Samantha Glynne is Global Vice President of Branded Entertainment at FremantleMedia. She is based in London but drives branded entertainment activities for FremantleMedia around the world, working with regional commercial and digital teams to deliver brand strategy, lead key relationships with brands and agencies, and maximise advertiser engagement on TV and digital platforms.
Over the past decade, FremantleMedia has already established itself as key partner for brands, having developed iconic and long running partnerships with global advertisers across some of its key television properties like Idols, Got Talent and The X Factor. Branded content is a key growth area for the company for its existing TV brands and its growing original digital content output.
Samantha has worked in the branded entertainment space for many years, for both production companies and advertising agencies. She launched The Audi Channel in 2005 for All3Media, and went on to be Managing Partner and Director of Channels at Publicis Entertainment in London and Paris.