The Future is Programmatic

Programmatic advertising is justifiably becoming increasingly popular in the advertising industry. Not only is it data-driven, very precisely targeted, and relevant — it also helps advertisers and marketers provide a smooth cross-platform and cross-device shopping experience. In 2014 the market research company eMarketer predicted that the annual expenditure for programmatic advertising would pass the billion threshold in 2016, accounting for 63 percent of total expenditure in the digital display advertising business.

Markus Frank, Country Manager of AOL Germany, would like to discuss with "prophet" Matthias Brüll, Chief Executive Officer 
at GroupM Germany, and the audience whether programmatic advertising will be the standard solution for advertisers in the future. Does it really provide brand safety and a high-quality context, or is the hype surrounding programmatic buying neglecting the human factor?

It’s sure to be an exciting encounter!

Join us in Hamburg:
The limited tickets (79 Euros per ticket) for the Night Talks can now be purchased at the ticket shop!