Seminars

·

18.09.2013

·

19.09.2013

Please select a day

Rooms 1 - 3

·

Rooms 4 -6

Please select your rooms

Seminar 4

x

10.00 am - 10.45 am
dmexco:visions

Adobe Systems 

In or Out - Digital Marketing Buzz Words put to the test

Andreas Helios

Seminar 5

x

10.00 am - 10.45 am
dmexco:mobile

BVDW Mobile 

Faktencheck Mobile 2014

Dirk Cosmar

Gregor Fellner

Marco Hauprich

Oliver von Wersch

Mark Wächter

Olav A. Waschkies

Seminar 6

x

10.00 am - 10.45 am
dmexco:video

InteractiveMedia 

Verbotene Liebe at the push of a button! Interactive TV series gives fans an additional benefit – and creates innovative advertising space

Miguel Bleickert

Thomas Buchholz

Sven Gronemeyer

Dr. Jan Hofmann


Seminar 4

x

11.00 am - 11.45 am
dmexco:visions

Omnicom Media Group Germany 

Smartphone meets NextTV: how the new device of choice for consumers is revolutionizing the advertising industry’s established favorite medium

Sebastian Blum

Seminar 5

x

11.00 am - 11.45 am
dmexco:mobile

apprupt GmbH 

How Mobile Advertising has become the innovation driver of Digital Advertising Business

Jascha Samadi

Seminar 6

x

11.00 am - 11.45 am
dmexco:video

IP Deutschland 

Fourscreen - Conquer all screens with ONE booking

Dirk Maurer

Jens Pöppelmann


Seminar 4

x

12.00 pm - 12.45 pm
dmexco:trends

BVDW OVK 

Adquery = Ad delivery 2.0

Karsten Gorissen

Alen Nazarian

Carsten Sander

Seminar 5

x

12.00 pm - 12.45 pm
dmexco:commerce

XQueue GmbH 

Beyond Openings and Clicks - New Key Figures and Reportings in E-Mail Marketing

Frank Strzyzewski

Seminar 6

x

12.00 pm - 12.45 pm
dmexco:video

BVDW Bewegtbild 

Branded Entertainment - Wie wichtig ist das Storytelling für den Erfolg eines Videos?

Klaus Ahrens

Thilo Burgey

Raoul Fischer

Björn Hoven

Oliver Knappmann


Seminar 4

x

1.00 pm - 1.45 pm
dmexco:trends

pilot screentime GmbH 

Smart-TV: The next big thing for your brand?

Damian Rodgett

Seminar 5

x

1.00 pm - 1.45 pm
dmexco:mobile

iq digital media marketing gmbh 

Who uses print apps and what can advertising achieve in this field? New study findings.

Björn Singer

Seminar 6

x

1.00 pm - 1.45 pm
dmexco:audio

RMS Radio Marketing Service 

Trust Your Ears! Facts And Research Results On The Trend Medium Webradio

Uwe Domke

Frank Nolte


Seminar 4

x

2.00 pm - 2.45 pm
dmexco:trends

BVDW Realtime Advertising 

Realtime Advertising in Deutschland: Im Spannungsfeld zwischen Performance und Brand, zwischen Restplatz und Premium

Oliver Busch

Florian Heinemann

Leif Pellikan

Julian Simons

Damian Trepner

Stefan Zarnic

Seminar 5

x

2.00 pm - 2.45 pm
dmexco:mobile

Axel Springer Media Impact 

Mobile Video rules!

Marco Barei

Bernd Hoffmann

Dr. Jan Lehmann

Mirja Schneider

Alexander von Reibnitz

Jan Wachtel

Seminar 6

x

2.00 pm - 2.45 pm
dmexco:social

University of St. Gallen 

Exploring the Return on Social Media: Research Results, Critical Success Factors, and Case Studies

Dr. Alexander Rossmann


Seminar 4

x

3.00 pm - 3.45 pm
dmexco:trends

Webtrends 

The future of analytics NOW. Webtrends Streams.

Oliver Dohle

Seminar 5

x

3.00 pm - 3.45 pm
dmexco:mobile

Matomy Media Group 

Mobile Media Buying Tactics and Advanced ROI Solutions

Yaron Bartal

Seminar 6

x

3.00 pm - 3.45 pm
dmexco:marketing

GWA 

Markenführung jenseits von KPI – Kreation und Technologie als Schlüssel für erfolgreiche Marken im Netz

Dan Barnicle

Dennis Pfisterer

Oliver Rosenthal

Matthias Specht


Seminar 4

x

4.00 pm - 4.45 pm
dmexco:trends

Annalect Group Germany  

Presenting the RealTimeMarketing Guide 2013

Sascha Jansen

Seminar 5

x

4.00 pm - 4.45 pm
dmexco:mobile

Trademob GmbH 

Case Study: Driving Downloads & Accelerating Growth for AutoScout24 with Boost and Display Campaigns

Bernhard Falch

Florian Lutz

Seminar 6

x

4.00 pm - 4.45 pm
dmexco:performance

intelliAd Media GmbH 

User Centered Advertising – or how Big Data can be used for individual real time advertising

Mischa Rürup



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trademark licenser of dmexco

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official partner

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Organizer

koelnmesse