Congress Hall
Mittwoch, 23. September 2009
Panel: "Digital takes the Lead - Efficiency and Performance"
 Intro-Speech: Lothar Höcker, Purchasing Group Manager, Media Sourcing Western Europe, Procter & Gamble
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Elevator Speeches: "Best Performance"
Martin Hubert, CEO, eprofessional
Ronald Paul, CEO, QUISMA
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Keynote: Digital International - "Relevant media in relevant markets - digital experiences from the fastest growing market"
Andres Kiger, Senior Director of Integrated Marketing, Coca-Cola China
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Cases: Digital Globality - "Different markets, same digital"
 Intro Speech by Alain Heureux, President and CEO IAB
Market Case Poland: Grzegorz Slawatynski
Market Case Russia: Alexander Kim, Mediacom
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Panel: Digital Optimization - “Huge reach for low price, Ad Networks becoming prevalent and relevant - boon or bane?”
Intro-Speech: Frank Addante, CEO, Rubicon Project
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Keynote: Digital Video - “The potential future of Internet Video/TV”
Henrique de Castro, Vice President, Global Media and Platforms, Google
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Panel: Digital Video - "Advertising shifts budgets”
Intro-Speech: Maks Giordano, Managing Director, Kyte Germany
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Elevator Speeches: “Video Advertising”
Jörg Blumtritt, European Operations Officer, Tremor Media
Erwin Plomp, President EMEA, EyeWonder
Donnerstag, 24. September 2009
Digital Creativity - “The secrets of digital advertising - can online advertising be creative?”
Damian Rodgett, Creative Director & Managing Partner, pilot 1/0
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Panel: Mobile Summit - “Small screens, growing budgets, huge effects?”
Marcus Casey, Leiter E-Commerce und Mobile, Deutsche Lufthansa
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Elevator Speeches: “Mobile Marketing”
Klaus Menhorn, Client Service Director Northern Europe, comScore M:Metrics
Michael Neidhöfer, CEO, Netbiscuits
Florian Gmeinwieser, Geschäftsführung, Plan.Net.mobile
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Radio meets Digital: Die Radiozukunft liegt im Netz. Mehr Internet. Mehr Radio. Das neue Potential.
Karl Krainer, Managing Director radio.de
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QUISMA, „Awareness und Abverkauf im Gleichklang - Kosten senken durch das Zusammenspiel von SEM und Displaywerbung
