Jerry Daykin
Jerry Daykin

Jerry was recently appointed to lead & strengthen Diageo's global relationships with a range of key media partners. Joining their global centre of digital excellence he is helping drive the wider digital & strategic transformation of the world’s largest alcoholic spirits business. Prior to that Jerry led digital media partnerships & strategy globally for Mondelez both agency-side at Carat, and before that from within their internal European team. He's a regular writer making contributions to WARC, The Drum, The Guardian and his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions.