As Vice President of Strategic Market Development, DACH, Ulrich Hegge is responsible for AppNexus' expansion in Germany, Austria, and Switzerland. Prior to joining AppNexus, Uli was CSO and GM of comdirect bank AG. He co-founded the audience-based marketing technology provider Wunderloop, where he served as CEO for nearly ten years before it was sold to AudienceScience in 2010. Uli holds board positions at several ad-tech companies. He lives in Hamburg.