Debate Hall

·

12.09.2012

·

13.09.2012

10.30 am - 11.10 am
Opening-Debate

Adland´s New Era in Data Specialization

Markus Frank | Dr. Mark Grether | Paul Mudter | Lothar Prison


11.10 am - 11.30 am
Keynote

Building Successful Businesses In A Real-Time World

Harvey Goldhersz


11.30 am - 12.00
Trilog - Uncovered

The Formula of Advertising: Media, Creativity and Technology

Michael Barrett | Nick Brien | Jonathan Davies


12.00 - 12.15 pm
Elevator Speech

The convergence of owned, paid and earned media: How can agencies make this work better for clients.

Luke Taylor


12.15 pm - 12.30 pm
Elevator Speech

The seamless Customer Experience - how Data is revolutionizing Digital Marketing

Volker Wiewer


12.30 pm - 1.00 pm
The Master Mind Debate

The (R)Evolution of Marketing and Media

Dr. Magid Abraham | Marc Bresseel | Surjit Chana | Brian O'Kelley


1.00 pm - 1.20 pm
Keynote

The Future of Advertising isn't advertising

Guy Wieynk


1.30 pm - 2.10 pm
The Media Debate

Shifted Budgets - More Data - Better Results

Christian Herp | Walter Litterscheidt | Andreas Neef | F. Scott Woods


2.10 pm - 2.50 pm
The Great Cologne Debate

Consumer Engagement - how to merge Physical and Digital?

Frank Cooper | David Sable | Lisa Utzschneider


2.50 pm - 3.10 pm
Keynote

One Mobile Year: Insights for mobile commerce and mobile advertising

Kit Hughes


3.15 pm - 3.45 pm
Debate

Targeting: Campaign meets Data

Dariusch Hosseini | Stephan Noller | Kate Owen | Arno Schäfer


3.45 pm - 4.15 pm
The Video Advertising Debate

Motion and Emotion: Zapping into the future

Ulrich Kramer | Jan Kühl | Thomas Port | Thomas Prantner | Jürgen Seitz


4.15 pm - 5.00 pm
Investor´s Fireside Chat

Decoding the Future Business

Dr. Marcus Englert | Andreas Haug | Klaus Hommels | Erwin Plomp | Christian Thaler-Wolski


5.00 pm - 5.30 pm
The Hot Chair

Digital Outlook 2013 - The hot chair

Frank Addante | Quentin George | Arndt Groth | Jimmy Maymann | Ashley Swartz



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