Work Labs

Work Labs

» 10.09.2014  » 11.09.2014

YeahMobi




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Work Lab 1

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10.00 am - 11.15 am
dmexco:commerce

Apptus Technologies AB 

How Commerce-Intelligence solutions make significant contribution to commerce-success.

Florian Lüft

Michael Mokhberi

Work Lab 2

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10.00 am - 11.15 am
dmexco:commerce

Deltavista GmbH 

Prepared for the Future: FRAUD PREVENTION in the e-commerce - new challenges and innovative methods

Marco Kaiser

Philipp Spannagel

Isabell Wild

Work Lab 1

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11.30 am - 12.45 pm
dmexco:media

MEC GmbH 

Word Of Mouth by MEC: How Votum creates Consumer-Generated Reviews for Your Content Marketing

Daniel Gnegel

Pascal Hohmann

Mats Muckel

Work Lab 2

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11.30 am - 12.45 pm
dmexco:creativity

Dentsu McGarryBowen 

BRANDS IN SEARCH FOR ADDED VALUE: Playful to customer-centric business solutions

André Limmer

Jan Schütte

Work Lab 1

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1.00 pm - 2.15 pm
dmexco:marketing

AZ Direct GmbH 

Customer journey, rather than channel chaos!

Marco Kersch

Work Lab 2

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1.00 pm - 2.15 pm
dmexco:marketing

Marketo 

Right Brain - Left Brain: Stimulate Both Sides of Your Marketing Brain

Melanie Gipp

Work Lab 1

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2.30 pm - 3.45 pm
dmexco:video

YuMe 

Exploring the Impact of Multi Screen Mixology

Matthew Dodd

Owen Hanks

Work Lab 2

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2.30 pm - 3.45 pm
dmexco:performance

IPG Mediabrands 

Money Matters: A CMO's guide to Earned Media Value of Facebook and Twitter

Roland Fiege

Sebastian Redenz

Work Lab 1

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4.00 pm - 5.15 pm
dmexco:targeting

dotMobi 

Device Intelligence: Why real-time knowledge of the device is critical to instantly engage consumers in a multi-screen, connected

John Leonard

Work Lab 2

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4.00 pm - 5.15 pm
dmexco:marketing

Yandex 

Yandex Advertising Solutions - your direct access to Russia's internet audience

Tatiana Kalinina

Bernard Lukey