Petra Czora is Chief Marketing Officer at Dirk Rossmann GmbH and Managing Director at Rossmann Online GmbH. She is responsible for long-term strategic marketing goals and short-term tactical decisions under the guiding principle of fulfilling customer needs in a fast changing consumer environment. She is convinced that in times of high competitive pressure and omnipresent information a set of highly personalized communication is key to ensure further success. Influencer marketing is becoming an inherent part of marketing campaigns.
In 2010, she started working for Rossmann was responsible for the set up and development process of the “babywelt” customer loyalty program and the Digital Media Department at Rossmann. Previously, she worked for Volkswagen AG, RICOH and Continental AG in the field of Marketing and CRM.