Sonja Moosburger is Head of Digital Transformation & Projects at MediaMarktSaturn Retail Group, the biggest consumer electronics retailer in Europe with brands like Media Markt and Saturn. Since 2014, Sonja has tested new technologies such as robots and instore navigation with her team. She is also involved in the digitization of business models and processes as well as the related opportunities for the MediaMarktSaturn Group. Sonja worked in digitization and retail even before joining MediaMarktSaturn Retail Group. A graduate in business administration specializing in retail, her previous positions include management consultant at IBM Germany, where she focused on strategy consulting.