Seminar: 1

Seminar: 2

Seminar: 3

Seminar: 4

Seminar: 5

Seminar: 6

Seminar: 7

10.00 am -
10.45 am

dmexco:display

Digitale Werbung in Deutschland - ein berblick des OVK

BVDW

dmexco:marketing

Roundtable: What an Online Branding Campaign Looks Like From Every Angle

Ratecard

dmexco:marketing

Native, display, ad specials. Many possibilities - equally effective?

G+J e|MS

dmexco:marketing

Das Potenzial von Multikanal-Recommendations nutzen - Chancen und Grenzen der Personalisierung

econda

dmexco:video

Programmatic Video: 10 things you never dared to ask

Teads

dmexco:performance

Google Shopping on the rise: how to master your advertising campaigns in 2016

TWENGA

dmexco:marketing

From Big Data to CRM Targeting - And what does the Consumer think about it?

defacto x

11.00 am -
11.45 am

dmexco:mobile

Mobile Disruption - Wie Mobile die Welt verndert und welche Auswirkungen das fr Ihr Marketing hat

BVDW

dmexco:multiscreen

Wearables - Mehr als Jogging?

Accenture Digital

dmexco:strategy

Storytelling Workshop #1: Creating Data-informed Content at Scale

MediaLink

dmexco:multiscreen

Convergence: Key Trends Shaping the Future of Digital Advertising

Viant

dmexco:media

Exploring mobile - The impact of mobile Facebook Ads on direct sales

Facebook

dmexco:mobile

The SMS is dead - long live the SMS! Analyses and insights into the use of SMS as a successful advertising platform

Telefnica Germany

dmexco:data

Smart data, low hanging fruit, storytelling: How search data, semantics and analytics are used to enhance an agency media plan

Captify Media

12.00 pm -
12.45 pm

dmexco:performance

Bridging Imagination: Digitale Marketing-Modelle der Zukunft

BVDW

dmexco:media

BUZZBIRD successful campaigns with social media stars

pilot Hamburg

dmexco:strategy

Markenfhrung in digitalen Zeiten - Beispiele aus der Praxis

GWA

dmexco:content

How big data helps brands to succeed in content marketing

Outbrain

dmexco:data

Enough with the Pretty Brochures, Let's Start Building Better Business Tools: the Art of Data-Driven Marketing

FFW Deutschland

dmexco:creativity

The role of creative in the era of programmatic advertising

Undertone

dmexco:audio

How to become a personal love brand: The individualisation of brand experience through content targeting

Spotify

1.00 pm -
1.45 pm

dmexco:content

Integrating Search and Content Marketing Strategies

BVDW

dmexco:content

Case Study Data Driven Content Marketing: Positioning brands successfully in the digital market place

VICO Research & Consulting

dmexco:marketing

The future of native advertising and content marketing

Mozilla

dmexco:trends

Managing the Outernet - How Interactivity, Mobile and Big Data change the way we communicate in public space

Posterscope Deutschland

dmexco:technology

OPEN. Defined.

AppNexus

dmexco:targeting

How customers decide - Targeted advertising based on buyer-types

AutoScout24

dmexco:marketing

Which one is your next one? Testing brand awareness and brand image

mobile.de

2.00 pm -
2.45 pm

dmexco:strategy

kosystem Connected Cars - Wie digitale Player die automobile Welt erobern

BVDW

dmexco:search

The Impact of TV on Search

Dentsu Aegis Resolutions

dmexco:targeting

Audience data takes off: Airline boosts ticket sales by using audience data

Eyeota

dmexco:data

Data, Love, Money - fall in love with your customer (data)

UDG United Digital Group

dmexco:marketing

Choose your own adventure! Market to the audience of one.

SAP hybris Marketing Solutions

dmexco:marketing

Getting Started with Personalisation: From Optimisation to Unique Personalised Multi-Screen Experiences - The 5 Levels of Personalisation

Monetate

dmexco:marketing

Transforming Your Analytics Strategy for a Customer-Centric World

Ensighten

3.00 pm -
3.45 pm

dmexco:visions

Digitale Transformation am Point of Sale - The next big thing in retail!

BVDW

dmexco:content

Wie ein Coach Kunde und Website verbindet - die Hewlett-Packard Content Marketing Kampagne: Von der Idee bis zur Umsetzung.

iq digital media marketing

dmexco:content

Connecting the old world with the new - The online communication of DAK-Gesundheit

CoreMedia

dmexco:email

Performance uplift through individual, automated omnichannel campaigns

optivo

dmexco:strategy

Real-time advertising for publishers - monster or friendly ghost?

adscale

dmexco:creativity

The Five-Stage Engagement: How to smash benchmarks with creative optimisation

Scoota

dmexco:video

Leveraging Publisher Data to Solve for Fraud and Improve Viewability.

Altitude Digital

4.00 pm -
4.45 pm

dmexco:strategy

Love it, leave it or change it - Change Management in der digitalen Revolution

BVDW

dmexco:search

User engagement bidding - How search advertising will become economically viable again

eprofessional

dmexco:strategy

Storytelling Workshop #2: The Tech Stack for Brand Content Marketing

MediaLink

dmexco:targeting

Drive e-commerce sales through website personalization

etracker

dmexco:marketing

Why Collaborative Marketing is the bridge to your customer - and the future of marketing.

trnd DACH

dmexco:social

Successful Social Advertising 2015

esome advertising

dmexco:marketing

Heathrow Airport - Using Connected Data To Drive Better Customer Experiences

Acxiom

5.00 pm -
5.45 pm

dmexco:marketing

Der Wandel der Mediennutzung im Digitalzeitalter: Handlungsempfehlungen fr den Mittelstand

BVDW

dmexco:social

Why and how manufacturers analyze online shop reviews

infospeed

dmexco:mobile

The Mobile Imperative: Five Emerging Mobile Trends for Marketers

ZenithOptimedia

dmexco:data

Confidence is good, certainty is better - Escrow as the new model for data-driven marketing

Semasio

dmexco:technology

Advanced TV - The Future of Programmatic in your Living Room

The Trade Desk

dmexco:mobile

Mobile Web Experience in Germany - Are German companies ready for the mobile revolution?

T-Systems Multimedia Solutions

dmexco:strategy

Process or happy customer - who comes first? Customer Journey Mapping and Service Design Blueprinting will have to merge!

cx/omni CEM cloud