Ben is best known for founding and leading the preeminent global supply-side platform, Admeld, and negotiating the sale of the business to Google in 2011 for a media reported $400 million. Ben is now founder and CEO of Sourcepoint and an active member of the ad tech and startup community, leveraging his experience in developing, transforming and disrupting global business models. Ben started Admeld in 2007 and grew it to a business generating hundreds of millions of dollars of incremental revenue for the worlds top publishers. Admeld operated , with over 150 staff in seven cities globally. Admeld has been widely regarded as one of the most successful advertising technology success stories of all time and its acquisition remains one of Google's largest to date. Following the deal, Barokas stayed on at Google for three years as General Manager of Google's Global Marketplace Development team where he was responsible for driving usage and expansion of Google’s programmatic platform internationally. Previously to his time at Admeld, Barokas was in charge of business, sales and operations globally as Vice President, Advertising at JumpTV, and he spent 6 years at AOL running ad product development and operations for the Advertising business.