Experience Hall | 14.09.2016 | 15.09.2016

Platinum Sponsor &
Gold Sponsor Conference

Adobe

10:00 – 10:25
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Visions of Leaders

dmexco:outlook

Innovation is out, Invention is in! Changing the conversation as brands become the experience

As the digital landscape shifts towards increasingly fragmented screens, marketers need to replace campaigns with conversations. Embrace meaningful connections over passive interactions. Emphasize engagement and dwell time over likes and follows. But how? Join us to examine digital trends and behaviors to understand how your brand can break through the noise and create a brand experience. And as you engage in this session, youll learn how to do the same with your customers. Its a brand new stage after all.


David Shing

AOL

10:30 – 11:00
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The Innovation Caf

dmexco:connectedworld

The new Customer World of Experience

Connected cities, connected cars, connected offices, connected homes the Internet of Things (IoT) is experiencing an all-time high. More and more products are being connected around the mobile consumer. And pushing the limits of the customer experience is the new digital challenge. Our panel members will explain the opportunities that will be offered by fully connected ecosystems in the future and explore the challenges and security risks associated with them. They will also discuss the marketing and brand opportunities that will help to create a better customer experience. Come to this extraordinary panel session and get the latest insights into tomorrows new world of experience.


Presenter: Alissia Iljaitsch, IQGemini

Thomas Fellger

Iconmobile

Dr.-Ing. Rainer Kallenbach

Bosch Software Innovations

Dr. Christoph Peitz

Osram

11:05 – 11:25
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Augmented Demo

dmexco:augmentedreality

The 120 billion dollar industry: How will AR impact brands and agencies?

According to Digi-Capital, AR revenue is expected to reach $90bn by 2020. What impact will this new industry have on the way brands communicate and engage with their consumers? How can agencies take advantage of this new market and demand? In this session Ambarish Mitra will share his thoughts on the future of AR, how AR is changing the marketing and advertising industries as well as do live demos.


Ambarish Mitra

Blippar

11:30 – 12:10
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The VR Experience

dmexco:virtualreality

Emotions and Impact: Connecting with Consumers in Virtual Reality

2016 is the year of Virtual Reality (VR). While VR has been around for decades, it's only now that the technology has finally caught up to the times, and high quality VR systems are becoming widely available to mass audiences. Consumers are thrilled by immersive VR experiences, where content and brands are increasingly intermixed. Through VR, consumers are able to become active participants in a brand experience instead of being passive viewers of advertising. Additionally, VR opens the door to a whole new world of user feedback and data, from facial expressions to eye gaze, to physical interactions with virtual environments. However, theres still relatively little information on how consumers really use (or will use) VR. How do consumers adapt to the VR experience, and what kinds of experiences have meaningful impacts? Its impressive, to be sure, but is it really ready to bring in an entire new generation of marketing strategies? Let's ask the VR experts in this round what marketers should think about the virtual reality bandwagon, and the strategies to create a better brand experience with these innovative technologies.


Presenter: Dr. Kimo Quaintance, IQGemini

Dominic Collins

Jaunt VR

Herv Fontaine

HTC Vive

Marcus Kuehne

Audi

Karl Woolley

Framestore

12:25 – 12:50
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Keynote

dmexco:content

Big Data - how algorithms and insights can shape Storytelling and rise profits

Big data is changing everything from content development to culture itself. Matthew Luhn, 20 year Pixar Story Veteran, will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out, and beyond. Matthews experience and insight will empower and inspire publishers, advertisers, and innovators on how to forge stronger, more meaningful connections with consumers.


Matthew Luhn

Pixar

12:55 – 13:20
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The Lab Experience

dmexco:outlook

Where's the Humanity in Ad Tech?

As marketing technology evolves and proliferates, we cannot forget that we still need authentic, relevant human connections.
Join IPG Mediabrands as we explore how dynamic human understanding can drive greater business outcomes from marketing technology. Travis Johnson, Global President, Ansible and Chad Stoller, EVP, Global Innovation Director, IPG Mediabrands will showcase the partners, technologies and platforms that will lead to greater resonance between marketing opportunity, application and consumer relevance.


Travis Johnson

Ansible

Chad Stoller

IPG Mediabrands

13:25 – 13:45
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Keynote

dmexco:virtualreality

Immersive Advertising - a (Virtual) Reality

From virtual reality to augmented reality, tech is opening up new ways to engage our senses. The VR experience offers consumers the chance to become "Extended Humans", a visual trend identified by Getty Images' industry leading visual anthropologists, which tells a story of the increasing impact technology is having on our lives and how we perceive the world around us - mentally, physically and emotionally. And this offers an incredibly powerful proposition to brand storytelling.

Paul Foster will discuss the rise of the "Extended Human", look at the content which is bringing brands closer to their audiences and explore where commercial storytelling is heading, as virtual reality technologies become more accessible to consumers and the world looks towards a more immersive and deeply engaging visual experience.


Paul Foster

Getty Images

13:50 – 14:15
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LookOut

dmexco:augmentedreality

Hyperloop Augmented Windows: Next level passenger experience

It is 2016 and travelling sucks! Micro-screens and limited entertainment systems are still the only incentives to keep a passenger engaged during travel. Not only do Augmented Windows let you look outside the Hyperloop capsule, but they also introduce a new monetization method for brands and advertising. The crowd-sourcing project with state-of-the-art technology (such as motion capturing) offers a new marketing approach in one of the most innovative projects of our time.


Dirk Schart

Hyperloop Transportation Technologies

Wolfgang Stelzle

Re'flekt

14:20 – 14:35
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Pop-up Presentation

dmexco:innovation

what3 words? How getting lost in music addressed the world

Around 75 percent of the world suffer from inconsistent, complicated or no addressing systems. In the other 25 percent of countries address systems dont cover everywhere. Poor addressing is costly and frustrating in many countries, and around the world it hampers the growth and development of entire nations. what3words is a disruptive start-up aiming to change that. They have given every 3mx3m square on the entire planet a 3 word address. Hear how the system was developed after getting lost at a music festival and how it is being used around the world by aid organisations, ski resorts, travel guides, car makers and and governments to remove frustration, dive efficiencies and save lives.


Chris Sheldrick

what3words

14:40 – 15:10
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CrossOver

dmexco:technology

When the creative genius is a machine - A Day in the Life of 2020

Can the creative genius really be a machine? Undoubtedly! Artificial intelligence and machine learning are impacting the future landscape of many industries, including marketing, advertising and even creativity. The development starts with an algorithm that learns from collected data creating smart results. It continues with smart platforms as smart cars, smart households, and smart wearables. As intelligent touchpoints evolve, marketers will more and more rely on cognitive technologies to reach customers, delivering personalized content at the right time, in the right mood, and at the right place. Lets take a look at three different industry leaders - SAP, AOL and XAXIS - what does this mean for their work and what will their day in 2020 look like. Will machines take over? Or will it still be the human brains and emotions that drive valuable user experiences? Join us and find out!


Presenter: Cherno Jobatey, dmexco

Alicia Hatch

Deloitte Digital

JC Oliver

AOL

Nicolle Pangis

Xaxis

15:20 – 15:50
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Keynote

dmexco:IoT

Digital Transformation and the Convergence of Marketing and Technology in the Cognitive Era

Bob Lord, IBMs first Chief Digital Officer will discuss the meaning of digital transformation and how IBM is leading the way for businesses to excel in the Cognitive Era, while navigating the impacts of digital disruption. Bob will share how IBM is activating its strategy for success through the newly formed Digital Business Group and give his thoughts on how IBM will redefine what it means to lead in the Cognitive Era.


Bob Lord

IBM

15:55 – 16:25
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The Demo Caf

dmexco:connectedworld

Connected House

In Hamburg's Mittelweg there's an apartment building looking just like all the others in the neighborhood. However, in the inside everything is running smartly. Starting by the magic door which can be opened using a Smartphone key, to water and electricity responding to individual usage. Adding toothbrush, fridge and so much more to come: All those devices are thinking, self-learning and offering the consumer a totally new lifestyle in a connected world. Lars Hinrichs, Founder Xing and Founder Apartimentum, a project which is now open for renters, Hansjrg Rick, Procter & Gamble, and Dr. Christine Preisach, SAP, are discussing new smart technologies with all their new and shiny opportunities for advertisers.


Presenter: Cherno Jobatey, dmexco

Lars Hinrichs

Cinco Capital

Dr. Christine Preisach

SAP

Hansjrg Reick

Procter & Gamble

16:30 – 16:55
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The Lab Experience

dmexco:outlook

The last Mile

Pay with your face? Research in our brains? In-store displays reacting on our moods? Check this out here!
In today's hyper-connected world we expect our interactions with brands to be a seamless, borderless journey from point of engagement to point of transaction. Technology is driving a fundamental shift in our current and future shopping behaviours. Meanwhile, rapidly changing consumer expectations are transforming how we use, experience and select brands and services. Isobar will explore how brands brave enough to experiment with the creative use of digital are opening up new revenue streams and re-imagining the retail and service models.


Matt Gee

Isobar UK

17:00 – 17:35
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CrossOver

dmexco:IoT

IoT and Wearable Technologies meet Digital Media

The Internet of Things will disrupt digital marketing. Connected things like smart watches and smart glasses, connected cars, and intelligent home automation provide many new exciting ways of accessing the consumer. Intelligent POS and retail environments, digital signage, or smart arenas are multiplying opportunities. The game has just started, and new business models and new players are entering the scene. Be part of a discussion with leading edge experts from technology, media and industry demonstrating live on stage how the future of digital marketing could look like with the support of Wearable Technologies and the Internet of Things. One highlight of the session paving the way for future innovations will be the kick-off of dmexco's and Navispace's Digital Marketing Innovation World Cup .


Presenter: Christian Stammel, WT Wearable Technologies Group

Herv Fontaine

HTC Vive

Andy Gall

Red Bull Media House

Karel van der Horst

BSH Home Appliances Group

17:40 – 18:10
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The Innovation Caf

dmexco:innovation

Innovation, Evolution, Creativity - How Much Change Do We Really Need?

Agility, urgency, transformation, and disruption are terms which you hear in a lot of management meetings and read in long articles. You get confronted with them more often than with creativity, evolution or just plain innovation. Visionary leaders will critically discuss how much change is good and snackable, sustainable and really needed. And how companies, markets and industries have to rethink their digital strategies, or not.


Presenter: Curt Simon Harlinghausen, akom360

Grimur Fjeldsted

ECCO

Jewell Sparks

Metro Group

Goetz Ulmer

Jung von Matt


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