Nigel Morris is Chief Strategy and Innovation Officer for Dentsu Aegis Network. His core focus is to lead the transformation of the Group and enable its clients to make marketing a key driver of sustainable success in the demand-led Digital Economy.
Nigel began his career in fashion and textiles evolving an approach based on a fusion of innovation and strong business management. He then moved into advertising and media via Brand strategy consulting joining an agency that was acquired by Aegis. He held senior positions in the Group before being appointed to run all Aegis’s digital operations in 2002. He subsequently founded Isobar in 2003 and as CEO he drove its expansion over the next 5 years into the world's leading digital services agency network with more than 3000 people.
With his proven leadership and innovative approach, Nigel became CEO of Aegis Media Americas in 2009, adding the leadership of EMEA in 2012. Following the acquisition of Aegis by Dentsu, he continued to run both regions as Dentsu Aegis Network until February 2017. Under his leadership, Dentsu Aegis Americas has grown by over 800% in 7 years and EMEA achieved organic growth rates of 5X the market for 10 quarters running.
As a pioneer in the digital economy, Nigel’s philosophy is that the understanding of people and their rapidly evolving use of technology is the key to unlocking the power of innovation to successfully transform marketing for brands and business. He believes that a culture of openness and innovation is also the key to unlocking the power of digital for everyone in Society.
Nigel published his first paper on ‘The Potential of the Internet for Marketing and Media’ in 1993. He is a Founder Member of the Facebook Client Council and Twitter Influence Council, speaks widely at key industry events, and is a contributor to many books as well as the Wharton 2020 Project. Nigel also sits on the Steering Committee of the World Economic Forum’s Future of Work initiative, which is exploring the changing nature of work in the digital economy, to help regions and industries successfully adapt for the future economy.
Nigel sits on the Dentsu Aegis Network Board, is Chairman of the Dentsu Aegis Network Sustainability Committee, , is a non-Executive Director of Guardian Media Group and is on the Board of Effie Worldwide.