Sophie Blum
Sophie Blum

Sophie Blum
Vice President Marketing, Europe India, Middle East Africa, and P&G Israel House of Innovation Founder and Manager.

Sophie Blum (49), married with three children, has been an executive with Procter & Gamble for the past 24 years. She has successfully fulfilled various local, regional and global positions in global strategic business development in several categories and countries and successfully led the P&G Israel hub for almost a decade.
In her current role as Europe and IMEA VP Marketing Sophie is leading the transformation of P&Gs Europe and IMEA region into a cutting edge, world leading successful marketing organization, leading the way for P&G globally.
Passionate and inspired by Innovation and recognized within P&G as an Innovation thought leader, Sophie challenges boundaries and has successfully led the establishment in Israel of P&Gs Israel House of Innovation (IHI), recognized as one of the successful Innovation Centers of P&G in the world.
Sophie is also a lecturer in several universities, specializing in Strategy, Innovation, and Leadership.


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