Elizabeth Buchanan is responsible for driving transformation at OMD Worldwide. Leading global marketing, business development and people/culture, Elizabeth is passionate about tackling the change required to ensure OMD delivers the best data-led, creatively inspired, agile and innovative work for every client, every day. With 11,000+ employees in 100+ markets around the world, managing $43b+ of media investment, with clients including Apple, Intel, PepsiCo and Uber, OMD is in an enviable position to lead the industry in transformation. Elizabeth sits on OMD’s Global EXCO, and the Oath Advisory board.
Elizabeth has had a distinguished career in business and marketing with more than 20 years inside marque brands such as Saatchi&Saatchi, Macquarie Bank, WPP, Yahoo!, Ogilvy and Uber. In addition, Elizabeth was the founder and CEO of The White Agency in Australia, which she built from a startup into the hottest digital agency. Managing the full-service/end-to-end digital needs for clients including Telstra, Coca-Cola and Commonwealth Bank, the agency won numerous awards including Australian Business of the Year, Ranked in Top 10 Places to Work, and Elizabeth was the youngest listed in the BRW Top 20 Australian Female Entrepreneurs. Elizabeth sold The White Agency to STW Group (now WPP) and then moved into the holding group as Division Director, responsible for the Digital, Direct, Media & Experiential portfolio of agencies (20+ P/Ls). Elizabeth has a very strong social conscience and she has been dedicated to giving back through-out her career via pro-bono projects, active volunteering and NGO board roles.
Elizabeth lives in Brooklyn, New York with her husband, two step-daughters, two daughters and one son. She loves Italian food, rooftop bars and passionate conversation.