendary director Werner Herzog taking viewers on a journey from the birth of cyberspace to the internet’s place in every aspect of our lives. Remarkable brands will present their exceptional best cases in branded content live on stage.


Andrew Canter

Branded Content Marketing Association (BCMA)

Sandra Freisinger-Heinl

Branded Content Marketing Association - DACH (BCMA DACH)

11:00 – 11:45
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YouTube

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YouTube on Stage

YouTube and our Creators are teaming up to bring you a show to kick-off dmexco. Over 1 billion hours of content is watched daily across all screens. YouTube sets the scene for a diverse ecosystem fuelled by traditional stars, creators and brands so our audience becomes yours.

Join YouTube’s Global Head of Culture and Trends, Kevin Allocca, as he unveils the latest trends and highlights the diversity of content. Kevin will be joined by Andreas Briese, Director YouTube Content Partnerships, DACH & CEE, as well as brands and creators.

Come and join us #YOUTUBEONSTAGE.


Kevin Allocca

Google

Andreas Briese

Google

12:00 – 12:45
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Vevo

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Sight, Sound & Motion: The Power of Music Videos

Innovation has disrupted how all content is distributed and monetized, yet despite this ever-evolving landscape, the Music Video consistently remains one of the most viewed genres of content in the world. Join Vevo as we discuss the power of the Music Video as the most premium and brand safe content category connecting brands with engaged audiences, across platforms, globally, and at scale.


Kevin McGurn

Vevo

13:00 – 13:45
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National Geographic Partners

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National Geographic - The power of digital storytelling to change the world

Founded in 1888, National Geographic is a trusted global organisation that believes in the power of science, exploration and storytelling to change the world. Each year, through the non-profit National Geographic Society, hundreds of research and conservation programs are funded around the globe. In turn, the stories that this work generates are told using the unparalleled media portfolio of National Geographic Partners, a for-profit entity, which reaches over 760 million consumers, every month.

This includes television channels, magazines, consumer products, and some of the most engaging digital and social media platforms in the world, its Instagram account alone has received more than one billion “likes,” and is the no. 1 brand on the platform worldwide. Through this bold and unique model, 27% of all proceeds is reinvested back in to the National Geographic Society.

In this session, National Geographic will present a digital showcase from award-winning National Geographic Photographer David Guttenfelder and share insights about creating a virtuous cycle of storytelling and philanthropy committed to exploring and protecting our planet.


Marco de Ruiter

National Geographic Partners Germany

David Guttenfelder

National Geographic Partners

14:00 – 14:45
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RTL Group

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Reach more with Total Video

RTL Group has re-defined TV as Total Video. From powerful content production in all genres for all platforms to aggregation via market-leading linear TV channels and non-linear services. New ways of monetisation with advanced advertising solutions. RTL Group’s international sales house – RTL AdConnect – is at the forefront of this expansion.

Don’t miss this session to learn how RTL Group combines the best of TV and digital for its advertising clients: incomparable international reach, premium content and brand safe environments, a high level of engagement with emotional content and innovative technology on multiple platforms. In a world of complexity, RTL Group is a trusted partner delivering on an international scale.

RTL Group is a global leader across broadcast, content and digital, with interests in 56 television channels and 31 radio stations, content production throughout the world and rapidly growing digital video businesses. RTL Group’s families of TV channels are either the number one or number two in eight European countries. RTL Group’s content production arm, FremantleMedia, is one of the largest international creators, producers and distributors of multi-genre content outside the US. With currently more than 26 billion monthly video views, RTL Group is the leading European media company in online video.


Benny Arbel

Inception

Mike Barrett

ITV Plc

Stéphane Coruble

RTL AdConnect

Samantha Glynne

FremantleMedia

Bert Habets

RTL Group

15:00 – 15:45
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CNN

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CNN - Invitation to the Future

Please check back later for more information about the exclusive CNN session in the Motion Hall!


Robert Bradley

CNN

Samuel Burke

CNN

Petra Malenicka

CNN

Alex Wellen

CNN

16:00 – 16:45
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BILD

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BILD - Schwarz, Rot, Live! Storytelling auf Deutschlands größter Medienmarke


BILD unterhält. BILD erklärt. BILD bewegt. BILD ist mit 38,5 Millionen Nutzern Deutschlands stärkste Medienmarke

Exklusiv werden in der Motion Hall die Content-Pipeline von BILD digital und neue Vermarktungs-Highlights vorgestellt:

Video- und Live-Berichterstattung auf allen Plattformen gehören zur DNA von BILD. BILD ist überall da, wo die Nutzer sind – und ermöglicht Werbekunden den direkten Zugriff auf diese Umfelder. Auf jedem Device und zu jeder Zeit, schneller als alle TV-Formate: Ob Politik, Unterhaltung oder Sport: BILD ist mit 500 Reportern vor Ort.

BILD zeigt, wie diese hohe Reichweiten und das Engagement der Nutzer für Werbekunden genutzt werden können. Best Cases aus den Umfeldern Native Advertising, Sponsoring, Sport-Vermarktung und neue Werbeformen werden präsentiert.


Nuno Alves

BILD

Yvonne Beister

BILD

Stefan Betzold

BILD

Matthias Brügelmann

BILD

Nikolaus Glasmacher

BILD

Robert Heesen

BILD



Donata Hopfen

BILD

Lars Moll

BILD

Julian Reichelt

BILD

17:00 – 17:45
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Discovery Communications

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The Future of Live Sports on Digital

Discovery-owned Eurosport, the number one sports destination in Europe, is committed to supercharging the Eurosport Player, which continues to be rolled continent wide over 2017, and which features a vast array of content rights, being the home of the Olympic Games through 2024 to having exclusive rights in Germany to 45 Bundesliga matches next season.

Eurosport Player, the only pan-European platform that provides a uniquely personalised approach will bring fans the most expansive access to live action at every touch point - anytime, anywhere via over-the-top platforms.

Alex Kaplan, EVP of Commercial for Eurosport Digital will take part in a fireside chat, delivering a thought-provoking discussion on the evolution of the traditional broadcast model and the state of streaming.


Alex Kaplan

Discovery Communications