Debate Hall

·

12.09.2012

·

13.09.2012

10.30 am - 11.15 am
CEO-Media-Talk

Big Data - The Oil of Digital Media

Nick Emery | Jack Klues | Randall Rothenberg


11.15 am - 11.45 am
Spotlight

Ad Trading: A Business Model for the whole industry?

Wolfgang Bscheid | Sascha Jansen | Martin Lütgenau | Philip Missler | Ronald Paul


11.45 am - 12.15 pm
Keynote & Fireside Chat

The new H-I-T: Humanity, Imagination and Truth

Frank Cooper


12.15 pm - 1.00 pm
The Client Debate

Digital Innovation as the Basis of Brand Success?

Matthias Ehrlich | Manfred Kluge | Tina Müller


1.30 pm - 2.15 pm
The Media Optimization Debate

For the Good of Advertising - Adtechnology: Boon or Bane?

Brian Lesser | Prashant Mehta | Brendan Moorcroft | Michael Rubenstein | John Taylor


2.15 pm - 2.45 pm
One2One - Uncovered

The Tipping Point for Mobile

David Gwozdz | Daniel Rosen


2.45 pm - 3.15 pm
The Measurement Debate

Stress test 2012: Auditing and performance values - quo vadis digital?

Uwe Becker | Manfred Klaus | Dietmar Kruse | Oliver von Wersch


3.15 pm - 4.00 pm
The Future Debate

The Next Generation of Local Commerce: Location Advertising Solutions for tomorrow´s brands

Dr. Martin Enderle | Dr. Jens Hutzschenreuter | Mark Kirschner | Bernard Lukey


4.10 pm - 4.30 pm
Keynote

The On-demand Creative Response

Paul Gunning


4.30 pm - 5.15 pm
The Customer Journey Debate

Path to Conversion - A long way to (performance) heaven

Bernd Hoffmann | Philipp Justus | Ralph Klin | Alexander Rittweger | Michael Töpler


5.15 pm - 6.00 pm
The Transparency Debate

Relationship Management in the Era of Real Time Marketing

Joelle Frijters | Arndt Groth | Vincent Karachira | Damian Lawlor | Matthias Pantke


6.00 pm - 6.30 pm
The Search Debate

The Future of Search

Dr. Peter Figge | Markus Frank | Lars Lehne | Susanne Wallraff



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