Alex is responsible for growing the brand and business of Eurosport Digital. His team manages subscriber acquisition, retention, global pricing and packaging, and digital content strategy and acquisition. He also leads the marketing, distribution and partnerships functions for Digital. Since joining in January 2017, Alex and team have nearly doubled the subscriber base for the Eurosport Player, the number one sports streaming service across Europe.
Alex brings years of experience in sports, media, and direct-to-consumer businesses to Discovery, having heldsenior leadership positions at the NBA and DIRECTV/AT&T. Most recently, Alex served as Senior Vice President, Global Media Distribution for the NBA where he was responsible for the global direct-to-consumer strategy and business operations, including the NBA’s League Pass OTT platform.
Alex previously spent 10 years at DIRECTV/AT&T where he led the organisation responsible for DIRECTV Sports and oversaw Revenue and Entertainment products and services, driving more than $4.5B in annual revenue. He was responsible for the NFL SUNDAY TICKET business, including achieving record subscriber and revenue growth, negotiating the long-term renewal of the package in 2014, and extending the package’s reach by launching SundayTicket.TV, the digital content distribution platform. In addition to his sports responsibilities, Alex also managed DIRECTV’s PPV and Paid Premiums P&Ls.
In 2013, Alex was honoured for his accomplishments by Sports Business Journal in its “Forty Under 40” list while he was also chosen as one of Multichannel News’ “Forty Under 40” cable television executives. He holds a Bachelor of Arts in American Studies from Tufts University and a Master of Business Administration in Marketing from New York University. Alex and his wife, Jennifer, live in Westchester County, NY, with their son and daughter.