Dustin Callif
Dustin Callif

Dustin is currently the Managing Partner of Digital at bi-coastal production company,
Tool of North America. Since founding the digital group at Tool, Dustin has been
responsible for leading the growth of the companys digital business that includes VR, experiential and digital creative with a fcous on the development of content that merges the worlds of technology, art and
advertising. Signature projects include Clouds Over Cuba, an Emmy award winning
interactive documentary produced with the JFK Library in honor of the 50th anniversary
of the Cuban Missile Crisis, Drivers Seat, an innovative VR Film project for Oculus
Rift, Google Cardboard and Infiniti, Take This Lollipop, a haunting Facebook connect
experience that is currently the fastest growing Facebook app of all time and Daytime
Emmy award winner, and Remote Control Tourist, a real-time, interactive storytelling
project that was the most awarded US based digital project of 2014.

Before joining Tool, Dustin was Co-Owner & Managing Partner at digital agency
Spacedog, with offices in L.A. and New York. In 2008, Dustin helped to negotiate
Spacedogs acquisition by Hakuhodo, the second largest
advertising holding company in Asia. Working with clients such as Airbnb, Facebook,
Netflix, Google, Under Armour, Landrover, Intel, Starbucks, Nike and others, Dustin has
overseen over 300 digital media projects across all digital platforms. His projects have
been recognized with numerous awards, including at the Emmys, Cannes Advertising
Festival, The Webby Awards, AICP Next, Clio Awards, One Show, SXSW, Ciclope, FWA,
Awwwards, MTV VMA, AICP, OMMA and Davey Awards.

Dustin maintains an active presence in the interactive advertising and marketing
industry serving as a judge for the Emmys, Webbys, Davey Awards, FWA Mobile Site of
The Day, .net Awards and AICP Next Awards; speaking at conferences such as
the AICP Conference, SXSW Interactive Conference (2011, 2012, 2014), TV of Tomorrow, F5 Fest, Cannes
Advertising Festival, NAB Conference, Seattle Interactive Conference and Digital Hollywood; and holding
membership in the International Academy of Digital Arts & Sciences. He is currently on
the AICP Digital Board and Loyola Marymount Universitys M-School Board of Advisors.
He most recently spoke on the VR panel at the 2015 Ciclope Festival in Berlin, Germany.


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