Seminar: 1

Seminar: 2

Seminar: 3

Seminar: 4

Seminar: 5

Seminar: 6

Seminar: 7

10.00 am -
10.45 am

dmexco:audio

Das Ohr am Netz - aktuelle Markttrends und Fakten zur Werbewirkung von Online Audio

BVDW

dmexco:display

Viewability - Transparency, Trust and Meaningful Measurement

InSkin Media

dmexco:video

Precise targeting is the best option to reach your campaign goals but why is Zalando actually using TV?

Carat Deutschland

dmexco:creativity

Google Preferred - Our Primetime on YouTube

Google

dmexco:commerce

The digital transformation of an airline

Mirabeau

dmexco:content

How to Create a Successful Native Advertising Strategy

PowerLinks

dmexco:email

General quality criteria for e-Mail Marketing

eco e.V.

11.00 am -
11.45 am

dmexco:commerce

Multitouchpoint-Management - Warum der Handel zum Kunden geht und nicht mehr umgekehrt

BVDW

dmexco:strategy

Digitaler Champion: Wie Unternehmen das Rennen um den Kunden gewinnen und digital berzeugen

Sitecore Deutschland

dmexco:strategy

Improving the digital advertising environment to support Europes digital economy

IAB Europe

dmexco:mobile

Marketing in a World of Mobile Commerce

Criteo

dmexco:display

Non-Human-Traffic: Why it matters and why you should care?

comScore

dmexco:marketing

How analytics can help you stop marketing

Pegasystems

dmexco:media

From planning to control - ExPost-Data by the AGOF

AGOF e.V.

12.00 pm -
12.45 pm

dmexco:targeting

Podiumsdiskussion Targeting --> Realtiy Check: Online trifft Offline - Zwei Daten-Welten werden zu einer?

BVDW

dmexco:strategy

The Holy Grail - Marketing ROI.

DataXu

dmexco:mobile

Always on - Reaching mobile target groups effectively

RMSi Radio Marketing Service interactive

dmexco:visions

Focusing on the Customer: Data-driven online marketing of tomorrow

blueSummit

dmexco:email

Stranger danger! How you should (and shouldn't) be treating newly met leads.

GetResponse

dmexco:mobile

What's next on Mobile? The end of the app and the rise of Artificial Intelligence

TamTam

dmexco:marketing

Marketing Attribution Success at Sky Italia: An Insider's Perspective

Visual IQ

1.00 pm -
1.45 pm

dmexco:trends

FOMA-Trendmonitor 2015: Media zwischen disruptiven Innovationen und nachhaltigem Data Management

BVDW

dmexco:trends

The New Programmatic Playground: Implications of a Shifting Landscape

Sociomantic Labs

dmexco:multiscreen

FOURSCREEN - Systematically reaching target audiences in convergent media landscapes

IP Deutschland

dmexco:marketing

Digitalization - Impact on the incentives industry

cadooz

dmexco:mobile

How marketers can measure, monetise and advertise their apps in a mobile-first world

Yahoo

dmexco:search

International and Multilingual Search Engine and App Store Optimization: Strategies, Pitfalls and Case Studies

AKM3

dmexco:marketing

Marketing in the Eye of the Tornado

Adobe Systems

2.00 pm -
2.45 pm

dmexco:display

Power of Digital Display Advertising

BVDW

dmexco:social

Bridging Worlds - Digitalisierung und Monetarisierung der Ware Liebe

BVDW

dmexco:entrepreneurs

Inspired By Need: Social Media Best Practices And Essential KPIs In The Healthcare Industry

Trendiction

dmexco:data

How to optimise Digital Advertising with Smart Data

nugg.ad

dmexco:marketing

Meet the challenges of today's performance marketing - Aeas of growth and development

eBay Deutschland

dmexco:media

Is motivational data the answer to adblockers?

RLVNT

dmexco:multiscreen

Lost in Translation - Media Guideline for Multi Screen Campaigns

United Internet Media

3.00 pm -
3.45 pm

dmexco:visions

Internet der Dinge: Wie sieht die digitale Marketing- & Service-Welt von morgen aus?

BVDW

dmexco:marketing

Global Customer Experience: Trends and Challenges in Balancing Global Messaging and Local Relevancy

Lionbridge Technologies

dmexco:targeting

Neckermann Reisen: Efficiency& Performance Uplift Through Regio-Dynamised Multichannel Campaigns with Programmatic Media Purchasing

ADITION technologies

dmexco:media

HOW I MET YOUR USER - The native advertising campaign of the brand Liebeskind from a 360 perspective

ForwardAdGroup

dmexco:multiscreen

Bringing Brand Advertising To The Programmatic Era

Adform

dmexco:trading

Crossmedia Insights - All that counts! How GfK supports advertisers by bringing media planning and campaign evaluation together.

GfK

dmexco:outlook

Video goes programmatic: Forecasting the European online video advertising landscape

SpotXchange

4.00 pm -
4.45 pm

dmexco:video

Programmatic Video: Daten und Automatisierung erobern Bewegtbild

BVDW

dmexco:display

Where is my banner? Seeking transparency in complex display advertising methods

zanox

dmexco:strategy

Storytelling Workshop #3: Native Content Distribution: the Media Alternative

MediaLink

dmexco:commerce

Electronic sweets - Potentials in the realm of impulse buys and personalisation in e-commerce

denkwerk

dmexco:marketing

Mobile marketing on native platforms. How brands, apps and online businesses can grow from mobile reach.

LOVOO

dmexco:technology

A Cross Device Future - How to Keep Up With Your eCommerce Customers

Yieldify

dmexco:performance

Winning on social, mobile and video in China

iClick Interactive Asia