Michael E. Kassan is a business strategist operating at the intersection of media, marketing, advertising, entertainment technology and finance. He is the founder, Chairman and CEO of MediaLink, a leading strategic advisory firm that helps companies execute in the core areas of revenue acceleration, industry marketing, investor strategy, data and technology solutions, and talent.
In February 2017, MediaLink was acquired by Ascential plc, a leading global business-to-business media company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services.
Previously, Kassan was the President/COO and Vice-Chairman of Initiative Media Worldwide, at the time, the largest independent media agency in the world. Prior to Initiative, he was President and COO of International Video Entertainment (f/k/a Artisan Entertainment). He also practiced as a tax lawyer for 10 years focused on the entertainment business.