Tanja Mehler, Marketing Manager Europe, is responsible for all European Marketing activities of the Olympus Lifestyle Brands OLYMPUS PEN, PEN-F, Tough and as well she is founder and designer of the Olympus Fashion Accessories.
Based on her longtime Brand Management and Storytelling experience in the beauty, lifestyle and fashion industry she repositioned OLYMPUS PEN from male and technical-oriented customers to a female, fashion- and lifestyle-conscious target group. Due to a tailor-made and appealing storytelling and communication concept she turned all channels into a stylish look, which attract so many women today. Tanja launched and established the Influencer-Marketing at Olympus and she has born the PEN Generation community, which lead the brand to a success. New customers needed new tools, so new Social Media channels, new touchpoints and a line-up of 50 new camera accessories were designed and implemented by her.
Another story to tell is the PEN-F story… An outstanding positioning and communication strategy targeting men who adore the finer things in life was created by her and real design and gadget lovers feel attracted. Tanja created an emotional and targeted lifestyle approach and launched the PEN-F Clan, a community that can’t live without the PEN-F beast!
Due to the success of her work, she is leading the new lifestyle brand campaigns on a global base today and is Head of Influencer Marketing.