Congress Hall | 14.09.2016 | 15.09.2016

Platinum Sponsor &
Gold Sponsor Conference

Adobe

09:45 – 10:00
Session Language
Add to schedule
Download iCal

dmexco 2016

dmexco:opening

Offical Opening


Presenter: Wolfram Kons, dmexco

Gerald Boese

Koelnmesse

Christian Muche

dmexco

Matthias Wahl

BVDW

10:00 – 10:25
Session Language
Add to schedule
Download iCal

Opening Keynote

dmexco:strategy

Video and the Next Billion

The internet has changed a lot in the ten years since Facebook first launched News Feed. People have moved from primarily sharing text updates, to photos, and now to video as one of the primary ways of connecting online. But even more immersive forms of expression are already taking rootfrom 360 video to virtual reality and augmented reality. Join Chris Cox, Chief Product Officer at Facebook, as he discusses these trends and the intersection of technology and self-expression, and how Facebook plans to bring new tools and experiences to people all over the world.


Chris Cox

Facebook

10:30 – 11:10
Session Language
Add to schedule
Download iCal

The Opening Summit

dmexco:data

How data drives value

We are entering the Big Data universe! Today marketers have more data at hand than ever before, and the incredible volume of information about customers and consumers is growing every day. Consequently marketers are eagerly tracking and matching data intelligence with smart marketing technology. However, in many cases targeting is still weak. Extracting valuable and useful data from the masses of user-generated content seems like searching for the proverbial needle in a haystack. The multitude of technological solutions for capturing, evaluating, and applying data is becoming more and more complex. The ultimate questions are: What do we need in order to identify and manage valuable customer data so that we can increase our business impact? How can consumer and customer data be connected across all channels and be used to create the ideal customer experience? Let's listen to the five great global leaders to see how they effectively identify and handle data dynamics and how they create value through data.


Presenter: Randall Rothenberg, IAB

Greg Glenday

Shazam

Warren Jenson

Acxiom International

Bob Lord

IBM

William Swayne

Carat

Lisa Utzschneider

Yahoo

11:15 – 11:50
Session Language
Add to schedule
Download iCal

The Leaders Talk

dmexco:media

WPP meets VICE

Sir Martin Sorrell, CEO of WPP in dialogue with Shane Smith, CEO of VICE Media.


Shane Smith

Vice Media

Sir Martin Sorrell

WPP

11:55 – 12:20
Session Language
Add to schedule
Download iCal

The Spotlight Interview

dmexco:brands

Building marketing innovation at LEGO

In both its product and its marketing, Lego strikes an instinctual balance between the physical and digital and keeps its core offering innovative and relevant. Julia Goldin, Legos CMO speaks with MediaLinks Michael Kassan about how a digital marketing muscle' has been developed within the company and what has kept this 84 year old beloved brand contemporary and competitive in the age of digital technology.


Julia Goldin

Lego

Michael E. Kassan

MediaLink

12:25 – 12:50
Session Language
Add to schedule
Download iCal

Keynote

dmexco:mobile

Building for a mobile-first world

We live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People now reach into their pocket first to look for answers, discover new things, and make decisions throughout the day. This represents a tremendous opportunity for marketers to connect with consumers in more meaningful and relevant ways. Marketers throughout Europe and around the world turn to Google to provide the media and tools to help their businesses make those connections, measure results, and grow. Join Googles Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, as he shares the latest Google ad innovations in YouTube, Search, Programmatic and Apps.


Sridhar Ramaswamy

Google

13:05 – 13:40
Session Language
Add to schedule
Download iCal

Future Content Summit

dmexco:video

Embracing the Short Form

Short-form and live streaming are disrupting the way consumers experience video. This panel will look at trends in short-form and live streaming. It will take a closer look how the way, consumers, journalists, and content creators instantly can broadcast, has transformed.


Presenter: Natan Edelsburg, The Drum's Found Remote // Muck Rack & Shorty Awards

Paul Marcum

Truffle Pig

Kerry Taylor

Viacom

Mike Weissman

Vimeo

Lauren Wiener

Tremor Video

13:45 – 14:10
Session Language
Add to schedule
Download iCal

The Fireside Chat

dmexco:media

The Power of Great Experiences

Join Adobe & Red Bull Media House who will discuss how brands that are thriving in the digital world have one thing in common they lead with powerful customer experiences that change the way we interact, entertain, work and relate to the world around us. Suresh Vittal talks about how marketers and organisations have to catch this next wave of enterprise transformation to become an Experience-led Business. Andi Gall shares how Red Bull Media House is creating one of a kind content and experiences to break through the noise and make an impact.


Presenter: Wolfram Kons, dmexco

Andy Gall

Red Bull Media House

Suresh Vittal Kotha

Adobe

14:15 – 14:45
Session Language
Add to schedule
Download iCal

Creativity Summit

dmexco:creativity

Redefining Bravery

Many in the ad industry are hesitant to take risks when it comes to their work for fear of not knowing what the outcome may be -- what if it doesn't work, and what if there's backlash? But now more than ever, all around the world, this industry is pressured into making bolder moves in order to stand out among the rest. How do different brands and agencies go about this when theyre dealing with multiple markets, and different types of clients and people around the world, who demand that marketers be braver in order to meet the needs of their consumers? What does it mean to be brave in Europe vs. South America vs. Africa vs. Asia, and more?

With the rise of a new guard in the marketing and advertising industry, the scramble to keep up with evolving technologies and adapting to new client-agency models, the need for brave actions, as reflected in creative work, has never been more important. Hear from a group of esteemed panelists who aren't afraid to discuss what is brave and what is simply profane or controv...


Presenter: Wolfram Kons, dmexco

Courtney Buechert

Eleven

Krishnan Menon

Phenomenon

Frederico Roberto

VML London

14:50 – 15:15
Session Language
Add to schedule
Download iCal

Insights

dmexco:media

Creativity in Media - Leading Clients into Change

The current media climate is one in which change is the only constant and a truth many brands and agencies see as a challenge. And traditional business models like the TV business as well as media agencies are under pressure. This fact is an opportunity for creativity - a way to help lead into change. But how to create this change in advertising? There are two female leaders who are innovating their businesses and are partnering for many years: Lindsay Pattison from Maxus and Linda Yaccarino from NBC Universal will be on stage together to explain what it needs change and how they create new experiences in advertising.


Lindsay Pattison

Maxus

Linda Yaccarino

NBCUniversal

15:20 – 16:00
Session Language
Add to schedule
Download iCal

Women's Leadership Table

dmexco:strategy

Walk the Talk - Start creating Solutions for Change

Its time to stop admiring the problem and start creating solutions for change. At the dmexco Women Leadership Table, The Girls' Lounge will showcase female leaders who are raising their hand to take the next steps toward advancing equality in the workplace.


Presenter: Meredith Kopit Levien, The New York Times

Sophie Blum

P&G

Carolyn Everson

Facebook

Jacki Kelley

Bloomberg Media

Allie Kline

AOL

Regina Mehler

Women Speaker Foundation

Shelley Zalis

The Girls' Lounge

16:05 – 16:30
Session Language
Add to schedule
Download iCal

Keynote

dmexco:outlook

In An Age of Disruption, What Are We Really Disrupting?

No big data trend is infallible enough to ignore the human factor. And another delivery, alert, or sensor-based app is not going to change the world, despite its promise to do so. Y&R Global CEO David Sable will propose a new focus for innovators, dissidence, that calls on brands to think People-First, to break convention and impact the world in real and meaningful ways.


David Sable

Young & Rubicam

16:35 – 17:00
Session Language
Add to schedule
Download iCal

One to One

dmexco:creativity

The New Creativity: Who Knew?

In a consumer media world marked by fragmentation, mobility, multitasking, distraction and huge doses of ad skipping, blocking and other forms of avoidance: How does a marketer breakthrough and connect? Is there a new creativity required, and if so, how do brands create and efficiently deploy creative messaging across an infinite number of offline and digital marketing channels - in real-time, and at scale?

In this provocative, no holds barred session, Dana Anderson, SVP and chief marketing officer of Mondelz International, and Geoffrey Ramsey, chairman and chief innovation officer of eMarketer, will wrestle with the challenges and complexity of marketing in a digital world today. From her leadership marketing role at Mondelz, Dana will provide a frank, inside look of what it's like to be a brand corporation seeking to reinvent, reimagine and redefine creativity. Geoff, in his usual fast-paced, high-octane style, will not only paint a vivid picture of the dynamic consumer landscape, he will reveal the secret sauce behind the new creativity: Magnetic Content. The ensuing conversation they share on stage will, suitably, entertain, inform and enlighten you.


Laura Henderson

Mondelez

Geoffrey Ramsey

eMarketer

17:05 – 17:30
Session Language
Add to schedule
Download iCal

Keynote & Fireside Chat

dmexco:innovation

Storytelling in the age of Snapchat

Listen to Imran Khan, Snapchat's Chief Strategy Officer, how Snapchat is changing mobile advertising and the way we communicate today.


Presenter: Wolfram Kons, dmexco

Imran Khan

Snapchat

18:00 – 18:20
Session Language
Add to schedule
Download iCal

Special

dmexco:content

What Does Your Selfie Sound Like?

How do you or your city or your country or your age group look to Spotifys audience analytics team? How does our ability to observe your listening behavior help us drive better decisions for advertisers as they target specific audiences? Creative Director Rich Frankel and Strategic Marketing Director Jeff Rossi will take a look at the dmexco audience through the lens of Spotify data and will demonstrate how your age, gender, and geographic information might change the way a brand might choose to sound for you.


Richard Frankel

Spotify

Jeff Rossi

Spotify

18:20 – 19:00
Session Language
Add to schedule
Download iCal

Spotify After Party

dmexco:music

Join Spotify and dmexco for a live performance with Zara Larsson

Swedish Pop Sensation and Spotify Star Zara Larsson live on stage! Join, dance, party! More Info


Zara Larsson


ID: