Marcus Ruebsam currently serves as the Senior Vice President for Strategy & Solutions in the Customer Engagement & Commerce line of business for SAP. In his role, Marcus is globally responsible for defining the products and execution for SAP´s Solution Portfolio for Billing, Commerce, Marketing, Sales and Service. His primary areas of focus are customer intelligence and profitability, loyalty management, marketing resource management, omni-channel marketing and the social customer.
Marcus has an extensive track record of leading Sales & Marketing organizations for B2B and B2C – including sales, brand management, marketing communications, product marketing and business development. He has also been a software entrepreneur, founding, growing and selling a portal software company with more than 2000 customers. Marcus also holds a Master of Marketing degree and a BA in Business Administration from University of Kingston upon Thames, London, UK.