Mitch Barns
Mitch Barns

Mitch Barns is Chief Executive Officer of Nielsen. He was appointed to this role in January 2014.
Since joining Nielsen in 1997, Mitch has lived and worked on three continents and has held leadership
roles across the business, spanning information and insights and the companys segments of Watch and
Buy.
Throughout 2013, Mitch served as President, Global Client Service leading the efforts of Nielsens client
service organization worldwide helping clients manage the performance of their business.
Before that, Mitch was President of Nielsens U.S. Media business from 2011-2013, where he oversaw
the development of its analytics practice, integrated its TV and Digital groups, and guided the
transformation of the units client service model to focus on driving performance improvement and value
for Nielsens clients.
From 2008-2011, Mitch served as President of Nielsens Greater China business where he led its
transition to a fast-growing, standalone region. In the early 2000s, he was President of Nielsens BASES
and Analytic Consulting businesses, which have since become the core of the companys growing
insights services. He first joined the company as part of Nielsen BASES, where he held various senior
positions in the US and Europe.
He began his career at Procter & Gamble, where he spent 12 years in marketing research and brand
management.
Mitch serves on the Board of Trustees for The Paley Center for Media and is a member of the American
Heart Association CEO Roundtable.
Mitch holds a B.S. in business administration from Miami University and completed the Stanford
Executive Program at the Stanford Graduate School of Business.


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