Clive Roach is the Director of Social Media for Philips Lighting. He is responsible for social media strategy development, success measurement, activation, governance and training within Philips Lighting. Clive has been working in the digital marketing area since 1997, and previously held roles in engineering, design and sales going back to 1985. Clive has his own blog, tweets daily on two Twitter accounts, and has a Facebook fan page, Instagram, Pinterest, YouTube and Snapchat accounts. On Google+, he has his own B2B Social media community group.