Congress Hall | 16.09.2015 | 17.09.2015

sponsored by

Selligent

10:00 Uhr - 10:15 Uhr

dmexco:opening
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Welcome to Day 2

Opening Remarks


Christian Muche

dmexco



10:15 Uhr - 10:45 Uhr

dmexco:social
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Opening News of the Day

Instagram to announce - The next steps for Advertising

Instagram is a powerful mobile platform for businesses. Since launching advertising last year marketers and agencies have embraced Instagram to achieve their branding objectives. Instagram has worked hard to focus on building a quality experience for businesses and people alike, listening and learning from both their community and their partners. They have designed an advertising experience that feels native to the platform. And Instagram has made its ad formats more impactful, from photo and video ads to carousel ads that allow brands to tell a deeper story and provide a link for people to learn more. Now, as they look to build on this momentum, they are focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram. Please welcome Amy Cole -
the 5th member of the Instagram team - on the dmexco stage!


Amy Cole

Instagram



10:45 Uhr - 11:20 Uhr

dmexco:content
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Visions of Leaders

The Content Revolution

Content is dead, long live content! The value of content in marketing has been drastically transformed. Content marketing and branded content are the new weapons that marketers must be able to use efficiently. In a competitive and disruptive world, the new forms of content are becoming the kings and queens of business impact. Some brands believe in strategic alliances, some in building their own content teams, and others simply use whatever will bring them traffic, leads, and customers. Understanding the keys to content creation and leveraging their power to the maximum is the secret sauce that marketers are after. The revolution is on! This session, which will be hosted by John Battelle, will bring together the views and visions of three outstanding global leaders of our industry. Dont miss it!

Presenter: John Battelle, NewCo


Mark Read

Wunderman

Jim Stengel

The Jim Stengel Company

Lisa Utzschneider

Yahoo



11:20 Uhr - 12:00 Uhr

dmexco:media
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The National Summit

The Media Owner of the Future

The media world is being turned upside down. Channels and platforms are exploding. However, publishers dont trust their own brands any more. They are investing in technology and e-business. Moreover, the advertising brands are stepping on the toes of former media owners. They are hiring editors and leveraging the power of content marketing and branded content. Some brands have even started their own Web TV productions. Digital platforms such as Google and Facebook are collaborating directly with advertisers. And finally, these days every active Internet user is a media owner. What does this mean for the whole media ecosystem? Who will own, earn from, and pay the media of tomorrow? Who has enough knowledge to advise advertisers on how to find the best media strategy? Our speakers will adjust the borderlines to find the media owners of the future.

Presenter: Thomas Koch, tk-one


Torsten Ahlers

Otto Group Media

Tina Beuchler

OWM / Nestl

Donata Hopfen

Axel Springer

Lars Lehne

Google

Zoja Paskaljevic

Dentsu Aegis Network Germany



12:05 Uhr - 12:30 Uhr

dmexco:marketing
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Fireside Chat

Content to Commerce and back again - Data and the Creation of Desire


Wenda Harris Millard

MediaLink

Brian Sugar

Popsugar



12:30 Uhr - 12:55 Uhr

dmexco:strategy
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Keynote & Fireside Chat

Unlocking the future: becoming a fast moving enterprise

Nestl was founded almost 150 years ago. Today the company stands for +2000 brands in 197 countries with 339.000 employees. The mission is still the same: Good Food, Good Life.
As we are all facing a changing world at an ever-increasing pace new challenges emerge quickly.
See how Nestl adapts in Digital Transformation. Batrice Guillaume-Grabisch will open the kitchen to share some recipes on strategy and on organizational set-up. See how Nestl is becoming a fast moving enterprise with their people who are empowered to drive the change. Get inspired by some fresh digital case studies. See for example how Nestl Wagner is leveraging digital to transform. And feel our pioneering mindset.

Presenter: Wolfram Kons, dmexco


Batrice Guillaume-Grabisch

Nestl Deutschland



12:55 Uhr - 13:20 Uhr

dmexco:marketing
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Master Class

Disruptive business, reinvent marketing, create value?

The basics of marketing are being redefined by customers who are speaking with companies, by touchpoints that connect technologies, and by products that are evolving digitally. As a result, business models need to be newly aligned with customer experience by using a broader range of innovative products. Customers are being made the center of attention. But how can they handle the overflow of brand messaging? Will customers be open to this fully connected lifestyle? Do brands need a revolution or a marketing evolution? Let these two marketing forerunners create a better brand impact for us.

Presenter: Wolfram Kons, dmexco


Georg R. Rtzer

Samsung Electronics

Dr. Michael Trautmann

thjnk



13:25 Uhr - 13:50 Uhr

dmexco:technology
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Special

The BMW World Premiere of an advanced Brand and Technology: Product and Marketing Innovations of the all new BMW 7 Series

"Driving Luxury the theme of the all new BMW 7 Series also reflects the digital innovation as well as the further developed interaction with the driver. This BMW World Premiere will highlight leading innovations and benefits and will be finished by a live demonstration of e.g. remote control parking and gesture control. Timo Resch and Brian Cooley will present and discuss the consequences and additional opportunities of an advanced brand and technology for marketing and communication. Take part and secure your seat in one of our most exclusive sessions in which dreams become reality.

Presenter: Brian Cooley, CNET


Timo Resch

BMW



13:50 Uhr - 14:30 Uhr

dmexco:strategy
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Starting up

A Media Alliance for Enhancing digital synergies

Some companies offer access to a huge public and lots of experience. Others have fresh new ideas and new digital business models. The first group consists of big media companies based in Europe. The second one comprises young startups from all over the world. The two groups are cooperating throughout Europe in the hope of doing good business. And the digital transformation has created new opportunities and new challenges for both of them. This session brings together all of the parties on the stage and illustrates how broadcasters and digital companies can create synergies and benefit from transnational cooperation. Here youll see initial results and case studies. Dont miss it!

Presenter: Wolfram Kons, dmexco


Jonathan Allan

Channel 4

Bandar Antabi

Jawbone

Lea-Sophie Cramer

AMORELIE

Laurent-Eric Le Lay

TF1 Group

Dr. Christian Wegner

ProSiebenSat.1 Media



14:30 Uhr - 15:00 Uhr

dmexco:trends
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Special

Emerging Markets What can we learn from Africa?

Growth and entrepreneurship in Africa is outpacing the rest of the world. Therefore, the central question should be: what can marketers in developed markets like Europe learn from their peers on the African continent? With millions of people quickly coming online in high-growth countries, all on mobile, Facebook is building new ways to connect to this massive audience to allow advertisers to reach exactly the people who matter to them, and build what matters, on mobile. With more than a billion people, Africa is an important region to Facebook, and their teams want to do more to help people and businesses connect. Together with an African business partner, Facebooks VP EMEA, Nicola Mendelsohn will look into the question of what we can learn from Africa where people increasingly want to be connected to the world around them and at the same time, businesses need stronger, more flexible and less fragmented ways of reaching people.


Jeremy Hodara

Africa Internet Group

Nicola Mendelsohn

Facebook

Mikul Shah

EatOut



15:00 Uhr - 15:30 Uhr

dmexco:marketing
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Keynote

Connecting with The Connected Consumer

The velocity of technologys evolution has created huge opportunities for brands to build more meaningful connections with consumers. Mastercard recognizes and uses this opportunity to connect with consumers in a way that turns marketing into a force multiplier for the brand and business.


Raja Rajamannar

MasterCard



15:40 Uhr - 16:15 Uhr

dmexco:video&broadcast
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The Broadcast Future

Navigating the Advanced TV Space

Lets navigate the future of TV. Today audiences are relying on digital platforms to get their entertainment on demand, the latest news, and even sports events. Given this situation, what will television look like tomorrow? How are digital platforms impacting the business of the traditional media, and what does this mean for broadcasters? Advertisers need to scale their automated buying campaigns to the requirements of TV, blend data from numerous sources, and increase the efficiency of their services for clients by reaching more specific and valuable audiences across multiple TV networks. But how? This session will focus on the broadcast business models of tomorrow and discuss some of the biggest challenges and opportunities for media platforms and advertisers.

Presenter: Ashley Swartz, Furious Corp.


Krishan Bhatia

NBCUniversal

Benjamin Faes

Google

Arun Kumar

Cadreon

Shahrzad Rafati

BroadbandTV



16:15 Uhr - 16:40 Uhr

dmexco:media
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Keynote

The Rise of the App Ecosystem; the End of Fragmentation and a Return to Scarcity

Apps have taken over the Internet and can be found everywhere, from smartphones to watches, TVs, and cars. They have become the principal interface to content and services. How do brands deal with a return to scarcity after two decades of infinite supply? Listen to GroupMs Chief Digital Officer Rob Norman, who will use his in-depth digital knowledge to guide you through the digital media ecosystem in an entertaining speech.


Rob Norman

GroupM



16:40 Uhr - 17:00 Uhr

dmexco:games
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The Case Study

Dynamic Mindset Advertising

Are you ready for Dynamic Mindset Advertising? Unlike standard digital media monetization, DMA-based monetization seeks to identify the exact moment when a user is in a mindset that is receptive to engagement with a brand, before displaying the ad. A machine-learning algorithm with user-based segmentation determines which content to display to whom and when. Even more importantly, the algorithm determines when not to display an ad so as not to interrupt the users game-playing experience. Chaya Soggot will play this game with us and enable us to experience live what DMA means for your audience.


Chaya Soggot

Woobi



17:00 Uhr - 17:30 Uhr

dmexco:video&broadcast
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The Grand Finale

The Show will never end

Maker Studios' head of international Rene Rechtman brings together two rising talents singer/songwriter Tessa Violet and beauty guru Essie Button, from its global network of 55,000 creators to talk all things digital and provide a showcase to their skills that have garnered them millions of views online.
Join this grand finale of dmexco 2015 and enjoy an astonishing live performance you shouldnt miss it!


Essie Button

YouTube Star

Ren Rechtman

Maker Studios

Tessa Violet

Youtube Star