Bernhard Glock joined MediaLink in 2011 and focuses on media best practices and business development. Glock works with major advertisers, agency networks, broadcasters and associations in the US and abroad. His ongoing entrepreneurial initiative brings together breakthrough emerging companies and established businesses in media and marketing communications.
Glock was VP, global media and communication and VP, global media purchases at Procter & Gamble where he was responsible for defining, leading and advancing P&G’s marketing communication and media purchases best practices. Glock spent over 20 years at Procter & Gamble with positions throughout Europe and the US, where he established and lead the P&G Media organization, globally, regionally and locally. Glock was a passionate advocate in P&G’s move toward holistic communication planning. He created the ‘connect with consumers when and where they are receptive’ media and communication planning approach. As a result, most of P&G’s biggest brands are now following an integrated communication approach. Glock worked in the team that crafted and rolled out the P&G ‘brand building framework’ and was a pioneer in involving purchases in P&G’s media negotiations and enhancing consumer marketing return on investment.
In addition to advising on media issues with major advertisers, agency networks, and others, Glock sits on several advisory boards for for emerging media companies throughout the world, and was the chairman of the Media Committee of the World Federation of Advertisers (WFA) for 6 years, Deputy President of the WFA for 2 years and President for 4 years.