Will is CMO of social intelligence platform Brandwatch. His passion is social data and how it can shape industries, policies, research and innovation. He is a board member of the Big Boulder Initiative, whose mission is to establish the foundation for the long-term success of the social data industry.
Previously, Will co-founded and ran NixonMcInnes, a consultancy which pioneered in early social media marketing and went on to change how more than 30 major corporations, charities and governmental departments behave, particularly in response to social and digital.
He authored Culture Shock, a 21st century handbook for business with an average review of 4.5 stars on Amazon and was a TEDx speaker in 2011.
In very early days of social media marketing, Will founded and ran a group called MeasurementCamp which assembled and met monthly with the earliest practitioners in social media measurement in London, many of whom have gone on to do great things globally.