John Hegarty is one of the world’s most awarded and respected admen. Over six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
John has been responsible for campaigns for Levi’s such as the ground breaking commercial starring an unknown model called Nick Kamen who stripped off down to his boxer shorts in a launderette. He introduced the British to the phrase 'Vorsprung Durch Technik' for Audi and picked a young model/actor called Brad Pitt to star in a commercial for Levi’s. He pioneered the importance of music in commercials which has earned BBH nine number 1 hits. John also oversaw the first viral phenomenon to hit the headlines, the furry yellow puppet Flat Eric for Levi’s, who kicked Eminem off the number 1 singles slot in 1999.
Most recently, John has been named as the founding Chairman of Whalar, the world’s leading influencer marketing platform.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame. He has also been voted as one of the most influential people in fashion thanks to his work with Levi’s.
How does this speaker contribute a diverse perspective?
John’s career has been unparalleled and his portfolio of work is unrivalled. His fifty year long career has given him incredibly valuable experience.
Prior speaking experience
John is an experienced public speaker; a regular at Cannes, he has a proven track record of inspiring and insightful talks which can be viewed online through a quick search of his name.