Maks Giordano
Maks Giordano

Maks Giordano is a Digital Strategist and Creative with a 20+ Years Track Record in Digital Projects.
He co-founded the digital consultancy kreait with a focus on creating meaningful, user-centric and highly relevant digital services and helping organizations in their digital transformation.
Maks is currently consulting clients, like Lufthansa, Red Bull, Deutsche Telekom, UEFA, eBay, Volkswagen, ProSieben and many others in Innovation Management.

Maks started his career as a Director with ID Media AG in the Mid-Nineties and was involved in several internationally awarded digital projects, like e.g. the digital launch campaign of VW New Beetle or wallpaper magazine. He played a vital role in the establishment of "cycosmos", the leading social network in the UK and Germany in the Nineties.

In 2000, Maks joined the Management Board of MetaDesign AG, Europes leading Brand & Design Agency and was in charge of the Digital Unit. With the work for NTT DoCoMos iMode and Quam/Telefonica in 2001, He was involved in Europes very first Mobile Portal Projects and Mobile Service Creations.

The passion in Mobile led to the founding of iconmobile in 2003. As a co-founder and Managing Partner, Maks helped to establish the agency as one of the worldwide first mobile centric agencies and grew the company from Four Founders to a 150+ Employee Company with offices in Berlin, Tokyo, Sydney, London and New York.

Maks was responsible as product lead for one of the worldwide first mobile adservers in 2004 and developed mobile marketing and mobile advertising formats for the likes of MSN, o2 and BMW.



After exiting the company in 2007 to the worlds largest Agency Network WPP, Maks was a Member of the Management Board of ProSiebenSat.1 Digital and in charge of the Mobile, Games & Innovation activities.
He successfully launched the first iOS Apps for the Group, created new Advertising Formats, pioneered UGC Campaigns for the network and launched a highly profitable Data-Access-Product.

Ever since his ProSieben Days, Corporate Innovation remains a huge passion.

Later, Maks joined kyte from San Francisco as their Managing Director for Europe and developed Video Strategies for Mobile, Social & Online for the likes of MTV, Universal Music and many others.
kyte succeeded in working with some of the most popular artists, like "Lady Gaga" and "50 Cent" in their Video Offerings.

Maks helped to bring the Mobile Monday to Berlin, launched the Wearable Wednesdays in Germany.
He is an active Business Angel and Mentor to StartUps, serves on various boards as an advisor, was heading the "Founder Institute" Accelerator in Berlin, mentoring StartUps at Axel Springer PlugNPlay, Telekom hub:raum, Pioneers Festival and others.

Maks holds an MBA in Media & Communication with distinction from the University of St. Gallen and as an Associate Professor teaching Entrepreneurship and Innovation Management e.g. at Zeppelin University Friedrichshafen, HTW Berlin or FHV Dornbirn.

He is a judge both to the Webbys and Lovies Awards, named the Oscars of the Internet, has a weird taste in music, loves to travel and practicing Yoga.


ID: