Jordan Bitterman
Jordan Bitterman

As chief marketing officer for IBM’s Watson Content & IoT Platform, Jordan Bitterman oversees messaging to both internal and external audiences. He is responsible for all marketing functions across the Watson Content & IoT Platform division - connecting b2b marketing, ad sales marketing, consumer marketing, as well as corporate communications. The Watson Content & IoT Platform group consists of:

● The Weather Company, an IBM Business: The Weather Company offers the most accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel ( and Weather Underground (
● The Watson IoT Platform: A fully managed, cloud native service that makes it simple for people to derive value from IoT devices.
● Watson Media: The Watson Media team creates corpuses of content for various industries. Companies can then use these industry corpuses to add machine learning to their business. This team is also responsible for creating cognitive solutions for publishers.

Jordan co-created the digital advertising NewFronts and was named both an Adweek Media All Star and one of the 13 Most Admired Media Executives by Adweek in 2015. He serves on the Bitly board of directors; sits on the board of the IAB Video Center; and serves as co-chair for the Ad Industry Golf Tournament to Support Multiple Sclerosis.

He received his bachelor’s degree in marketing from George Washington University.