Gold Sponsor
Conference

Salesforce

10:15 – 10:45
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The VR Showcase

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Top Immersive Experiences from Brands and Media Companies

Virtual Reality has become a powerful new medium for storytelling. With several affordable devices on the market and VR becoming more and more mainstream, many media companies and brands are exploring new ways to reach their audiences, raise brand awareness and allow consumers to immerse themselves into a virtual world.

This showcase presents some of the most compelling VR experiences from around the world.


Matthias Puschmann

VAST MEDIA

11:00 – 11:45
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Facebook

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Stories on Mobile: Experimenting with Ephemerality

The immersive full screen experience of Instagram Stories represents an entirely new toolbox for brand storytelling that includes time, sound, ephemerality and vertical video. With more than 250 million people using Instagram Stories every day, advertisers are focused on how they can use these new creative levers to capture the attention of their audience.

In this presentation, Kay Hsu, Instagram’s Global Creative Shop Lead, will discuss best practices for telling big stories within mobile’s many dimensions.


Kay Hsu

Facebook

12:00 – 12:45
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Spotify for brands

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Music, Coming to Your Senses: How Spotify Personalises Sight, Sound & Motion for Mobile-first Consumers

Remember what your Spotify player looked like five years ago? What started as one of the world’s largest collections of songs and playlists has evolved into a multi-sensory cultural force. Original content series, interviews, stories behind the music –– Spotify is a multi-media platform that integrates video in order to create an immersive music and entertainment experience, and fans are loving it.

Our cross-platform users are highly engaged and spend more time on Spotify than on other digital media. Their listening behaviour is a mirror of who they are and how they’re feeling in the moment. With these insights from Spotify’s Streaming Intelligence, marketers can learn to understand people through music.

Join us for a discussion about the opportunities for people-based marketing and a new approach to sight-sound-motion advertising.


Marco Bertozzi

Spotify for brands

13:00 – 13:45
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Webedia

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Entertainment, Video and Influence: Reach a Passionate Audience with Webedia's Leading Global Network

Webedia is a pioneer in the world of digital publishing since its foundation in 2007. As an entertainment publisher and producer, we believe in gathering audiences around their passions and engaging communities across platforms: with digital leaders (Filmstarts, movieilot, GameStar, GamePro, AlloCiné, JeuxVideo.com, 750g, Sensacine, 3D Juego e.g.) and thematic events (ESWC, DSX e.g.).

Creating engaging content, finding and targeting the right audience as well as authentic influencer talents are the keys to successful storytelling and strong brands. We understand and shape the ecosystem of digital content distribution and focus on staying relevant with our audience.

Join this session to learn more about the “new” kid on the block: a digital pure player reaching 180 million unique users per month worldwide, gathering one of the biggest influencer talent networks in Europe, the US and Latin America, specialising in high-quality in-house production of video content. What applies to our audience and brands, applies to our clients: Think as a marketer, act like publisher!


Nicolas John

Webedia

Aline Magnier

Webedia

Louisa Scheel

Webedia

Luke Stepleton

3BLACKDOT

14:00 – 14:45
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The Walt Disney Company

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The Disney Digital Network, Dare to Dream with Disney Storytelling

The Walt Disney Company EMEA is launching The Disney Digital Network - a new way for partners to leverage the unique connection it enjoys with multiple audiences.

We will be showcasing incredible content from Disney, Marvel and Star Wars, providing insights into how Disney’s digital storytelling is evolving.

Dare to dream and see how we bring digital storytelling to life.


Charlie Coleman

The Walt Disney Company EMEA

Robbie Douek

The Walt Disney Company EMEA

Becky Owen

The Walt Disney Company EMEA

15:00 – 15:45
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Hulu

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TV’s Tipping Point: The Convergence of Digital & TV

The growth in Connected TV streaming devices and subscription-based services has created a new definition for how content is viewed across devices, especially on the big screen. This transformative shift in how and where we watch television has presented both challenges and tremendous opportunities for today's marketers. Whether it’s increased personalization and new interactive ad models or demands for new measurement and creating a brand safe environment for your ads; the only constant for today’s marketer is change.

Join industry leaders from both sides of the aisle as they converge on the evolving video landscape and their approaches to redefine TV.


Ron Amram

HEINEKEN

Peter Naylor

Hulu

16:00 – 16:45
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StoYo

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Engaging Advertising: How to create content achieving millions of organic views without any paid media

Organic reach is dead? You probably haven’t heard about StoYo before. The Berlin-based video startup has developed a data-driven way towards storytelling enabling them to guarantee even more than one million organic video views on any Facebook page.

In times of banner blindness, skip buttons and a constant decline in TV consumption, StoYo gives brands a tool to reach their audience again and for the first time 100% organically. StoYo CEO Patrick Bales will tell us how this unique approach exactly works and how his best cases look like.


Patrick Bales

StoYo