Rainer Balensiefer is the Managing Director for Accenture Digital and Accenture Interactive in the ASG region. He has 16+ years of experience in management consulting with focus on digital and customer-centric transformation across different industries (incl. B2C/B2B). His experience includes Digital & Marketing Strategies, Customer Experience, E-Commerce, Content Management, Mobile, Social, Customer Insights & Segmentation, Marketing Analytics, Marketing Investment Optimization, or Marketing Transformation/ Organization. Rainer has studied Business Administration at the University of Cologne (Dipl.-Kfm.). He is a member of the jury of the German brand award.