Congress Hall | 16.09.2015 | 17.09.2015

sponsored by

Selligent

10.00 am - 10.15 am

dmexco:opening
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Welcome

Opening Remarks

Presenter: Wolfram Kons, dmexco


Gerald Bse

Koelnmesse

Christian Muche

dmexco

Gnther H. Oettinger

European Commission

Matthias Wahl

BVDW



10.15 am - 10.45 am

dmexco:strategy
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Opening-Keynote

Grey Swans, Disruption, & Zero Based Budgeting - what impact will they have on global trends?


Sir Martin Sorrell

WPP



10.45 am - 11.20 am

dmexco:strategy
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The Morning Talk

Media goes Digital: The story behind a successful transformation

Digitization is one of the biggest challenges that traditional media companies have faced so far. How can they carry out a forward-looking transformation without endangering established business models? The TV broadcasting company ProSiebenSat.1 Group is known for the innovative strategies that have made it a digital powerhouse. The Handelsblatt publishing group is regarded as a digital pioneer among German publishers, and it has built up a broad portfolio of digital offerings. Thomas Ebeling, CEO of ProSiebenSat.1, and Gabor Steingart, Chairman of the Handelsblatt publishing group and Publisher of Handelsblatt, talk about new alliances, internationalization, and the significance of disruptive technologies for their business.

Presenter: Wolfram Kons, dmexco


Thomas Ebeling

ProSiebenSat.1 Media

Gabor Steingart

Handelsblatt publishing group



11.20 am - 12.00 pm

dmexco:visions
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The dmexco Summit

Bridging Worlds: Finding the way to the consumer

Digital transformation. Disruptive technologies. Disoriented leadership. For the main players in the marketing economy, ranging from brands to media houses, agencies, and technology suppliers, the borders between their business models are starting to blur and fuse. Startups are confusing, inspiring, challenging, and redefining traditional business processes, digital impact, and product innovation. With its new slogan, Bridging Worlds, dmexco will ask global thought leaders how to bridge the gaps between technology demand, brand building, creative processes, and the latest digital strategies in order to stay ahead of the curve. This panel has the right advice regarding how a companys C-level executives need to collaborate in order to reach the digital consumers of tomorrow.

Presenter: Wenda Harris Millard, MediaLink


Paul Caine

Bloomberg Media

Babs Rangaiah

Unilever

Troy Ruhanen

TBWA Worldwide

Henry Tajer

IPG Mediabrands



12.05 pm - 12.35 pm

dmexco:media
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Prime Time

The New Brew: Data, Content & Relevancy

In today's mobile- and social-first world, being real-time is no longer enough. Consumers demand relevancy as well as immediacy. In a conversation moderated by Re/codes Peter Kafka, Starcom MediaVest Group Global CEO Laura Desmond and Heineken Executive Director of Global Marketing Soren Hagh will discuss how technology and data are ushering in a new era of precision marketing and individual relevancy at scale. Desmond and Hagh will share insights spanning technology-driven creative, continual optimization through data-inspired content and content-inspired data, and brands driving relevancy at moments that matter most to consumers. The result is the future of creativity and impact, bringing the personal touch to our technology-surround world.

Presenter: Peter Kafka, re/code


Laura Desmond

Starcom Mediavest Group

Sren Hagh

Heineken International



12.35 pm - 1.10 pm

dmexco:marketing
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Keynote & Fireside Chat

Expectation to Expression: Why Marketing is Driving the Customer Experience

In this age of the customer, new features aren't enough, traditional marketing programs are less effective and social networks can greatly amplify customer complaints as well as positive sentiment.

In this new world order, customers expect pervasive personalization and dazzling digital experiences whenever and however they choose to interact with a brand. For the marketer, this can seem like a no-win situation. While the customer demands a long term, personalized experience, the boardroom demands revenue growth, profit growth and predictable performance quarter over quarter. And to make matters worse, both sets of expectations are skyrocketing.

In this presentation, Oracle will explain how marketers can meet the increasing demands of the consumer and the boardroom by rethinking the way they approach the customer experience.


Keynote

Thomas Kurian

Oracle

Kevin Akeroyd

Oracle

Blake Cahill

Philips



1.15 pm - 1.50 pm

dmexco:commerce
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The Shopping Summit

The inverse Retail Business

Newspapers? Books? Music? Food? Fashion? Smart online businesses are making the shop around the corner obsolete. But how can brick-and-mortar shops respond to the competition from e-commerce? In reaction, car manufacturers are building digital showrooms. The fashion industry is working to digitize changing rooms and whole shops. How will new technologies and the Internet of Things deliver real innovation? And what has already been introduced to shape the retail business? The retail world needs to transform rapidly and connect its business virtually. The industry has to change from a stop by business model to an omnichannel one. Lets listen to our expert and see their latest shop visions. They will tell the audience about the places where the future of commerce already exists.

Presenter: Wolfram Kons, dmexco


Ronald Focken

Serviceplan Group

Marcus Ruebsam

SAP

Dr. Jean-Jacques van Oosten

Rewe GROUP

Martin Wild

Media-Saturn-Holding



1.50 pm - 2.00 pm

dmexco:marketing
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Elevator Speech

Marketing beyond Marketing

Consumers demand consistent, continuous experiences and it's changing marketing in the enterprise. Jean-Michel Pittet issues a challenge to digital marketers who don't want to fall behind: marketing doesn't end when a click becomes a sale. Customers want to be delighted at every touchpoint in store, online, and within product interfaces. Discover the future of marketing beyond marketing where brands earn trust every day through each touch point.


Jean-Michel Pittet

Adobe



2.00 pm - 2.40 pm

dmexco:mobile
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The Mobile Summit

Hitting the next Milestones

We communicate via our smart devices and chat with Siri, or Alexa, or Cortana. We go shopping, watch videos, listen to music, and play games. We are always online, thanks to our smart and stylish little devices, everywhere we go. Smartphones are our best friends, and tablets are our new TVs. Marketers proclaim, Mobiles first is not an option its a must. Experts already see mobiles surpassing TV as the leading medium. Still, brands are struggling to find the ultimate solution for mobile advertising. They are looking for the secret ingredient that will enable them to address mobile users through smart apps, locally based advertising, branded (video) content or data-driven marketing. What will a clever mobile agenda look like in 2016 and beyond? Lets get the latest mobile briefing from some of the leading digital players.

Presenter: Anna Bager, IAB


Robert Bridge

Yahoo

Mahi de Silva

Opera Mediaworks

Patricia McDonald

Isobar

Dan Rosen

Telefnica



2.40 pm - 3.20 pm

dmexco:contentmarketing
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The Storytelling Summit

Entering the Post-advertising Era

In the era of content marketing, storytelling is a revived brands magic and finally slingshots creativity also into the center of digital marketing. Companies need to change their mindset from communicating facts and figures to creatively presenting heroes, disasters and happy endings. However, not many brands have gotten to the point of changing the managements orientation, taking a creative approach or developing a strategic storytelling program. Hence, not many marketers have found the right path to the creation of business impact by means of storytelling and content marketing rather than traditional advertising. Chief content officers or rather, storytelling managers are needed in order to maintain consistency. And ideas and experience are needed in order to ensure scalability.

Furthermore, the use of storytelling in content marketing continues to develop. New buzzwords, such as transmedia, two-ways and collaborative or visual storytelling are being generated by evolving media, new devices, and innovative technologies. And finding the unique brand story one that the increasingly distracted consumers will adore and share is a major goal. Companies also need to identify the tools and platforms where they can distribute, automate, and scale this ultimate story. Are you looking for solutions? This panel knows how to find them!

Presenter: Dee Salomon, MediaLink


Yaron Galai

Outbrain

David Hayes

Tumblr

Bob Lord

AOL

Stephanie Naegeli

Nestl

Jonathan Nelson

Omnicom



3.20 pm - 3.45 pm

dmexco:trends
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Keynote & Fireside Chat

Embracing Global Brands by Chinese E-Commerce Platform

China is the biggest e-commerce market in the world, and JD.com is the largest business-to-customer digital shopping platform in China, with more than 100million active users and a market share of more than 50 percent. Kate Yingchun Kui, the Senior Vice President of JD.com, is now responsible for the group's overall international brands merchandising strategy and before that, she was the head of JD's marketplace business overseeing more than 600 staff members. She also served as the President of Paipai, China's leading social commerce platform on mobile, which is a wholly owned subsidiary of JD.com, a company acquired from Tencent's e-commerce business. We are delighted to have her on stage to share her visions, ideas, and experience concerning e-commerce in China and tell us about JD.com's ambitions to grow worldwide.

Presenter: Wolfram Kons, dmexco


Kate Kui

JD.com



3.50 pm - 4.25 pm

dmexco:strategy
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The Women's Leadership Table

Diversity, New Leadership & New Talents

Digital transformation is happening in every corner of the economy. It has created new modern business models in which mobile workplaces are evolving, innovation paths are arising and data driven organizations are winning. In a business where creativity and innovation is paramount, new talents and new leadership can be the difference between success and failure. The pace of change is also being driven by millennials, who will make up 50% of the workforce in 2020 and are rapidly adapting to smart digital applications. To address these interconnected dynamics this panel will share their digital map and discuss how they are applying modern diversity and leadership to their businesses. They will share with us their knowledge and their insights into game-changing management styles and the importance of a diverse perspective to produce high performing teams. Join the well-established Womens Leadership Table and listen to a panel discussion by genuine thought leaders moderated for the first time by a male host, equally focused on how more diversity can drive better business results.

Presenter: Nigel Morris, Dentsu Aegis Network


Sarah Mansfield

Unilever

Nicola Mendelsohn

Facebook

Nikki Mendonca

OMD



4.25 pm - 4.55 pm

dmexco:outlook
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One to One

#The_Monetization_Story

In this top-class talk, two masterminds of our industry will be in the spotlight on the dmexco stage. The media veteran and renowned entrepreneur John Battelle will be chatting with Adam Bain, who oversees Twitters worldwide monetization and advertising strategy, about current trends, disruptive business strategies, and the next series of challenges facing the digital media and advertising business. Come to this outstanding session we are sure these exceptional leaders will inspire you.


Adam Bain

Twitter

John Battelle

NewCo



4.55 pm - 5.35 pm

dmexco:trends
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World of Experience

The Internet of Marketing Things

Smart products. Smarter processes. Smartest experience. The Internet of Things (IoT) is revolutionizing not only our daily life but also our marketing strategies for the near future. Marketers can already accelerate their impact by taking advantage of the smart world of connected devices. Whether its wearables, robots, drones, connected cars and households, smart glasses or watches connected devices enable new insights, touchpoints, and marketing platforms. The challenges for marketers are just ahead. Companies need to shift from marketing messages to generating enduring experiences from presenting ordinary ads to providing extraordinary service. Balancing bridges and boundaries with customers are the new tasks arising from a fully connected world. Lets listen to these global IoT leaders and find out what advice, best practices, and new outlooks they have to offer!

Presenter: Wolfram Kons, dmexco


Sebastian Lombardo

Valtech

Jonathan Oliver

AOL

Jason Vazzano

Vectorform

Ray Velez

Razorfish Global



5.35 pm - 6.00 pm

dmexco:strategy
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Closing-Keynote

Always Caring - The Nivea Way

Nivea is the number one skin care brand in the world and has been closest to consumers worldwide for more than a hundred years.
Find out how Niveas digital vision translates its brand purpose into the digital world.
A full package of cases, learnings, and a deeper look into the special challenges of one of the most trusted brands.


Ralph Gusko

Beiersdorf