Sandra Freisinger-Heinl is a branded entertainment expert, consultant and strategist connecting products with content that fits the brand message.
As Chairman of BCMA DACH (Branded Content Marketing Association) she aims to facilitate and increase the Branded Content industry across Germany, Austria and Switzerland, through best practice and by sharing knowledge amongst BCMA members on an international level. It will set the standards for a sustainable branded content business by proving it’s effectiveness for brands.
As Managing Director of specialised agency MA Media GmbH, Germany, she integrates brands into TV series, movies, series on the web, videos on YouTube, music videos, video games and more. She specialises in 360-degree concepts that support an emotional impact on customers. Branded Content, especially designed for a brand, delivers marketing messages and company issues in an entertaining and informative way, mainly through digital and social media.
With degrees in international Business Administration and Journalism and more than fifteen years’ experience in communication she offers a deep knowledge in Branded Entertainment and maintains a wide network of production companies and broadcasters together with a strong brand client base.
Sandra Freisinger-Heinl is joint editor of the book Best of Branded Content Marketing 2015: Germany Austria and Switzerland. As a journalist she co-edits the blog BEO (Branded Entertainment Online), covering industry issues and interviews with international media specialists. She is press officer for the German Product Placement Association and she has launched a regular round table for executives in Branded Entertainment and Content in Munich.