The development and operative implementation of lifelike and realizable digital strategies for B2B companies are Lennart A. Pauls area of expertise. Since 2015 Lennart A. Paul accompanies businesses on their way to digital dynamics. Prior to this, he was active within the Würth Group as Corporate Startup Founder and Project Manager for seven years. During this period, he was able to gain extensive strategic and operative insights in B2B E-Commerce in Germany, Italy, Scandinavia and the U.S. In addition, Lennart A. Paul keeps himself busy with Trends and exciting digital business models from the B2B environment and writes about it in his Blog warenausgang.com. Further, he lectures about digitalization in B2B sales at home and abroad.