As Senior Vice President, Advertising Sales, Europe and the Americas, Petra Malenicka combines leadership of CNN’s Western Europe advertising sales operations with additional responsibility for CNN International sales for North America and oversight of global advertising opportunities generated from Latin America. Malenicka was appointed to this position in 2015 to deliver an even greater range of client solutions across multiple CNN platforms such as CNN International, CNN en Espanol and CNN US.
Petra began her career at CNN International in 2004 as Account Director, Ad Sales for Central Europe and France and took over responsibility for the Swiss market in 2006. She was promoted to Sales Director for Germany, Austria and Switzerland in 2009. In 2013, Petra was made Vice President of advertising sales for Western Europe – the first time that all markets were brought together under single leadership. Prior to CNN, Petra implemented and managed the interactive television sales department at TPS France (La Télévision par Satellite). She began her media career in 1994 developing the programming barter business for Time Warner and later managed Ad Sales departments for the group's themed channels in Central Europe. A French-Swedish citizen, Petra speaks French, English, Swedish, Russian and Czech. She holds a Masters Degree in Economics from the Sorbonne.