Dennis Buchheim is Senior Vice President and General Manager of the IAB Tech Lab, based in IAB’s San Francisco office. He leads the overall product, engineering, and operations team for this digital advertising industry standards-setting organization, working closely with its Board and membership. He was most recently IAB’s SVP of Data & Ad Effectiveness, responsible for the Data Center of Excellence and its work on consumer identifiers, data quality, industry/organization benchmarks, and other tools for data activation and broader automation. In parallel, he ramped IAB’s efforts on measurement and attribution.
Dennis has been focused on digital advertising since 2002. Prior to joining IAB and Tech Lab, he was VP of Product Management at Yahoo, responsible for display/video advertising platforms, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially supported syndication of advertising and search products, was later promoted as GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management across display advertising. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped grow after the company was acquired by Yahoo (leading to his first stint with Yahoo), before moving to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven. Dennis has dual degrees in Computer Science and Business Economics from Brown University.