Matthias Dang, born 1967 in Mainz, studied economics in Mainz from 1989 to 1993. While studying he worked in the central editorial department of 3sat. In 1993 the business graduate joined IP Deutschland and performed various marketing functions until 1998, when he was appointed Sales Director. In 2003 he moved back to marketing as Director of Operations. From 2004 to 2009 he was Director of Sales Operations, and in October 2009 was also made Deputy Managing Director. Since September 2012 Matthias Dang has been Managing Director of IP Deutschland and since 2017 Ad Alliance’s corporate spokesman.