Start-up Village | 14.09.2016 | 15.09.2016

10:00 – 10:10
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dmexco:technology

Why hard-coded ad products ruin the advertising ecosystem

Since the dawn of the web, online publishers have used hard-coded ad placements to traffic in demand and monetize their websites. In this talk we intend to demonstrate the negative impact of hard-coded ad placements on user experience, publisher revenue, advertiser revenue, and page performance. We will show why hard-coded ad placements are the dinosaurs of advertising ecosystem and where the future of dynamic display advertising currently sits and where it is headed.


Roy Peleg, CEO, FirstImpression

10:15 – 10:25
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dmexco:programmatic

Radical Revenue Ideas for Publishers

Publishers often overlook opportunities to increase ad revenue. In this session, I will cover radical and creative ways to increase revenue for Publishers, while using native and programmatic advertising in unobtrusive ways.


Kyle Solomon, CEO, Adosia

10:30 – 10:40
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dmexco:mobile

Bye bye push: Das erste Redaktionssystem fr Beacons ist da!

Das kann location based marketing: Potentiale und erfolgreiche Anwenderbeispiele.
- Beacon als Brcke zwischen physischer und digitaler Welt.
- Erfolgsparameter fr den perfekten wingu-Moment.
- wingu: die technische Lsung fr ortsbezogene Kampagnen.


Michael Wolf, CEO, wingu

10:45 – 10:55
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dmexco:data

The Case for Private DMPs

An insightful talk on the reasons behind the rising adoption of private DMPs as alternatives to common third-party providers by agencies, advertisers, data owners and publishers, including views on data privacy and the need to both add value through data science and regain control over the data business.


Paulo Cunha, CEO, ShiftForward

11:00 – 11:10
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dmexco:mobile

App Indexing - die bekannteste Unbekannte im Mobile Marketing.

Seit letztem Jahr gibt es ber das Google App Indexing und die verbesserte Apple Search ganz neue Potentiale, um die Auffindbarkeit einer App zu verbessern und bereits bestehende Nutzer zurck in die App zu holen. Die Prsentation soll einen kurzen berblick ber die Dynamik und die Vorteile dieser Methodik geben, damit das Thema auch in Deutschland mehr Aufmerksamkeit bekommt.


Benjamin Gnther, Geschftsfhrer, Growfirst

11:15 – 11:25
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dmexco:social

Real-time Social media analytics to trigger faster, smarter and more engaging brand marketing.

In this session, Vigiglobe will demonstrate how brands and agencies can concretely leverage social media analytics in real-time in order to:
1. Measure the impact of their marketing and communication campaigns with insightful and user-friendly machine learning technology
2. Execute engaging marketing campaigns using real-time social media analytics as to create a new type of dialogue with their audience(s)
3. Trigger faster and smarter business decisions based on contextualized and relevant social alerting
This session will be illustrated by different case studies to help the audience project itself in this context.


Leendert de Voogd, CEO, VIGIGLOBE

11:30 – 11:40
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dmexco:commerce

Von Near Me Suchanfragen profitieren - Eine optimierte Online-Prsenz als Revenue Driver

Suchanfragen mit dem Zusatz "in der Nhe" sind laut Google in einem Jahr um 146% gestiegen. 88% dieser Suchanfragen kommen ber ein mobiles Endgert. "Near Me" Suchen sind zu einem der wichtigsten Kontaktpunkte fr stationre Geschfte geworden. Konsumenten nutzen viele Kanlen, um Geschfte in ihrer Nhe zu finden. Teure Marketingkampagnen verlieren bei einem derartigen Suchverhalten an Bedeutung. Wenn Kunden zum Kauf bereit sind, nutzen sie lokale Suchanfragen, um die richtigen Produkte zu finden. Diese Anfragen mssen durch aktuelle und schnell verfgbare Informationen befriedigt werden. Ein professionelles Online Presence Management hat das Potenzial, Umstze signifikant zu steigern. Unternehmen geraten in das Mind-Set der Konsumenten, wenn diese sich bereits zum Kauf entschieden.


Josha Benner, Co-Founder, uberall

11:45 – 11:55
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dmexco:video

Publishers don't need another video SSP, what they need is a smart yield management technology.

A common mistake for all publishers these days is to overload their existing waterfall with more and more demand tags hoping that the fill rate will increase and that they make a few extra bucks. But what publishers really need to focus on is finding a smart yield management technology and focus on developing content and audience instead of managing their demand partners.


Daniel Slivkin, CEO, VIDAZOO

12:15 – 12:25
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dmexco:social

Warum ich DagiBi nicht fr meine Insta-Kampagne nehmen wrde? - Wie whle ich Influencer aus. Influencer-Typisierung

Auf die Gre der Influencer kommt's nicht immer an. Oft divergieren die Meinungen von Agentur und Brand, wer die Marke selbst oder eine Produkt authentisch und effektiv in Szene setzen kann. Auch die Annahme, dass der Influencer zwingend die Zielgruppe reprsentieren muss, ist ein Trugschluss. Wie knnen Agenturen und Advertiser die Auswahl von Influencer passend zu den Kampagnenzielen gestalten? Ein Streifzug durch softe Kriterien und harte KPIs.


Bjoern Wenzel, Grnder & GF, Lucky Shareman

12:30 – 12:40
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dmexco:technology

Face it: Emotion AI is the future of marketing

Brands and their advertisers need to seek authentic and creative ways to engage their consumers. Emotion AI can provide a new layers of insight and novel means of interaction with a brand. See how creative agencies have used emotion recognition technology to build interactive retail experiences, ads with reactive narration, robots that adapt to emotion and 3D light displays fired by the mood of a crowd. Learn about emotion AI - the next frontier of tech - with interactive demos.


Paula David, VP Sales, Affectiva

12:45 – 12:55
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dmexco:programmatic

Overcome the existing barriers for using an SSP for demand.

1. How the present system works?
2. Issues all publisher are facing right now with all SSP's, (Discrepancy, Learning, Optimization, Technology, Loss of Impressions.
3. How Fuel Digital (SSH) will empower publishers with data that can help achieve holistic yield optimization.
4. How Fraud detection technology layers can create transparency and protect publishers.
5. Over all Product features.


Pawan Wankhede, CEO, Fuel Digital Media

13:00 – 13:10
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dmexco:commerce

Wemalo - webbasierte Management Software fr Logistik

Wemalo-Online als Tool fr die einfache und unkomplizierte Handhabung der Lagervorgnge. Durch die Integration von vorgelagerten Shopsystemen und dem Benutzen des Smartphones als Scanner, steht dem Online-Hndler ein einfaches und zugleich umfangreiches Programm zur Verfgung, um Lagerablufe zu durchlaufen. Vor allem kleinere Online-Hndler, die ihre Ware auf verschiedenen Plattformen verkaufen und ein Lager "Zuhause" fhren, profitieren so durch ein professionelles Lagerlogistikprogramm, dass auf Ihre Bedrfnisse zugeschnitten ist. Wchst das Unternehmen, so kann auch Wemalo mit wachsen und weitere Funktionen freischalten, bis hin zur kompletten Fulfillmentlsung zur Organisation von mehreren Kunden und Standorten.


Patric Eid, Geschftsfhrer, 4e software solution

13:15 – 13:25
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dmexco:mobile

"Digitale Visitenkarten. Beeindrucke Deine Kunden und prsentiere dich, deine Firma und deine Marke an einem Ort! "

"Wer bentigt KEINE Digitale Visitenkarte?
- Personen, die nie das Haus verlassen
- Unternehmen, die auf ihrer Internetseite die Kontaktdaten ihrer Mitarbeiter nicht verffentlichen wollen
- Personen / Firmen, die in keinem Sozialen Netzwerk zu finden sind
- Personen / Firmen, die nur einen Festanschluss und eine eMail Adresse haben
- Firmen, die keine Unternehmensfilme und Imagevideos verffentlichen wollen
- Firmen, die keine Kunden haben
- Personen, die keine Affinitt zum Internet haben
- Firmen, die ihren Kunden die Kontaktaufnahme erschweren wollen
- IT - Uninteressierte
- Innendienstmitarbeiter, die bei ihrer Arbeit nicht gestrt werden wollen
- Vereine/ Messebetreiber, die den Mitgliedern und Besuchern das digitale Zeitalter verwehren wollen
- Digital Outsider"


Beate Roth, Geschftsfhrerin, Real Pocket

13:30 – 13:40
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dmexco:social

Best Practise/ Worst Practise - Wie YouTube-Marketing gelingt!

YouTube-Marketing! Influencer Marketing! Es gibt wenig Buzzwrter, die aktuell weniger inflationr genutzt werden und immer mehr Agenturen und Brands versuchen sich mehr oder minder erfolgreich in diesem Umfeld. Aber was macht eine YouTube-Kampagne zu einer guten Kampagne? Views? Likes? Interaktion? Oder gar Abverkauf? Wie plane ich eine erfolgreiche Kampagne und was, wenn meine Kampagne so gar nicht luft? Unterhaltsam, frech und schonungslos zeigen wir anhand populrer Best-, aber auch Worst-Practise Beispiele, dass Erfolg ganz unterschiedliche Gesichter und Misserfolg Millionen Views inne haben kann... Und natrlich geben wir hands on Tipps und Tricks fr die ersten erfolgreichen Gehversuche!


Sarah Kbler, CEO, HitchOn

13:45 – 13:55
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dmexco:mobile

Marketing For Your App

This session will offer insights into how to evaluate and set up a retention strategy, accompanied by a look at case results. What are the key considerations when initiating an app retargeting campaign, which audience segmentation strategy is optimal for your app, how do you get the most out of your in-house user data? Global data and insights into re-engagement metrics shared by Pan Katsukis.


Pan Katsukis, CEO, Remerge

14:15 – 14:25
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dmexco:mobile

Connecting Digital to Physical to Measure the Impact of Advertising on Store Visits

90% of all retail transactions occur in the physical world, yet measuring solutions remain focused on digital. Founder & CEO of Placed, David Shim, talks to the coming shift in measurement where brands and agency no longer are satisfied with just measuring digital, but require omnichannel measurement across mobile, desktop, outdoor, and television and connecting that advertising to offline store visits and revenue.


David Shim, Founder & CEO, Placed

14:30 – 14:40
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dmexco:commerce

Massively grow your Amazon Sales! A quick overview of Amazon SEO

Amazon is Europe's most important online marketplace. Most brands and merchants know the importance of Google SEO. What about Amazon SEO? CEO and founder of ameo, Snke Hansen, talks about the the huge potential of Amazon SEO for brands and merchants.


Snke Hansen, CEO, ameo

14:45 – 14:55
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dmexco:technology

Digitale Mglichkeiten nutzen: Arbeitsprozesse und Kundenbindung mit TomVote optimieren.

Digital is everything not every thing is digital: Die dmexco steht im Zentrum der neuen Mehrwerte und Lsungen, die das Verhltnis zwischen Konsument und Marke auf digitaler Basis mehrwertiger gestalten. TomVote bietet vielfltige Mglichkeiten, die einem Unternehmen vor allem Zeit und Geld sparen.


Thomas Diekmann, CEO, TomVote

15:00 – 15:10
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dmexco:commerce

Video E-Commerce: Warum der Einsatz von Videocontent ein Must-have im E-Commerce ist und welche Mglichkeiten es gibt!

Reasons product videos are a must-have for every online retailer. How videos are changing the e-commerce landscape, video production cost and what other options there are to build an effective video strategy.


Charles Collet, Geschftsfhrer, DemoUp

15:15 – 15:25
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dmexco:programmatic

Forget about adblocks and increase your ad revenue from 20% to 100%! Get familiar with YieldRiser platform for on-line publishers.

During our presentation we'll tell you:
1. Why people decide to install adblock - Short international market background.
2. How YieldRiser platform deals with adblocks and how it makes more money from your website?
3. Ad revenue growth from 20% to even 100% - we will show you how to do it using YieldRiser, based on international case studies.
4. What next? We'll show you the way we think about YieldRiser for the next years ? New functions, new markets, new potential clients, new business opportunities.


Pawel Trescinski, Vice-President, YieldRiser

15:30 – 15:40
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dmexco:technology

Umsatzsteigerung durch Latenzminimierung

Wir mchten anhand eines Use-Cases zeigen, dass besondern Firmen aus dem AdTech Segment wie RTB, DSP etc. durch die Verringerung von Latenz, also Beschleunigung der Daten, ein sehr hohes Umsatzpotenzial und eine steigende User Experience erfolgt.


Sebastian Spies, CEO & CTO, datapath.io

15:45 – 15:55
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dmexco:multiscreen

The TV DMP - enabling TV advertisers to activate consumers online

TV advertising is struggling to adapt to changing consumer behaviours. Broadcasters, cable operators and TV manufacturers are all looking at ways to capitalise on these shifts. Applying DMP capabilities to managing how TV audiences behave and where they can be monetised will become crucial in the next few years. This is how that will play out.


Ronan Higgins, CEO, TVadSync

16:15 – 16:25
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dmexco:performance

Hack the growth in online retail - How to manage constant improvement of the marketing performance in online retail.

In online retail, marketing is the main moving force in order to survive and achieve the profit. The goal of today marketers is constant search of a higher performance in always changing and quickly evolving digital environment. Marketers need to uncover and understand the hidden drivers of their performance and use them fully in their favour through proper measurement and evaluation of every piece through all the marketing process


Martin Ptacek, Managing Director, Cross Masters

16:30 – 16:40
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dmexco:technology

Content Management und Content Marketing: In 10 Minuten vom Datenchaos zur Multikanalprsenz (Web, Mobile, Smartwatch)

In dem 10-mintigen Vortrag erklren wir praxisnah, wo die wahren Probleme in der Umsetzung aktueller Key-Themen wie Content Management, Content Marketing oder Multikanal liegen, und wie Unternehmen durch den Einsatz von Technologie diese Pain Points lsen knnen. Selbst wenn Unternehmen die strategische Notwendigkeit eines Themas wie Content Marketing verstanden haben, funktioniert es in der Praxis erschreckend selten. Man meldet sich morgens bei fnf verschiedenen Systemen an. Content wird noch per Copy+Paste auf die einzelnen Kanle ausgespielt. Mobile und Web sind zwei verschiedene Welten. Wir zeigen live, wie man aus einer groe Mengen an Daten innerhalb krzester Zeit eine multikanalfhige Online- und Mobilprsenz aufbaut und Content professionell verwalten und vermarkten kann.


Marc Czieslick, Geschftsfhrer, App&Web Multikanal Marketing

16:45 – 16:55
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dmexco:content

Supercharge your Snapchat Story

Tired of selfies with dog masks? Snapchat can do more and there is a reason it is called Snapchat STORIES. We will give you a crash course in Snapchat Storytelling. Ever wondered how to snaps handsfree or how to create snap with perfect drawings? We will teach you how to supercharge your Snaps and create gripping storylines.


Marvin Goeldner, Founder & Managing Director, SnapTrack

17:00 – 17:10
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dmexco:programmatic

Programatic does not mean no creativity

Programmatic is winning over buying / selling direct. One of the side effects is that ad units and capabilities are reduced to the lowest common dominator. There is no reason that programmatic ads will not step out of the boundaries, fight banner blindness and gain enhanced results for advertisers.


Yariv Erel, Co-Founder & CEO, JustAd.TV

17:15 – 17:25
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dmexco:social

How big corporations finally become successful in Social Media by working with their partners

Social Media is made for people. It took, and still does, lots of effort for big brands to become successful in Social Media. And the people are fed up with marketing. That's why they once again start to focus more on personal communication. What can large companies do to be successful now and in the future? Their partners in the sales and distribution channels are key.


Dirk Spannaus, Co-Founder & CEO, TwentyZen - Webzunder

17:30 – 17:40
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dmexco:mobile

Retail Best Practice: Driving sales, revenues & customer loyalty at POS by using iBeacon and beaconsmind technology

In example of one of our retail fashion clients we show a best practice how to use iBeacon and beaconsmind technology to transform & use data, drive sales, revenue and customer loyalty in retail business at the POS (point-of-sale).


Max Weiland, CEO, beaconsmind

17:45 – 17:55
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dmexco:content

The Power of User-Generated Content!

Are you still skeptical towards User-Generated Content (UGC)? Do you perceive UGC as a loss of control over your brands image? Do you still associate UGC with low-quality, unsuitable and unwanted photos? STOP! You don't have to! We rather understand UGC as a creative, authentic, cost-effective and a rewarding way to upgrade all your marketing channels: your homepage, your product pages, your emails, microsites, offline marketing and so on. Let us explain to you the power of UGC, its numerous benefits and the chances it offers you and your company in terms of increased conversion rates, brand engagement, trust building. And don't worry about usage rights ? We take care of that!


Benedict Sthr, CEO, Anchor Media


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